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Proscenium ADLS Amendment – Summary Statement
Date: 05/08/2020
Summary of Project:
Proscenium is a unique community coming to Carmel, Indiana in 2020 that combines the ease of
upscale living with the luxury of retail shops and dining options right outside your front door.
Perfect for young professionals or active, mature adults, Proscenium lets you enjoy life with the
convenience of having it all just steps away. Living at Proscenium means living life, center stage.
Project Information:
Novo Development seeks ADLS Amendment approval to create a new sign package for a Multi-
Tenant Building Complex that includes 197 upscale residential rental units, 22 luxury
condominium units, approximately 15,000 SF of retail, 100,000 SF of class A office and a roughly
400 space private/public parking garage. The proposal includes Wall signs, Blade signs, Projecting
signs, and Murals. The site is located at 1215 S. Range Line Rd. It is zoned C-1/City Center and is
located within the Range Line Rd./Carmel Dr. overlay zone. Filed by Timothy Hill of Novo
Development Group and Anthony Birkla Owner.
Vision for Proscenium Signage:
The Design for the Proscenium project has been a collaborative effort between, Novo
Development Group, the CRC, the Carmel Planning Department. The product of this
collaboration is a high-quality project that sets the stage for the Carmel Dr./Rangeline Rd.
District. Therefore, Novo Development wants to maintain this standard with high quality signage
that enhances the varying architectural style and environment within Proscenium, while at the
same time providing identification and wayfinding that allows tenants and patrons to easily
locate their desired venues. The signage types and spandrel areas depicted within the
Proscenium ADLS Signage Package will achieve these goals.
Design Standards for Tenant Secondary Blade and Tenant Building Signs:
In an effort to keep consistency on the finish of the signage and the focus on the architectural
elements of the buildings, we are requiring all tenant blade signs to be backlit and framed with
the same color temperature of light and same bronze metallic finish for the enclosure. The
secondary blade signs can take the shape of the branding but must remain within the approved
spandrel areas unless approved by Novo and City Planning. The building signs will be individual
backlit lettering mounted on a metallic band that blends with the façade color behind. All
tenants building signs must stay within the approved spandrel areas unless approved by Novo
and City Planning.