242933 03/11/15 a:/� CITY OF CARMEL, INDIANA VENDOR: 366912
ONE CIVIC SQUARE ROB DEROCKER CHECK AMOUNT: $****10,000.00*
s_ a° CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 242933
9.j;.,__�; TARRYTOWNNY 10591 CHECK DATE: 03/11/15
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DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
1203 R4340401 31745 2,255.92 PUBLIC RELATIONS
1203 4340401 32713 7,744.08 PUBLIC RELATIONS
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
INVOICE
Date: March 1, 2015
Client: City of Carmel
For: Public Relations Services, Feb. 1-28, 2015
Professional Fees: $109000.00
TOTAL: $109000.00
CITY OF CARMEL
MONTHLY REPORT - FEBRUARY, 2015
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
Public Relations Program for the City of Carmel, IN
Monthly Report, February 2015
Media Results
Cumulative Program to Date Ad Equivalency: $821,003
Cumulative Program to Date Editorial Impact: $4,105,515
Activities
• Followed up on January interview for Mayor with National
Geographic Online reporter Brian Howard
• Continued follow up Alan Neuhauser of US News and World
Report for his intended story on sprawl featuring Carmel as a
model for suburban communities taking steps to combat it. Alan
said he was finishing a draft and would advise on next steps
• Confirmed Sept. 10 speaking engagement for Mayor Brainard
before the Westchester County (NY) Municipal Officials
Association
• Arranged for small "trunk show" event benefiting the Center for
the Performing Arts
• Provided comprehensive list of interviews with national and
international media conducted by Mayor Brainard since start of
public relations program
• Followed up with Audubon Magazine editor Rene Ebersole
regarding the Q&A with Mayor Brainard
1
ROB DEROCKER
March Work Plan
• Continue follow up with reporters — Suzanne Goldenberg of The
Guardian, Alan Neuhauser of US News and World Report and Brian
Howard of National Geographic Online— on the interviews previously
conducted.
• Further merchandise recent stories on Carmel in attempt to generate
additional media coverage
• Continue outreach to site consultants with Carmel and an invitation
for them to consider Carmel for the corporate expansions and
relocations they are managing.
• Share (with the Mayor and Nancy Heck) appropriate media leads that
come my way; follow up appropriately.
• Continue outreach for potential speaking engagements for the Mayor
in business and economic development forums, including possible
speaking engagement at the "CityAge" conference in Los Angeles at
the end of May.
2
VOUCHER NO. WARRANT NO.
Rob DeRocker&Associates ALLOWED 20
IN SUM OF$
3 Warner Lane I�
Tarrytown, NY 10591
$10,000.00
I
ON ACCOUNT OF APPROPRIATION FOR j
Community Relations
PO#/Dept. INVOICE NO. ACCT#!TITLE AMOUNT Board Members
31745 Invoice 43-404.01 $2,255.92 1 hereby certify that the attached invoice(s), or
bill(s) is (are)true and correct and that the
32713 Invoice 43-404.01 $7,744.08.
materials or services itemized thereon for
which charge is made were ordered and
received except
/,Monday, March 09,2015
D' a tor, Community Relations/Economic Development
Title
I
Cost distribution ledger classification if
claim paid motor vehicle highway fund
I
i
Prescribed by State Board of Accounts ACCOUNTS PAYABLE VOUCHER City FormNo.201(Rev.1995)
CITY OF CARMEL
An invoice or bill to be properly itemized must show: kind of service,where performed,dates service rendered, by
whom,rates per day, number of hours, rate per hour, number of units,price per unit,etc.
14�
Payee
Purchase Order No.
Terms
Date Due
I
Invoice Invoice Description Amount
Date Number (or note attached invoice(s)or bill(s))
03/01/15 Invoice $2,255.92
03/01/15 Invoice $7,744.08
I hereby certify that the attached invoice(s), or bill(s), is(are)true and correct and I have audited same in accordance
with IC 5-11-10-1.6
, 20
Clerk-Treasurer