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Home My WebLink About308516 02/28/17 y 4Ap'' CITY OF CARMEL, INDIANA VENDOR: 366912 `�� ti` CHECK AMOUNT: $****11,500.00* .j; �,• ONE CIVIC SQUARE ROB DEROCKER _� CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 308516 ,yiTON TARRYTOWN NY 10591 CHECK DATE: 02/28/17 DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION 1203 4340401 100043 8,996.41 PUBLIC RELATIONS 1203 R4340401 33445 2,503.59 PUBLIC RELATIONS VOUCHER NO. WARRANT NO. Prescribed by State Board of Accounts City Form No.201(Rev.1995) Vendor# 366912 ALLOWED 20 ACCOUNTS PAYABLE VOUCHER ROB DEROCKER IN SUM OF$ CITY OF CARMEL 3 WARNER LANE An invoice or bill to be properly itemized must show:kind of service,where performed,dates service rendered,by whom,rates per day,number of hours,rate per hour,number of units,price per unit,etc. TARRYTOWN, NY 10591 Payee $2,503.59 Purchase Order# ON ACCOUNT OF APPROPRIATION FOR Community Relations Terms Date Due PO# ACCT# DATE INVOICE# DESCRIPTION DEPT# INVOICE# Fund# AMOUNT Board Members DEPT# FUND# (or note attached invoice(s)or bill(s)) AMOUNT 33445 INVOICE 43-404.01 $2,503.59 1 hereby certify that the attached invoice(s),or 3/1/17 INVOICE $2,503.59 1203 Encumbered 101 1203 101 bill(s)is(are)true and correct and that the materials or services itemized thereon for which charge is made were ordered and received except Tuesday, February 21,2017 �.Gcn�-ecu/ Heck, Nancy Director I hereby certify that the attached invoice(s),or bill(s),is(are)true and correct and I have audited same in accordance with IC 5-11-10-1.6 20 Cost distribution ledger classification if claim paid motor vehicle highway fund. Clerk-Treasurer ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 INVOICE Date: March 1, 2017 Client: City of Carmel For: Public Relations Services, Feb. 1-28, 201.7 Professional Fees for Public Relations: $109000.00 Professional Fees for Sister Cities Project: 1,500.00 Total.Professional Fees: $11950.0.00 TOTAL: $11,500.00 CITY O CARMEL MO THLY REPORT, FEBRUARY 2077 ROB DEROCKER &ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 Pubiic Relations Program for the Citv.of Carmel. IN Monthly Report, February 2017. Media Results I Heart Radio, "Mrs. Green's World," Feb. 21, 2017: "All Aboard: The Goal of Mayor Brainard." haps:/Iwww.mrsgreensworld.com/2016/11/30/the-roque-elephant-mayor- jim-Brainard/ 60-Minute Podcast, "featuring health and sustainability experts from around the globe." This one featuring Mayor Brainard and Carmel was the result of an interview taped earlier in the month of February. Advertising Equivalency (est): $11,000 Editorial Impact(est): $55,000 CBC Nevus, Feb. 6, 2017: "While Fredericton struggles with roundabouts, Indiana city can't get enough of them.. The city of Carmel, Ind., has more than 100 roundabouts and plans many more. http://www.cbc.ca/beta/news/canada/new-brunswick/roundabouts-carmel- indiana-1.3968925 12-minute interview resulting in pass-along resulting from CifyLab story on Carmel's 100th roundabout late last year. Advertising Equivalency (est): $15,000 Editorial Impact(est): $75,000 Cumulative Program to Date Ad Equivalency: $.1,030,603 Cumulative Program to Date Editorial Impact: $5,153,030 1 RC3L� DSR* �E Activities • Re-pitched.Jason Mark and ®ashkai $later of The Sierra Club Magazine about a potential profile of Carmel and Mayor Brainard. • -Provided final round of Carmel-related information for the "Mrs. Green's" podcast interview of the Mayor • Shared the "Mrs. Green's podcast interview of the Mayor with various other media outlets. • Followed up with Nick Bowlin, new correspondent at E&E News, regarding Carmel's environmental initiatives: • Reconnected Mayor. Brainard with the Mayor of Ossining, NY, which is constructing its first roundabout, inspired by a speech Mayor Brainard delivered featuring-Carmel's roundabouts in Westchester County, NY in 2015. • Shared with national media Mayor Brainard's remarks to Carmel's large Chinese-American community highlighting Carmel's progressive incorporation of that and other international communities into its residential and business sectors. • Connected the Mayor with Paul Lasley, editor of OnTraveLcom, for a late February interview on Carmel's roundabouts. Sister Cities Project • Reached out to Mary Kane, President and CEO, and Adam Kaplan, Vice President, of Sister Cities International for a dialogue on how Carmel may enhance its existing sister cities relationships as well as build new ones. 2 ROB DBROCKER March Work Plan • Follow up with media who continue to express interest in Carmel's Roundabouts. • Continue reaching out to New York media who may be interested in interviewing Michael Feinstein re: Carmel and the Center for the Performing Arts • Further merchandise recent stories on Carmel.in attempt to generate additional media coverage. • Continue outreach to site consultants with Carmel and an invitation for them to consider Carmel for the corporate expansions and relocations they are managing. • Share (with the Mayor and Nancy Heck) appropriate media leads that come my way; follow up appropriately. • Continue outreach for relevant speaking engagements for the Mayor and/or other Carmel representatives. Sister Cities Project • Report on dialogue with Sister Cities International leadership regarding Carmel's existing sister cities relationships as well as the goal to develop new ones. 3 VOUCHER NO. WARRANT NO. Prescribed by State Board of Accounts City Form No.201(Rev.1995) Vendor# 366912 ALLOWED 20 ACCOUNTS PAYABLE VOUCHER ROB DEROCKER IN SUM OF$ CITY OF CARMEL 3 WARNER LANE An invoice or bill to be properly itemized must show:kind of service,where performed,dates service rendered,by whom,rates per day,number of hours,rate per hour,number of units,price per unit,etc. TARRYTOWN, NY 10591 Payee $8,996.41 ON ACCOUNT OF APPROPRIATION FOR Purchase Order# Community Relations Terms Date Due PO# ACCT# DATE INVOICE# DESCRIPTION DEPT# INVOICE# Fund# AMOUNT Board Members DEPT# FUND# (or note attached invoice(s)or bill(s)) AMOUNT 100043 INVOICE 43-404.01 $8,996.41 1 hereby certify that the attached invoice(s),or 3/1/17 INVOICE $8,996.41 1203 101 1203 101 bill(s)is(are)true and correct and that the materials or services itemized thereon for which charge is made were ordered and received except Tuesday, February 21,2017 Heck, Nancy Director hereby certify that the attached invoice(s),or bill(s),is(are)true and correct and I have audited same in accordance with IC 5-11-10-1.6 ,20 Cost distribution ledger classification if claim paid motor vehicle highway fund: Clerk-Treasurer ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 INVOICE Date: March 1, 2017 Client: City of Carmel For: Public Relations Services, Feb. 1-28, 2017 Professional Fees for Public Relations: $109000.00 Professional Fees for Sister Cities Project: 1,500.00 Total Professional Fees: $119500.00 TOTAL: $11,500.00 R'F "`t��o..`I�t •r I � � ��VC ' �;C-'-oda s . CITY OF CARMEL MONTHLY 9 0&OR,Ad FEBRUARY 2017 ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 Public Relations Program for the City of Carmel, IN Monthly Report, February 2017 Media Results I Heart Radio, "Mrs. Green's World," Feb. 21, 2017: "All Aboard: The Goal of Mayor Brainard." haps://www.mrsgreensworld.com/2016/11/30/the-roque-elephant-mayor- lim-brainard/ 60-Minute Podcast, "featuring health and sustainability experts from around the globe." This one featuring Mayor Brainard and Carmel was the result of an interview taped earlier in the month of February. Advertising Equivalency (est): $11,000 Editorial Impact (est): $55,000 CBC News, Feb. 6, 2017: "While Fredericton struggles with roundabouts, Indiana city can't get enough of them. The city of Carmel, Ind., has more than 100 roundabouts and plans many more." http://www.cbc.ca/beta/news/canada/new-brunswick/roundabouts-carmel- indiana-1.3968925 12-minute interview resulting in pass-along resulting from CityLab story on Carmel's 100th roundabout late last year. Advertising Equivalency (est): $15,000 Editorial Impact (est): $75,000 Cumulative Program to Date Ad Equivalency: $1,030,603 Cumulative Program to Date Editorial Impact: $5,153,030 1 ROB DEROG*KER Activities • Re-pitched Jason Mark and Dashka Slater of The Sierra Club Magazine about a potential profile of Carmel and Mayor Brainard. • Provided final round of Carmel-related information for the "Mrs. Green's" podcast interview of the Mayor • Shared the "Mrs. Green's" podcast interview of the Mayor with various other media outlets. • Followed up with Nick Bowlin, new correspondent at E&E News, regarding Carmel's environmental initiatives. • Reconnected Mayor Brainard with the Mayor of Ossining, NY, which is constructing its first roundabout, inspired by a speech Mayor Brainard delivered featuring Carmel's roundabouts in Westchester County, NY in 2015. • Shared with national media Mayor Brainard's remarks to Carmel's large Chinese-American community highlighting Carmel's progressive incorporation of that and other international communities into its residential and business sectors. • Connected the Mayor with Paul Lasley, editor of OnTraveLcom, for a late February interview on Carmel's roundabouts. Sister Cities Project • Reached out to Mary Kane, President and CEO, and Adam Kaplan, Vice President, of Sister Cities International for a dialogue on how Carmel may enhance its existing sister cities relationships as well as build new ones. 2 ROB DEROCKER March Work Plan • Follow up with media who continue to express interest in Carmel's Roundabouts. • Continue reaching out to New York media who may be interested in interviewing Michael Feinstein re: Carmel and the Center for the Performing Arts • Further merchandise recent stories on Carmel in attempt to generate additional media coverage. • Continue outreach to site consultants with Carmel and an invitation for them to consider Carmel for the corporate expansions and relocations they are managing. • Share (with the Mayor and Nancy Heck) appropriate media leads that come my way; follow up appropriately. • Continue outreach for relevant speaking engagements for the Mayor and/or other Carmel representatives. Sister Cities Project • Report on dialogue with Sister Cities International leadership regarding Carmel's existing sister cities relationships as well as the goal to develop new ones. 3