244908 05/05/15 �y!�..v�q"f CITY OF CARMEL, INDIANA VENDOR: 366912
21 ONE CIVIC SQUARE ROB DEROCKER CHECK AMOUNT: $****10,000.00*
=Q CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 244908
9.y«oN TARRYTOWN NY 10591 CHECK DATE: 05/05/15
DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
1203 4340401 32713 10,000.00 PUBLIC RELATIONS
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
INVOICE
Date: May 1, 2015
Client: City of Carmel
For: Public Relations Services, April 1-30, 2015
Professional Fees: $109000.00
Total: $10,000.00
TOTAL: $109000.00
E
CITY OF CARMEL
MONTHLY REPORT - APRIL, 2015
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
Public Relations Program for the City of Carmel, IN
Monthly Report, April 2015
Media Results
Cumulative Program to Date Ad Equivalency: $824,103
Cumulative Program to Date Editorial Impact: $4,116,015
Activities
• Facilitated interview for Mayor with Huffington Post editor Kate
Sheppard on climate change issues
• Reached National Geographic Online reporter Brian Howard, who
said a story featuring Carmel is still alive. He is seeking a
sufficient "hook" for the piece.
• Also reached Alan Neuhauser of US News and World Report for
his intended story on sprawl featuring Carmel as a model for
suburban communities taking steps to combat it. He reiterated
that the story was still alive but awaits the right timing as well as
additional examples beyond Carmel.
• Reached out to Ted Goldman of Politico, who was considering a
feature on Carmel, particularly its widespread implementation of
roundabouts.
• Shared CityLab story on transportation infrastructure
improvements, noting lack of reference to roundabouts. (Will
follow up with reporter).
• Made initial appointments with private and public sector leaders
for visit to Carmel in May, to get an updated perspective on why
companies continue to invest in the city.
1
ROB DEROCKER
May Work Plan
• Visit Carmel and conduct interviews with public and private sector
leaders for an updated perspective on why companies big and small
continue to invest and expand in the city.
• Based on results of interviews, write and distribute a pitch to both
media and site consultants, encouraging them to take a fresh look at
Carmel.
• Determine upcoming travel schedule of mayor and other Carmel
representatives for prospective media and/or site selection
consultant appointments while on the road
• Continue follow up with reporters —e.g., Suzanne Goldenberg of The
Guardian, Alan Neuhauser of US News and World Report and Brian
Howard of National Geographic Online— on the interviews previously
conducted.
• Further merchandise recent stories on Carmel in attempt to generate
additional media coverage
• Continue outreach to site consultants with Carmel and an invitation
for them to consider Carmel for the corporate expansions and
relocations they are managing.
• Share (with the Mayor and Nancy Heck) appropriate media leads that
come my way; follow up appropriately.
- • Continue outreach for potential speaking engagements for the Mayor
in business and economic development forums.
2
VOUCHER NO. WARRANT NO.
ALLOWED 20
Rob DeRocker& Associates
IN SUM OF$
3 Warner Lane
Tarrytown, NY 10591
$10,000.00
ON ACCOUNT OF APPROPRIATION FOR
Community Relations
PO#/Dept. INVOICE NO. ACCT#/TITLE AMOUNT Board Members
32713 Invoice 43-404.01 $10,000.00
I hereby certify that the attached invoice(s), or
I
bill(s) is (are)true and correct and that the
materials or services itemized thereon for
which charge is made were ordered and
received except
Monday, May 04,2015
Director,Community Relation Economic Development
Title
�
Cost distribution ledger classification if
claim paid motor vehicle highway fund
Prescribed by State Board of Accounts City Form No.201(Rev.1995)
ACCOUNTS PAYABLE VOUCHER
CITY OF CARMEL
An invoice or bill to be properly itemized must show: kind of service,where performed,dates service rendered,by
whom, rates per day, number of hours, rate per hour, number of units,price per unit,etc.
Payee
Purchase Order No.
Terms
Date Due
Invoice Invoice Description Amount
Date Number (or note attached invoice(s)or bill(s))
05/01/15 Invoice $10,000.00
I hereby certify that the attached invoice(s), or bill(s), is(are)true and correct and I have audited same in accordance
with IC 5-11-10-1.6
, 20
Clerk-Treasurer