HomeMy WebLinkAboutBranding Guidelines - HondaGEN-3 Dealership IdenƟficaƟon Program & Branding GuidelinesAugust 2018520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com
3'-0"2'-6"2'-6"2'-6"26'-2 25/32"DIR 4x5-4 DirecƟonalOpt 1. Internally illuminatedOpt 2. Non-illuminatedVariableHonda Sign Family2'-6"22'-5 7/16"HBS-8x8x25 - GEN 32'-6"2'-6"8'-0"8'-0"25'-0"2'-6"8'-0"8'-0"25'-0"2'-6"8'-0"8'-0"25'-0"HBS-10x10x30 - GEN 310'-0"10'-0"30'-0"3'-1"HBS-14x14 - GEN 3Refer to technical drawings for exact measurements40’50’65’14'-0"13'-8"HSS-8x8x25 - GEN 3HCPO-8x8x25 - GEN 33'-9"8x10 GEN-3 EmblemOpt 1. Internally illuminatedOpt 2. Non-illuminatedHLS-30 Honda LeƩer SetDNL-36 Dealer Name LeƩersSCL-30 Service LeƩers9’- 5 3/4”8’- 0”6x8 GEN-3 EmblemOpt 1. Internally illuminatedOpt 2. Non-illuminated7’-3”6’- 0”PO-30 Pre-Owned LeƩersCPO-30 Pre-Owned LeƩers1'-8 1/4"20'-11 5/8"25'-0"HPO 8x8x258'-0"8'-0"12.2 Ō²GUEST PARKINGSALESSERVICEPARTS4'-9"2”3'-0 5/8"1'-6 3/8"10"4'-0"2'-0"8'-0"OVAL-2x8 Illuminated Signs1x5 Ovals AvailableAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.August 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com39'-0 3/8"
HBS-10x10 - GEN 3 PylonsHBS-7'3"x7'3" - GEN 3 PylonsHBS-5'5"x5'5" - GEN 3 PylonsHBS-8x8 - GEN 3 PylonsBlue LED cove lighƟngin recess on sides ofcabinet only10’x10‘x30’10’x10‘x25’10’x10‘x20’10’x10‘x15’10’x10‘x10’8’x8‘x25’8’x8‘x21’7’x7‘x12’7’x7‘x8’8’x8‘x17’8’x8‘x13’8’x8‘x9’5’x5‘x16’5’x5‘x13’5’x5‘x11’5’x5‘x8’5’x5‘x5’Honda Sign Family - HBS GEN 3Refer to technical drawings for exact measurementsPhoto RenderingTypical Side ViewTypical Plan ViewAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.Feburary 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com
Account:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.August 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.comHonda CerƟfied Pre-Owned Sign Family - GEN 3Refer to technical drawings for exact measurementsHCPO-7'3"x7'3" - GEN 3 PylonsHCPO-5'5"x5'5" - GEN 3 Pylons8’x8‘x25’8’x8‘x21’7’x7‘x12’7’x7‘x8’8’x8‘x17’8’x8‘x13’8’x8‘x9’5’x5‘x16’5’x5‘x13’5’x5‘x11’5’x5‘x8’5’x5‘x5’HCPO-8x8 - GEN 3 PylonsBlue LED cove lighƟngin recess on sides ofcabinet onlyPhoto RenderingTypical Side ViewTypical Plan View
Honda Pre-Owned Sign Family - GEN 3Refer to technical drawings for exact measurementsHPO-7'3"x7'3" - GEN 3 PylonsHPO-5'5"x5'5" - GEN 3 Pylons8’x8‘x25’8’x8‘x21’7’x7‘x12’7’x7‘x8’8’x8‘x17’8’x8‘x13’8’x8‘x9’5’x5‘x16’5’x5‘x13’5’x5‘x11’5’x5‘x8’5’x5‘x5’HPO-8x8 - GEN 3 PylonsBlue LED cove lighƟngin recess on sides ofcabinet onlyPhoto RenderingTypical Side ViewTypical Plan ViewAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.Feburary 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com
Honda Service Sign Family - GEN 3Refer to technical drawings for exact measurementsHSS-7'3"x7'3" - GEN 3 PylonsHSS-5'5"x5'5" - GEN 3 Pylons8’x8‘x25’8’x8‘x21’7’x7‘x12’7’x7‘x8’8’x8‘x17’8’x8‘x13’8’x8‘x9’5’x5‘x16’5’x5‘x13’5’x5‘x11’5’x5‘x8’5’x5‘x5’HSS-8x8 - GEN 3 PylonsBlue LED cove lighƟngin recess on sides ofcabinet onlyPhoto RenderingTypical Side ViewTypical Plan ViewAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.August 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com
Honda DirecƟonal Sign Family - GEN 3DIR 4x5-4DIR 2x3-4Opt 1. Internally illuminated with LEDOpt 2. Non-IlluminatedRefer to technical drawings for exact measurements12.2 Ō²DIR 3x4-43.0 Ō²6.8 Ō²GUEST PARKINGSALESSERVICEPARTSGUEST PARKINGSALESSERVICEPARTSGUEST PARKINGSALESSERVICEPARTSAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.August 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com4'-9"2”3'-0 5/8"1'-6 3/8"10"2”10"3'-0"2'-3 3/8"1'-0 5/8"2'-6"2”10"1'-6 3/8"9 5/8"4'-0"2'-0"3'-6"
Honda Branding GuidelinesGEN-3 Emblem (”H” logo) OpƟon 1. Fiberglass painted to match brushed aluminum. Internally illuminated with white LED.GEN-3 Emblem (”H” logo) OpƟon 2. Fiberglass painted to match brushed aluminum. Non-illuminated.Emblem is posiƟoned center on cylinder and top of emblem to align with top of curtain wall.Emblems are available in two standard sizes 8’x10’ or 6‘x8’.8‘x10’ “H” Logo to fit a 30’ diameter cylinder.6’x8’ “H” Logo to fit a 20’ diameter cylinder only.HONDA trademark is standard 30” and is centered on the elevaƟon opposite the wave. LED illuminated.HONDA trademark can not otherwise be within 10’ of any other sign. ( Excluding the front elevaƟon when next to the cylinder. ) Dealer name leƩerset is standard 36”. LED illuminated.The dealer name leƩerset is placed a minimum of 3’ from the edge of the elevaƟon.If facing the building the wave is on the leŌ side, the “D” in Dealer would be 3‘ from the end of the elevaƟon.If facing the building the wave is on the right side, the “r” in Dealer would be 3’ from the end of the elevaƟon.HONDA trademark and dealer leƩerset are always on the same baseline. Avoid a seam through the leƩers if possible.Dealer name leƩerset and the Service Center are always upper and lower case.Service Center leƩers are standard 30” and centered on the elevaƟon over the bay doors or on the wall depending on the elevaƟon. LED illuminated.2‘x8’ Oval fascia signs are standard size. Available are 1‘x5’ oval fascia signs.Ovals are centered over the bay doors. LED illuminated.Note: “Express Service” message can not be used if they are not an approved Express Service dealership by AHM. All leƩersets increase or decrease in increments of 6“.Pre-Owned leƩers are standard 30”Stand Alone Pre-Owned or CerƟfied Pre-Owned Building signage:30” HONDA trademark and 30” Pre-Owned or CerƟfied Pre-Owned.Minimum 10’ between leƩersets on the same elevaƟon.The 10x10@30’ Honda Brand Sign (HBS) is the flagship brand sign. If not permiƩed by City code, various sizes are available.Freestanding Honda CerƟfied Pre-Owned signs (HCPO), Honda Pre-Owned signs (HPO), and Honda Service signs (HSS) are allowed at approved secondary dealership locaƟons. However, these signs must be smaller than the primary brand sign allowed by policy at the primary dealership locaƟon.The 14x14@65’ is the largest and tallest Interstate sign that is AHM approved.Not to be used as the primary flagship brand sign but is usually a secondary sign on a site if there is Interstate visibility.All sign elements need to be approved by Changeup and AHM. Account:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.August 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com
“Express Service” can only be used if dealer is approved by AHMSame leƩerbaseline asHonda leƩers.36”PERFECTStandard Sign Placement6x8 GEN-3 Emblem(20’Dia. Cylinder)8x10 GEN-3 Emblem(30’Dia. Cylinder)HLS-30DNL-36Typical Front ElevaƟonTypical Side ElevaƟonSCL-30EQCLCLCLCLCLDealer Name & Honda leƩer baselineOVAL-2x8-SRCLOVAL-2x8-HS-DCCLOVAL-2x8-SROVAL-2x8-ESCLOVAL-2x8-ESCLOVAL-2x8-EWAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.May 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.comDealer NameAlign top of Emblem withtop of curtain wallEQEQEQEQEQ4'-0"3'-0"
Prohibited1. No other sign may be within 10’ of HNL2. HNL may never be installed over wave1. Honda wall emblem is never posiƟoned lower on cylinder2. HNL and Dealer Name leƩers are always on same baselineAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.May 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com“Express Service” can only be used if dealer is approved by AHM8x10 GEN-3 Emblem8x10 GEN-3 EmblemHLS-30DNL-36Typical Front ElevaƟonSCL-30CLCLDealer Name & Honda leƩer baselineOVAL-2x8-SR OVAL-2x8-SROVAL-2x8-ES OVAL-2x8-ESOVAL-2x8-EWDealer NameAlign top of Emblem withtop of curtain wallEQEQEQEQ“Express Service” can only be used if dealer is approved by AHMHLS-30DNL-36Typical Front ElevaƟonSCL-30OVAL-2x8-SR OVAL-2x8-SROVAL-2x8-ES OVAL-2x8-ESOVAL-2x8-EWDealer Name
Prohibited1. No unauthorized fonts and/or colors1. Honda leƩers are never installed over wave (that includes flat part of the wave)2. No “stacking” of Service Center leƩers without prior approval from AHMCustomAccount:Drawn ByProject Title:Account Rep.Scale:Approved ByDate Created:Honda USAHonda Sign Family.aiN.T.S.May 2018Date Revised520 West Summit Hill Drive Suite 702Knoxville, Tennessee 37902www.paƫsonsign.com“Express Service” can only be used if dealer is approved by AHM8x10 GEN-3 Emblem8x10 GEN-3 EmblemHLS-30DNL-36Typical Front ElevaƟonSCL-30OVAL-2x8-SR OVAL-2x8-SROVAL-2x8-ES OVAL-2x8-ESOVAL-2x8-EWDealer Name“Express Service” can only be used if dealer is approved by AHMHLS-30Typical Front ElevaƟonSCL-30OVAL-2x8-SR OVAL-2x8-SROVAL-2x8-ES OVAL-2x8-ESOVAL-2x8-EWHometown Honda