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258386 05/10/16
a°r_CaAb �i \� CITY OF CARMEL, INDIANA VENDOR: 366912 ONE CIVIC SQUARE ROB DEROCKER CHECK AMOUNT: $""'*10,000.00' /r° CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 258386 M��oH��. TARRYTOWN NY 10591 CHECK DATE: 05/10/16 DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION 1203 4340401 33445 050116 10,000.00 PUBLIC RELATIONS VOUCHER NO. WARRANT NO. ROB DEROCKER ALLOWED 20 3 WARNER LANE IN SUM OF$ TARRYTOWN, NY 10591 $10,000.00 ON ACCOUNT OF APPROPRIATION FOR Community Relations PO#/Dept. INVOICE NO. I ACCT#/Fund AMOUNT Board Member, 33445 j INVOICE j 43-404.01 $10,000.00 1 hereby certify that the attached invoice(s), or 1203 ©�jQ, l (n101 I bill(s) is (are)true and correct and that the materials or services itemized thereon for which charge is made were ordered and received except Wednesday, May 04, 2016 Cost distribution ledger classification if claim paid motor vehicle highway fund Prescribed by State Board of Accounts City Form No.201 (Rev.1995) ACCOUNTS PAYABLE VOUCHER CITY OF CARMEL An invoice or bill to be properly itemized must show:kind of service,where performed,dates service rendered,by whom, rates per day, number of hours, rate per hour, number of units,price per unit,etc. Payee Purchase Order No. Terms Date Due Invoice Date Invoice# Description Amount Dept. Fund# (or note attached invoice(s)or bill(s)) 05/01/16 INVOICE $10,000.00 1203 101 I hereby certify that the attached invoice(s),or bill(s), is(are)true and correct and I have audited same in accordance with IC 5-11-10-1.6 , 20 Clerk-Treasurer ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 INVOICE i Date: May 1, 2016 Client: i of Carmel For: Public Relations Services, April 1-30, 2016 Professional Fees: $109000.00 TOTAL: $109000.00 CITY Of CARMEL MONTHLY REP©RT - APRIL 2[it ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 Public Relations Program for the City of Carmel, IN Monthly Report, April 2016 Media Results Cumulative Program to Date Ad.Equivalency: $868,103 Cumulative Program to Date Editorial Impact: $4,336,015 Activities • Through a blast email, reached out to more than 1,000 media representatives in advance of the Indiana primary, offering Mayor Brainard as a spokesman and pitching Carmel as an innovative community worth considering for a story. Interviews were set up with the following: • Demetri Sevastopulo, WA Bureau Chief, Financial Times • Tim Farley, The Midday Briefing w/Tim Farley, POTUS Ch. 124, SiriusXM Satellite Radio • Leslie Sanchez, CBS News (may not have.taken place) • Patrick Reis, POLITICO • Tom Fitzgerald, The Philadelphia Inquirer • Ryan Lovelace, Washington Examiner • Setup May 10 meeting for Mayor Brainard with Jerry Lynch, site selection consultant for the Ryan Company • Pitched the Mayor for other media/site consultant appointments during that week 1 R � DEROGFC�R May Plan • Monitor and obtain results from late April media pitching efforts leading up to the Indiana primary • Set up and participate in additional meetings during Mayor's visit to New York in early May • Follow up on releases sent regarding the Blue Horseshoe and other, more recent investments in Carmel • Do outreach to media who may attend U.S. Conference of Mayors annual meeting in June, suggesting Carmel as a potential storyline • Further merchandise recent stories on Carmel in attempt to generate additional media coverage • Continue outreach to site consultants with Carmel and an invitation for them to consider Carmel for the corporate expansions and relocations they are managing. • Share (with the Mayor and Nancy Heck) appropriate media leads that come my way; follow up appropriately. • Continue outreach for potential speaking engagements for the Mayor and/or other Carmel representatives in business and economic development forums,,including nailing down details for the CityAge Conference in Toronto. • Pursue the Monon Bridge Case Study. • Follow up on the outreach to the White House for a prospective ceremony for the Championship Carmel Girls High School Swim Team. 2