316350 9/26/2017 +d Cgq�f
CITY OF CARMEL, INDIANA VENDOR: 366912 CHECK AMOUNT: $****1 1,500.00*
ONE CIVIC SQUARE ROB DEROCKER
r CARMEL, INDIANA 46032 3 WARNER LANE CHECK NUMBER: 316350
TARRYTOWN NY 10591 CHECK DATE: 09/26/17
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DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
pUBLIC RELATIONS
1203 4340401 100043 11,500.00
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ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
INVOICE
Date: Oct. 1, 2017
Client: City of Carmel
For: Public Relations Services, September 1-30, 2017
Professional Fees for Public Relations: $109000.00
Professional Fees for Sister Cities Project: 1,500.00
Total Professional Fees: $119500.00
TOTAL: $11,500.00
IN
ROB DEROCKER & ASSOCIATES
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
Public Relations Program for the City of Carmel, IN
Monthly Report, September 2017
Media Results
Cumulative Program to Date Ad Equivalency: $1,220,103
Cumulative Program to Date Editorial Impact: $6,100,515
Activities
• Followed up with Monica Davey of the New York Times.
• Maintained contact with the new producer of the potential segment
on Carmel for The Daily Show
• In the wake of the hurricanes, sent pitches to media regarding Mayor
Brainard's and Carmel's leadership on storms, resilience and
preparedness.
• Pitched Mayor Brainard as a panelist for a New York Times panel on
climate for late November.
Sister Cities Project
• Circled back with Sister Cities International on prospective sister
cities for Carmel.
1
October Work Plan
• If warranted, continue pursuit of Mayor's participation in New York
Times panel noted above.
• Assist Mayor, if needed, in preparation for Route 50 Navigator Awards
Ceremony in Charlotte, NC in November, for which the Mayor has been
named a finalist for the transportation innovations Carmel has
implemented, specifically the roundabouts.
• Follow up with media who continue to express interest in Carmel's
Roundabouts, along with initiatives by the city on the environment.
• Continue reaching out to New York media who may be interested in
interviewing Michael Feinstein re: Carmel and the Center for the
Performing Arts, particularly as it relates to the latest Grammy
designation for the Songbook museum.
• Continue outreach to site consultants with Carmel and an invitation for
them to consider Carmel for the corporate expansions and relocations
they are managing.
• Share (with the Mayor and Nancy Heck) appropriate media leads that
come my way; follow up appropriately.
• Continue outreach for relevant speaking engagements for the Mayor
and/or other Carmel representatives.
Sister Cities Project
• Report on latest outreach to Sister Cities International
2