HomeMy WebLinkAbout238793 11/05/14 CITY OF CARMEL, INDIANA VENDOR: 366912
ONE CIVIC SQUARE ROB DEROCKER CHECK AMOUNT: $****'9,150.00'
?� CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 238793
9yioN.�. TARRYTOWN NY 10591 CHECK DATE: 11/05/14
DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
1203 4340401 31745 9,150.00 PUBLIC RELATIONS
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
INVOICE
Date: Nov. 1, 2014
Client: City of Carmel
For: Public Relations Services, Oct. 1-31, 2014
Professional Fees: $99150.00
TOTAL: $99150.00
CITY OF CARMEL
MONTHLY REPORT — October, 2014
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
Public Relations Program for the City of Carmel, IN
Monthly Report, October, 2014
Media Results
US News and World Report, Oct. 9, 2014: "Paramedics Step Up To Cut
Hospital Readmissions."
http://health.usnews.com/health-news/hospital-of-
tomorrow/articles/2014/10/08/paramedics-step-up-to-cut-hospital-
readmissions
Story by writer Alan Neuhauser resulting from lunch meeting with him in
Washington in September.
Advertising equivalency: $7,000 (est). Editorial Impact: $35,000 (est.)
The New York Times, Oct. 9, 2014: "Pragmatism on Climate Change
Trumps Politics at Local Level."
http://www.nytimes.com/2014/10/25/science/pragmatism-on-climate-
change-trumps-politics-at-local-level-across-us.html?smid=tw-share& r=0
Story by writer John Schwartz noting that Carmel has "reduced its energy
use with fuel-efficient city cars and small trucks, LED lighting and so-called
green buildings. It also pipes the methane gas from the treatment of
wastewater into boilers that help produce so-called biosolids that can be
used as fertilizer." Carmel's inclusion in story resulted from phone
interview with the Mayor and subsequent follow up over the course of
several weeks.
Advertising equivalency: $3,000 (est). Editorial Impact: $15,000 (est.)
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l -
ROB DEROCKER
On Earth, Oct. 29, 2014: "Rogue Elephant."
http://www.onearth.orq/magazine/roque-elephant
Very large (3900-word) and well-illustrated story by writer Kim Larsen about
Carmel's redevelopment.
Advertising equivalency: $25,000 (est). Editorial Impact: $125,000 (est.)
Cumulative Program to Date Ad Equivalency: $820,803
Cumulative Program to Date Editorial Impact: $4,104,015
Activities
• Maintained contact and follow up with Alan Neuhauser of US
News and World Report for story noted above
• Followed up, as needed, with John Schwartz of The New York
Times for story noted above
• Maintained contact and continued to send updated information on
Carmel to Money Magazine for their upcoming "best cities" issue
• Continued follow up with On Earth"editors for story noted above
• Shared stories noted above with site consultants, other media
November Work Plan
Further merchandise recent stories on Carmel in
attempt to generate
additional media coverage
Continue outreach to site consultants with Carmel and an invitation
for them to consider Carmel for the corporate expansions and
relocations they are managing.
Share (with the Mayor and Nancy Heck) appropriate media leads that
come my way; follow up appropriately.
Continue outreach for potential speaking engagements for the Mayor
in business and economic development forums.
• Determine if the Mayor and/or other Carmel spokespeople will have
availability during upcoming out-of-town business trips for meetings
with site selection consultants and/or media, and then work to
arrange those meetings.
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VOUCHER NO. WARRANT NO.
Rob DeRocker&Associates ALLOWED 20
IN SUM OF$
3 Warner Lane
Tarrytown, NY 10591
$9,150.00
ON ACCOUNT OF APPROPRIATION FOR
Community Relations
PO#/Dept. INVOICE NO. ACCT#/TITLE AMOUNT Board Members
31745 Invoice 43-404.01 $9,150.00
I hereby certify that the attached invoice(s), or
I I I
bill(s) is (are)true and correct and that the
materials or services itemized thereon for
which charge is made were ordered and
received except
Monday, November 03,2014
Director, Community Relations/Ec nomic Development'
Title
Cost distribution ledger classification if
claim paid motor vehicle highway fund
i
i
Prescribed by State Board of Accounts City Form No.201 (Rev.1995)
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ACCOUNTS PAYABLE VOUCHER
CITY OF CARMEL
An invoice or bill to be properly itemized must show: kind of service,where performed,dates service rendered, by
whom, rates per day, number of hours, rate per hour, number of units, price per unit,etc.
Payee
Purchase Order No.
Terms
I
Date Due
Invoice Invoice Description Amount
Date Number (or note attached invoice(s) or bill(s))
11/01/14 Invoice $9,150.00
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F
I hereby certify that the attached invoice(s), or bill(s), is(are)true and correct and I have audited same in accordance
with IC 5-11-10-1.6
, 20
Clerk-Treasurer