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310502 04/24/17
9♦*d C�gyf CITY OF CARMEL, INDIANA VENDOR: 366912 t ONE CIVIC SQUARE ROB DEROCKER CHECK AMOUNT: $****1 1,500.00* :° CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 310502 ,�yi uN�, TARRYTOWN NY 10591 CHECK DATE: 04/24/17 DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION 1203 4340401 100043 050117 11,500.00 PUBLIC RELATIONS ° T D 3 ( A o m Om C3 CL c C.) k 2 � c ° � 0 0 / � © m 0 2 O Q m \ O 2 g 2 / < § ° f / k 1w § 3 o § 2._ » 5 8 k _0S \ 0 7 0 k / k - r Z � # 3 k ƒ C \ ? > -n O CD a O C C 8 Z z » k § K 2 E 2 / z £ - ^ c o / :R- 0 \ / f K C k CD } k 2 - � I A (Dg R ■ E § CD - CL { CD k z k R k $ § __ 0 § § n C = » k \ / \ / E f - £ ƒ § Z 3 0 7 , SD e Q o = f 7 ƒ m CL CD m \ 3 / CD\ E D \ 0 < Cd � � k < o - CD 0 // k k m w \ C i ( m D ƒ Z CD § k� _ 0 E § k C/) \ m_0 > \_$ ( \ 7 � §- 51) " 0 > / 7 k > co CD o n } } a (D \ C= Dr? \ ] i F ) c CD /_ E @ CDo B2 CD M / CA E CDf / ] CD \ * c } Q CLf > = z § Ul § / 5 =r § 8 ¥ / ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 INVOICE Date: May 1, 2017 Client: City of Carmel For: Public Relations Services, March-31 1, 2017 Professional Fees for Public Relations: $109000.00 Professional Fees for Sister Cities Project: 1,500.00 Total Professional Fees: $119500.00 TOTAL: $11,500.00 t. ROB DEROCKER & ASSOCIATES 3 WARNER LANE TARRYTOWN, NY 10591 917-658-4653 Public Relations Program for the City of Carmel, IN Monthly Report, April 2017 Media Results MSNBC March 27, 2017: Interview of Mayor Brainard by anchor Richard Lui: https://www.facebook.com/rlui/videos/814374662064551/ (starting at 4:38 in the segment). Two minute 30 second segment taped at Brussels forum in which the Mayor emphasized Carmel's diversity and its hosting of 100 corporate headquarters. It concluded with the anchor noting: "Carmel, Indiana. Small city with a world view." Advertising Equivalency (est.): $27,000 Editorial Impact (est.): $135,000 The Josh Tolley Show, April 7, 2017: http://cdnl.gcnlive.com/cache/qcn arch ives/TheJoshTolleyShow/TheJoshT olleyShowApr072017Hour1.mp3 (Segment starts at 14:40 and goes to 36:40, with a couple-minute break for commercials). 20-minute radio interview with the Mayor, primarily on initiatives cities taken by Carmel on the environment and other issues. Advertising Equivalency (est.): $3,000 Editorial Impact (est.): $15,000 The Washington Post, March 27, 2017: "As Trump halts federal action on climate change, cities and states push on." https://www.washingtonpost.com/national/health-science/as-trump-halts- federal-action-on-climate-change-cities-and-states-push- on/2017/03/27/8d093b8c-1319-11 e7-ada0- 14896735b3a3 story.html?utm term=.1 c1b069666d2 Story leading with and largely featuring Carmel, resulting from interview in Washington earlier in the month with Mayor Brainard. Advertising Equivalency: $11,000 (est). Editorial Impact (est.): $55,000 Cumulative Program to Date Ad Equivalency: $1,102,603 Cumulative Program to Date Editorial Impact: $5,513,030 1 Activities • Reached back out to writer Tom Shueneman for potential interview with the Mayor • Worked with Richard Lui of MSNBC for Mayor's interview (in March but previously unreported) • Maintained contact with the producer of the potential segment on Carmel for The Daily Show • Helped merchandise Carmel's mention in former New York City Mayor Mike Bloomberg's new book • Worked with Buzzfeed reporter Lissandra Villa for interview with Mayor Brainard • Worked with CNN producer on prospective segment featuring Carmel (postponed at least for now). Sister Cities Project • Made further outreach to Sister Cities International executives for a further dialogue on how Carmel may enhance its existing sister cities relationships as well as build new ones. May Work Plan • Maintain contact with the producer of the potential The Daily Show segment on Carmel. • Follow up with media who continue to express interest in Carmel's Roundabouts. • Continue reaching out to New York media who may be interested in interviewing Michael Feinstein re: Carmel and the Center for the Performing Arts • Further merchandise recent stories on Carmel in attempt to generate additional media coverage. • Continue outreach to site consultants with Carmel and an invitation for them to consider Carmel for the corporate expansions and relocations they are managing. 2 ,� _. Now NEIRRO • Share (with the Mayor and Nancy Heck) appropriate media leads that come my way; follow up appropriately. • Continue outreach for relevant speaking engagements for the Mayor and/or other Carmel representatives. Sister Cities Project • Go to Washington to meet with Sister Cities International leadership regarding Carmel's existing sister cities relationships as well as the goal to develop new ones. 3