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HomeMy WebLinkAbout307176 01/20/17 u; CITY OF CARMEL, INDIANA VENDOR: 366912 ONE CIVIC SQUARE ROB DEROCKER CHECK AMOUNT: $****10,000.00' •si c°: CARMEL, INDIANA 46032 T WARNER LANE N NY io5st CHECK NUMBER: 307176 ,,,TON. , CHECK DATE: 01/20/17 DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION 1203 R4340401 33445 10,000.00 PUBLIC RELATIONS o 03O D q $ 0 § 0 2 q 03 CL c 7 S / % ©w ;uQ ° q 2 m 2 \ q 2 q q w q } z z q c k / O % 2 0 $ ° f m m / m 3 k & 2 k k < 0 E ;u � o -n > m o g Gk Z § k q % ■ §CA m § �_ 2 O 1 0 _ 2 2 < 7 > -n O % \ § q � § § a k � / / \ k E / 07 :3. o CL f ■ I § f 2 (nJ § % 2 g _ CL CD- k 2 [ $ ¢ q ° n C O I ® CD 7 l - m N } B 2 k CL f - k ƒ § m / , ; # %© o ' - Ei § § 2 / ,%< ® ■ m k k g k3E« ) & Rt ■ § k3 2 -n k m 0 8 < § g # ] a k R 2 q ƒ 7 C f ) / © \ E « Z ( o %k \ E \ } ( �<\ Q f ; / D 0 > �E % m D CD 0 0. $ \ K M n a2. j E 0 z CD m 0 � / 0 CD \ C / w . n / \ \ /_ \ K k # ( ` � \ \ \ $ % \ g $ § co o ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 INVOICE Date: Jan. 1, 2017 Client: City of Carmel For: Public Relations Services, Dec. 1-31, 2016 Professional Fees: $109000.00 Total: $10,000.00 i. ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 Public Relations Program for the City of Carmel, IN Monthly Report, December 2016 Media Results • Atlantic's CityLab, Dec. 28, 2016: "A Chat with The Mayor of Roundabout City USA." http://www.citylab.com/citvfixer/2016/12/a-chat- with-the-mayor-of-roundabout-city-usa/511466/?utm source=SFFB. Year- end Q&A with Mayor Brainard about Carmel's roundabouts, following November story by John Metcalfe noting Carmel's 100th roundabout. CityLab gets some two million unique views per month. Advertising Equivalency (est.): $10,000 Editorial Impact(est.): $50,000 • Green Builder Media, Dec. 6, 2016: "Six term republican mayor takes climate change seriously,just like presidents Reagan, Nixon, and Ford did." www.greenbuildermedia.com/bloq/six-term-republican- mayor-iames-brainard-takes-climate-change-seriously-oust-like- presidents-reagan-nixon-and-ford-did Blog by publisher putting together the Jan. 9 conference for which Mayor Brainard is a key speaker. • Advertising Equivalency (est.): $3,000 • Editorial Impact(est.): $15,000 Cumulative Program to Date Ad Equivalency: $982,603 Cumulative Program to Date Editorial Impact: $4,913,030 1 Activities • Made final arrangements and participated in Washington, DC interviews for Mayor Brainard with: o Steve Inskeep, National Public Radio o Dan Volk, Governing o Kate Sheppard, Hufngton Post o Coral Davenport, The New York Times o Samantha Medlock, White House staff • Arranged follow up Q&A re: roundabouts with the Atlantic's Cityl-ab. • Arranged follow up call for the Mayor in advance of the Green Builder conference in Orlando scheduled for Jan. 9 • Followed up with additional media who had expressed interest in a roundabout story after the initial pitch in November. January Work Plan • Arrange and participate in media appointments for the Mayor in Washington during the U.S. Conference of Mayors Winter Meeting Jan. 17-19. • Continue follow up on the pitch for the commemoration of the construction of the 100th Roundabout in Carmel. • Continue reaching out to New York media who may be interested in interviewing Michael Feinstein re: Carmel and the Center for the Performing Arts • Further merchandise recent stories on Carmel in attempt to generate additional media coverage. • Continue outreach to site consultants with Carmel and an invitation for them to consider Carmel for the corporate expansions and relocations they are managing. • Share (with the Mayor and Nancy Heck) appropriate media leads that come my way; follow up appropriately. • Continue outreach for relevant speaking engagements for the Mayor and/or other Carmel representatives. 2