309484 03/27/17 Q
CITY OF CARMEL, INDIANA VENDOR: 366912 CHECK AMOUNT: $****11,500.00*
ONE CIVIC SQUARE ROB DEROCKER
CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 309484
TARRYTOWN NY 10591 CHECK DATE: 03/27/17
DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
1203 4340401 100043 11,500.00 PUBLIC RELATIONS
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ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
INVOICE
Date: April 1, 2017
Client: City of Carmel
For: Public Relations Services, March-31 1, 2017
Professional Fees for Public Relations: $109000.00
Professional Fees for Sister Cities Project: 1,500.00
Total Professional Fees: $11,500.00
TOTAL: $11,500.00
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
Public Relations Program for the City of Carmel, IN
Monthly Report, March 2017
Media Results
Think Progress, March 6, 2017: "This Republican mayor is bucking his
party to stand up for climate action"
hftps_a/thinkproaress.org/republican-mayor-iim-brainard-climate-change-
e662f098c0a3#.svzl41 vci
Article resulting from interview in Washington set up for Mayor Brainard,
begins:
Carmel, Indiana—the largest suburb of Indianapolis and the state's fifth-
largest city—is far from the Democratic strongholds of California or
Massachusetts. But spend some time in Carmel, and you'll see a fleet of
hybrid city vehicles, sustainable LED streetlights, hundreds of miles of bike
path, and one of the largest locally-focused farmers markets in the greater-
Indianapolis area.
Among other subsequent developments, the article inspired a tweet by
former Vice President Al Gore, as well as an inquiry for a potential segment
by The Daily Show.
Advertising Equivalency (est): $31,000
Editorial Impact (est): $155,000
Cumulative Program to Date Ad Equivalency: $1,061,603
Cumulative Program to Date Editorial Impact: $5,308,030
1
Activities
• Set up Washington Interviews, including:
• Jeremy Dillon, Congressional Quarterly
• Natasha Geiling, Reporter, ThinkProgress
• Nick Fouriezos, Ozy.com
• Rebecca Leber, Mother Jones (this was postponed to a later
date)
• Abby Smith, Inside EPA
• Provided additional information for the producer of the potential
segment on Carmel for The Daily Show
• Shared with national media Mayor Brainard's remarks in response to
comments by new EPA Administrator Scott Pruitt
• Wrote to more than a dozen top-tier media attending the Brussels
forum, to which the Mayor had been invited to speak
Sister Cities Project
• Made tentative plans to visit offices of Sister Cities International for a
further dialogue on how Carmel may enhance its existing sister cities
relationships as well as build new ones.
2
March Work Plan
• Maintain contact with the producer of the potential The Daily Show
segment on Carmel.
• Follow up with media who continue to express interest in Carmel's
Roundabouts.
• Continue reaching out to New York media who may be interested in
interviewing Michael Feinstein re: Carmel and the Center for the
Performing Arts
• Further merchandise recent stories on Carmel in attempt to generate
additional media coverage.
• Continue outreach to site consultants with Carmel and an invitation for
them to consider Carmel for the corporate expansions and relocations
they are managing.
• Share (with the Mayor and Nancy Heck) appropriate media leads that
come my way; follow up appropriately.
• Continue outreach for relevant speaking engagements for the Mayor
and/or other Carmel representatives.
Sister Cities Project
• If warranted, go to Washington to meet with Sister Cities
International leadership regarding Carmel's existing sister cities
relationships as well as the goal to develop new ones.
3