HomeMy WebLinkAboutAllied Solutions City Events Sponsorship 2021; ($150,000.00 per year, three year contract); Event Sponsorship DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
APPROVED
SPONSORSHIP AGREEMENT BY Jon Oberlender at 5:24 pm,Mar 01,2021
l
This sponsorship agreement(the"Agreement") is made between the City of Carmel, acting by
and through its Board of Public Work and Safety, an Indiana municipal corporation(the"City"),
and Allied Solutions,LLC, an Indiana limited liability company ("Allied Solutions").
The City organizes and coordinates several public events throughout the year. Allied Solutions
has agreed to sponsor certain City public events(the"Events"),pursuant to the terms and
conditions set forth in this Agreement. Accordingly,the City and Allied Solutions hereby agree
as follows:
I. Sponsorship.
• Allied Solutions shall sponsor the following Events for the duration of the Agreement:
o Carmel Arts &Design District
• Meet Me on Main
o Midtown Plaza
• Midtown's Got Talent
• Midday at Midtown
• Movies at Midtown
• Music at Midtown
o Holidays in Carmel
• Holiday at Carter Green
• Magnificent Monon
• Shop Small Saturday
• Holiday Trolley
• Holiday in the Arts &Design District
• Santa Saturdays
o Ice at Carter Green
• The manner of Allied Solutions' sponsorship of the foregoing events is set forth in greater
detail in Exhibits A and B,which are attached hereto and incorporated herein by this
reference.
• Allied Solutions is hereby granted the first right of refusal to enter into a new sponsorship
agreement for the Events listed above for a new three-year term beginning in March 2024.
II. License of Intellectual Property. Allied Solutions is the sole owner of all right,title,
and interest to all Allied Solutions' information, including Allied Solutions' logos,trademarks,
trade names, and copyrighted information,unless otherwise provided. Allied Solutions hereby
grants to the City a limited,non-exclusive license to use certain of Allied Solutions' intellectual
property, including names,trademarks, and copyrights (collectively, "Allied Solutions
Property"), solely to identify Allied Solutions as a sponsor of the Events. It is understood that
Allied Solutions retains the right to review and approve in advance all uses of such intellectual
property,which approval shall not be unreasonably withheld. Allied Solutions represents and
1
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
warrants that it has not previously disposed of any of the rights herein granted to the City nor
previously granted any rights adverse thereto or inconsistent therewith;that there are no rights
outstanding which would diminish, encumber or impair the full enjoyment or exercise of the
rights herein granted to the City; and that the Allied Solutions Property does not and will not
violate or infringe upon any patent, copyright, literary,privacy,publicity,trademark, service
mark, or any other personal or property right of any third party.
III. Payment Schedule. In consideration for the right to sponsor the Events and to be
acknowledged by the City as a sponsor of the Events during the term of this Agreement,Allied
Solutions agrees to make three annual payments to the City in the amount of One Hundred Fifty
Thousand Dollars($150,000);the total cost of the three year sponsorship shall be Four Hundred
Fifty Thousand Dollars ($450,000). The first annual payment shall be made within 45 days of
the Effective Date of this Agreement.
IV. Term and Termination. The effective date of this Agreement is January 1, 2021 (the
"Effective Date"). The Term of this Agreement will begin on the Effective Date and continue
until February 28,2024. Either party may terminate the Agreement upon 60 days prior written
notice to the other party. Upon termination,Allied shall receive a refund of amounts paid,pro-
rated based on the number of full months remaining in the applicable 12-month payment period.
V. Relationship of Parties. Nothing in this Agreement shall create any association,joint
venture,partnership, or agency relationship of any kind between the parties.
VI. Indemnification. Allied Solutions shall indemnify and hold harmless the City, its related
entities,partners, agents,officers, directors, employees, attorneys,heirs, successors, and assigns
from and against any and all claims, losses, damages,judgments, settlements, costs and expenses
(including reasonable attorneys'fees and expenses), and liabilities of every kind incurred as a
result of: (i)any act or omission by Allied Solutions or its officers, directors, employees, or
agents; (ii)any use of Allied Solutions' name, logo,Web site, or other information,products, or
services provided by Allied Solutions; and/or(iii)the inaccuracy or breach of any of the
covenants, representations and warranties made by Allied Solutions in this Agreement. This
indemnity shall require the payment of costs and expenses by Allied Solutions as they occur.
The City shall indemnify and hold harmless Allied Solutions, its related entities,partners, agents,
officers, directors, employees, attorneys,heirs, successors, and assigns from and against any and
all claims, losses, damages,judgments, settlements, costs and expenses (including reasonable
attorneys'fees and expenses), and liabilities of every kind arising from or in connection with any
third party claim for: (i)the death or bodily injury of any person related to any Allied Solutions
sponsored event or thing; or(ii)the damage, loss or destruction of any real or tangible personal
property related to any Allied Solutions sponsored event or thing. This indemnity shall require
the payment of costs and expenses by the City as they occur.
This section shall survive any termination or expiration of this Agreement.
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
{
II
VII. General Provisions.
A. Representations and Warranties. Each party covenants,warrants and represents that it
shall comply with all laws and regulations applicable to this Agreement and the performance of
its obligations, and that it shall exercise due care and act in good faith at all times in the
performance of its obligations hereunder. The parties further represent and warrant that they are
authorized to enter into this Agreement, and that the persons executing this Agreement have the
authority to bind the party which they represent. The provisions of this section shall survive
termination of this Agreement.
B. Binding Effect. This Agreement shall bind the parties, their respective heirs,personal
representatives, successors and assigns.
C. Governing Law. This Agreement shall be governed by and interpreted in accordance
with the laws of the State of Indiana.
E. Entire Agreement. This Agreement and all its attachments constitute the entire
agreement between the parties and supersede all prior agreements, oral or written, relating to the
Sponsorship. This Agreement may only be amended in a writing signed by both parties.
F. Severability. If any term of this Agreement is invalid or unenforceable under any statute,
regulation, ordinance, executive order or other rule of law, such term shall be deemed reformed
or deleted, but only to the extent necessary to comply with same, and the remaining provisions of
this Agreement shall remain in full force and effect.
G. No Implied Waiver. The failure of either party to require performance by the other of
any provision of this Agreement shall not affect the right of such party to require such
performance at any time thereafter, nor shall the waiver by any party of a breach of any provision
of this Agreement constitute a waiver of any succeeding breach of the same or any other
provision hereof.
H. Notice. Any notice provided for in this Agreement will be sufficient if it is in writing and
is delivered by postage prepaid U.S. certified mail, return receipt requested, to the party to be
notified at the address specified herein:
If to City: City of Carmel AND Department of Law
One Civic Square One Civic Square
Carmel, Indiana 46032 Carmel, Indiana 46032
Attn:Nancy Heck
If to Allied Solutions: Allied Solutions
350 Veterans Way Suite 200
Carmel, IN 46032
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
I. Default. In the event Allied Solutions repudiates, breaches or defaults under any of the
terms or conditions of this Agreement, including Allied Solutions' warranties, or becomes
insolvent, is placed into receivership,makes a general assignment for the benefit of creditors or
dissolves, each such event constituting an event of default hereunder, City shall have the right to
(1)terminate all or any parts of this Agreement,without liability to Allied Solutions; and(2)
exercise all other rights and remedies available to City at law and/or in equity
J. Nondiscrimination. Allied Solutions represents and warrants that it and all of its officers,
employees, agents, contractors and subcontractors shall comply with all laws of the United
States,the State of Indiana and City prohibiting discrimination against any employee, applicant
for employment or other person during the term of this Agreement with respect to their hire,
tenure,terms, conditions and privileges of employment and any other matter related to their
employment or subcontracting, because of race, religion, color, sex,handicap,national origin,
ancestry, age, disabled veteran status and/or Vietnam era veteran status.
K. No Third Party Beneficiaries. This Agreement gives no rights or benefits to anyone other
than City and Allied Solutions.
IN WITNESS WHEREOF,the parties hereto have made and executed this Agreement as follows:
CITY OF CARMEL, INDIANA ALLIED SOLUTIONS, LLC
by and through its Board of Public
Works and Safety
By: By:
�DocuSigned by: / efa/.
/3/1,,tA-
�97256F821 6431..
James Brainard,Presiding Officer Authorized Signature
Date: 3/3/2021
�DocuSigned by: Brian D. Urbanski
Awn, Printed Name
�6E3/C'OCO68E4C4..
Mary Ann B Burke,
Member
Date: EVP &CFO
°°n5igned by Title
[on UsatA,
�Ht
Lori S. Watson, Member FID/TIN: 35-2125376
Date: 3/3/2021
Date: 02/10/2021
ATTEST:
,-Docusigned by:
'- 89D7A98 4 5
Sue683A Wolfgang, Clerk
Date: 3/3/2021
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
Allied Solutions Sponsorship Agreement
with the
City of Carmel, Indiana
A
Allied
Solutions
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CARMEL
INDIANA
1 of 12
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
Allied Solutions Sponsorship Total:
$450,000 — paid at $150,000 per year for three years
Duration:
January 1, 2021 through February 25, 2024
Events:
Carmel Arts & Design District
Meet Me on Main
Midtown Plaza
Midtown's Got Talent
Midday at Midtown
Movies at Midtown
Music at Midtown
New Annual Event
Holidays in Carmel
Holiday at Carter Green
Magnificent Monon
Shop Small Saturday
Holiday Trolley
Holiday in the Arts & Design District
Santa Saturdays
Ice at Carter Green
Reporting:
Allied Solutions and City of Carmel marketing staff will meet monthly in
order to build a reporting and tracking plan. The meeting schedule may be
adjusted as needed throughout the year.
2 of 12
Exhibit A
WHERE MINIMUM BRIEF DESCRIPTION AND BRANDING AND MARKETING
WHAT VALUE ATTENDANCE ESTIMATE
WHEN
Carmel Arts & Emphasis on gallery visits Same for all events
with artist o Logo and name recognition on
Design District demonstrations; live website event pages
Meet Me on Main music; make-and-take o Inclusion in media interviews
art project; special as available
Monthly throughout year events throughout the o Partnership mentions in all
Every second Saturday year; prize giveaways. event-related press releases
5-9 p.m. Approximately 1,500 or o Mentions in event specific
more per event advertisements and flyers
o Social Media mentions related
to these events
o Onsight A-frame to include
logo'
o Sponsorship mention on
Midtown screen"
Unique to this Event
o Archway panels".
3 of 12
Exhibit A
WHERE MINIMUM BRIEF DESCRIPTION AND BRANDING AND MARKETING
WHAT VALUE ATTENDANCE ESTIMATE
WHEN
Midtown Plaza Events are focused on Same for all events
entertaining guests at Midtown o Logo and name recognition on
Various Events Plaza to enhance the thriving website event pages
atmosphere of this community o Inclusion in media interviews as
gathering spot. Those held during available
May— December the week attract diners and o Partnership mentions in all
Various Dates event-related press releases
shoppers. Events on the weekend o Mentions in event specific
ensure that the entertainment advertisements and flyers
enhances the character of the o Social Media mentions related to
venue. these events
o Onsight A-frame to include logo'
o Sponsorship mention on
Midtown screen".
Unique to these events
o Logo on city-owned umbrellas"
Midtown's Got Talent Singing talent contest with
September—October performers on Midtown stage.
Various days
Midday at Midtown Musical performers on Midtown
May—October stage. Approximately 200
Tuesdays and Thursdays viewers each showing.
11:30 a.m. to 1 p.m.
Movies at Midtown Movies shown on Midtown
May—October screen. Approximately 100
Mondays viewers each showing.
November— December
Saturdays
Music at Midtown Musical performers on Midtown
Begins in the fall after stage.
completion of Midtown's Got
Talent.Select Fridays,
Saturdays&Sundays
7—9 p.m.
Weather Dependent
New Annual Event New outdoor walk or run event o Name on event t-shirt or
Before May or after October beginning and ending at Midtown promotional item
to comply with Monon Plaza involving the Monon
Greenway usage protocol Greenway
4 of 12
Exhibit A
WHERE MINIMUM BRIEF DESCRIPTION BRANDING AND MARKETING
WHAT VALUE
WHEN
City Center Holiday themed events Same for all events
which focus on bringing the o Logo and name recognition on
community together, website event pages
Midtown Plaza holiday cheer and attract o Inclusion in media interviews as
shoppers and diners to all of available
Carmel Arts & Carmel's major districts. o Partnership mentions in all
event-related press releases
Design District o Mentions in event specific
advertisements and flyers
Holidays in Carmel o Social Media mentions related to
these events
November— February o Onsight A-frame to include logo'.
Various Days o Sponsorship mention on Midtown
screen".
Holiday at Carter Annual tree lighting with Unique to this event
Green Mayor at Carter Green. o Stage presence at event with
Saturday before Performances by local arts acknowledgment of sponsorship
Thanksgiving or opening organizations take place at o Countdown to tree lighting with
day of Carmel the event. Santa and Mayor
Christkindlmarkt reindeer are present. o Logo placement on drawstring gift
whichever is first Coincides with opening day bag
3:30 p.m. — 6 p.m. of the Carmel o Allied Solutions may provide
Christkindlmarkt. promotional item for gift bag
Magnificent Monon Lighting display along the Unique to this event
Saturday before Monon Greenway from o Logo added to banner sign"'
Thanksgiving or opening Carter Green to Carmel Arts installed as an archway over Monon
day of Carmel & Design District Greenway south of Elm Street
Christkindlmarkt,
whichever is first;
5:45 p.m. to coincide with
holiday lighting ceremony
at Carter Green
Mid-November through
February
Shop Small Saturday Help to promote shopping at Unique to this event
Saturday after small local businesses. o Logo on Shop Small shopping bags
Thanksgiving Special sales at participating
merchants with reusable
shopping bags offered to
patrons.
5 of 12
Exhibit A
Holidays in Carmel - Continued
WHERE MINIMUM BRIEF DESCRIPTION AND BRANDING AND MARKETING
WHAT VALUE ATTENDANCE ESTIMATE
WHEN
Holiday Trolley Trolleys drive holiday Unique to this event
Mid-November- shoppers around Carmel on o Signage with logo on Trolley""
December two to three Trolleys. There o Signage with logo at Trolley stops"'
Fridays 5—9 p.m. are five pick up and drop off o Acknowledgment on Midtown
Saturdays 2—9 p.m. locations. Reaches 5,000 screen" throughout November and
riders plus thousands of December
viewers.
Holiday in the Arts & Official kickoff of the holiday Unique to this event
Design District season in the Carmel Arts & o Stage presence at event with special
First Saturday in Design District. acknowledgment of sponsorship
December Entertainment includes
2—5 p.m. elves, reindeer, carolers,
Trolley, Santa and local
school choirs.
Santa Saturdays Santa is in his house and
Saturdays in December available for visits from
2—5 p.m. shoppers and families.
6 of 12
Exhibit A
WHERE MINIMUM BRIEF DESCRIPTION AND BRANDING AND MARKETING
WHAT VALUE ATTENDANCE ESTIMATE
WHEN
Carter Green Outdoor ice rink on the Same for all events
lawn of The Center for o Logo and name recognition on
the Performing Arts and website event pages
Ice at Carter Green surrounded by the o Inclusion in media interviews as
Carmel Christkindlmarkt available
November— February during the holiday o Partnership mentions in all
Various Days season. Approximate I event-related press releases
attendance of 350,000 o Mentions in event specific
for the Carmel I advertisements and flyers
Christkindlmarkt and Ice o Social Media mentions related
at Carter Green Season. to these events
o Onsight A-frame to include logo'.
o Sponsorship mention on
Midtown screen".
Unique to this Event
o Ice cleaning machine signage''
o Ice machine storage hut
signagex
o Glass cling logox'.placed
intermittently with Ice at Carter
Green logo on glass panels
surrounding the ice rink
o Branding on website and
ticketingx".
o Archway signage X"'.to include
Allied Solutions logo at west end
of ice rink Jan -Feb
o One complementary corporate
rental with possibility of logo
painted on the ice for this event
o 350 free skate passes for Allied
Solutions' employees
7 of 12
DocuSign Envelope ID:03632FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
BRANDING AND MARKETING
INDEX
I. A-frame ti"-i•••T '.72"' :i."t'-i ... ii. l' F.Il• '''. . -,......01.1 gnaw'',
4*p - - - He ,t, i 0.1illialii_41_11
,, ke, 1: ,.4, ... E T ,.... ,
4,,-,,:. ' ,,- ,' .- t ...- r r
•11' : 4 ov;;;M?:;* ' . „. 1 1_ i—
:ti'' --'-' e, , .."- lui:
,:r. .....,. 4,?,..` I .•4',-,
..: •K:: le, i t. -,-'s .„ ,-
a ' i
,A,, 4,. ,... ,
'I ,l' ' . ' • MI i0
i
f:. V
;1 1 hELIT, ir . .
ii y L 7
...
ril ,
,.
1 I I i '4' .,7 14 i, .• 4v.'',
,.1 I 1
" -_
m me im a 4 ni i i_ ill_____1_ A_.._.
ii. Midtown I 111 _
Plaza
screen I
0 IVI I! Ili Ti
I eh lifVf ANC A Ci M :
_ -,r0 i ;
I -ili 1s...It
___. _&.,....
:
-- ra... niiklikk•Te.
--- - 1 IS.14 i-11 3*40— ...‘Z..;•`'--72
i i i. Archway ,,....•
panels
CAR EL A'TS & ESIG1 DIS =.- •
.__
vi- !.' lk.lirbe 16 IllhA7,- ,A11" 4$
Ala ,.. ..„-.. ,4111:. , . , -. ,• '
.,. lir • - • p.:.. -
4. Y'4.4.*:,)- '-'%,17-s,
,
1 'kt V'' r''' -:tr':.;: '‘..4 r ."'' 10 6 M 4 F2 r
, „,-.......
r
ri. , i.„, ..,, .4 . , .
, ......bo ,...„ _
1 i_ i 1, ,,,....
,
Ai . .-1 1... ‘,:,,,,•‘. %-., .\-rir _, --, in
. . ji , . . i,
, , .....
I._ . 1 — I ...=.-...h ....._
8 of 12
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
iv. Umbrella at e :. f
Midtown r
, ._
Plaza
4,ikilik1` 4, q/fret' !
4
vt;.;., ,
v. Drawstring
bag
Allied
or
vi. Archway V i -- ! _ E ' 44.
banner "� * - — Ari } `r
over � *�, 4:-) .i,
,� il CARN{EL ���� I
Monon
Greenway ..,!` S.-�;-%i.:- �: °=,+s-• ___.r A Allied Solutions
as part of •
'� •
Magnificent "" .
F+F
Monon : „� y s : 3°
lighting{ C ,-. 4
display ,, AI ••,: . � .
r r -"r l
.-• _`— +
• f i - _ _ -:Mild
9 of 12
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
vii. Trolley _ 11'
itt ---- ,.,•
. i�'., II 4 F, 1.
LotSh,Prx�aYTcaue� i ,i
iii.i r'. 4,ake, 5_9„, d ..,
....._ ScH data 2-4 m.rx^''" ' ! 1 1..,. .
���a�J�rkA� I r
•P. wri ••
viii. Trolley stop r. �•',IFI '1 - , i
Li
-7:1 0 'lir' , ,,. _44 I*, - '
a. $
d
ql
i'.la ._
Ciall:21;-;;-... `,11'-_, :i i w. - t LL---' '-' " .'1"' Ail
ix. Ice cleaning ,',,�' • r
machine at A AlliedSolutions
The Ice at .'ifgcl�e . : r
.k ; r.
Carter - .. _ .Y- ' --,_
Green ' �.'
i 1'.
10 of 12
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
X. Ice machine lb .Elan! -=;i rs ru m J
storage hut
at The Ice in
•
at Carter - ;. ..,� ti ��
Green :. • r
, A AlliedSolutions Ice Illachine
'' 11
4.
xi. Glass cling :f ,
at The Ice
at Carter
Green
`.« . `- ,.
:- ;- :.1., , , :ilk ,,L, i!,.:-,.. . .....ii," w ry_ = 44, .. rz .
.rye
,, Allied 1
Solutions „ii w
xii. Branding on
• The la °' '�°`•"'
Website I? ,-
lit5
and ICE RINK
Ticketing HOURS •
xw Is.n[cxymu 3' f 4- {I
Wed Thin J 9Pm. �'
BpmjF
NW IleIeR - Q ..
Frl F 9 - i!C
$1W 1.1..Won g+, '•ZT
f-
Mo.Jodi
Noon 9Pm. .
Now no,
A AIIIedSolutions
11 of 12
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit A
xiii. Archway at
'.
west end of •,,
ice rink •w1 The Ice \....- r� ......
i1.�I AT CARTER GREEN .?! '
Jan — Feb �`=- "
Allied �.���. �\ �'�� �,a�;
(The Ice at � : ��.�o� .• ..
Carter , ; .. . m
Green final "�i P - z,:
r (i
design to .r" f 1. • ' '- -;
r `
approved , .
by Allied t v n
Solutions i 4 iti
and City of F
Carmel) IA
12 of 12
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Allied
Solutions
Presents
in partnership with The City of Carmel...
AME,
iitr= 1,1
CARMEL
INDIANA
Page 1 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Celebration of arts, recreation and
entertainment in the heart of Carmel
Pro N in
•••
4 *
Meet Me on Main Midtown Events Holidays in Carmel Ice at Carter Green
Monthly May-December November— February Nov— February
• Midtown's Got Talent • Holiday at Carter Green
• Midday at Midtown • Magnificent Monon
• Movies at Midtown • Shop Small Saturday
• Music at Midtown • Holiday Trolley
• New annual event • Holiday in the Arts &
Design District
• Santa Saturdays
Logo and name used in advertising and branding
for these events in print, online and on -site .
Page 2 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
r • i ,
Carmel Arts & I� } . : :,,z.,,,,
� . ._� . -1 ,,
Design District ., �' , -„t,
a,
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Meet Me on Main cam. % � �s x; v
4.
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• Monthly d �
j A^G titi 1:�1..�'� F F 1l
• Second Saturday of each !� 1 �? r - , 1—410
month ;; > { Y ,.
• 5 — 9 p.m. _ �:,
• Approximately 1,500irp -�
attendees ,'� _
�e y i t _,-,.. ...,1 . ) .e,..--di i 1
I ;
• S 1F e -ram 1
Emphasis on gallery visits In - ,_ I __ �?�e8tNe
with artist demonstrations; - i:let OR
live music; make-and-take art
_F '�`
project; special events
throughout the year; prize
giveaways
Page 3 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Meet Me on Main
,,
. _
r•
• On-site signage � RTM^�'.
• f14e'
I}� 1W 1 ; --1 4leetduringevent : r Allied
�,. - �/ji
• Solutions
• Archway panels
• � F "`i. � VIRTUAL EVENT
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EXPERIENCE UVE ENTERTAIaNMQNTiOg LINE
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• THE MAKE &TAKE CORNER
---- �ti ' 7 TS j}� T _ µaren Bell,owner and sounder of The Art lob,ivites you la make o
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q.yl�• ` t - ' •Watch our live segment on Saturdaoy,Jun ng
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,.x _ A �' ~d+r...•. •Three winners will be random) seladed from all
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t +k .y + •,` -' ( -_ F �� I,,���� i Mac more info,Linn 7.571.ART5
_'�� �_ ►SAS ..,-°.. GARMFL «+*•�` CarmelArisAndDesign.com
Page 4 of 22
E DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Hpt+'
i� rCRK ALE
MIS e..
Mi d t o w n Events , a - Auo .1
r*;
Midtown's Got Talent
• Various days September — October owl i
Midday at Midtown
N r� � A
• May — October (Tuesdays/Thursdays)
i
• 11:30 a.m. — 1 p.m. l U. T - ,
• Approximately 200 viewers , if-
'' 4� „—w—I„—i„ Ir'
each showing
I+ ` 1 i i 1 • is — Ivy,-1
, ,_,........7 , fr
Movies at Midtown • y
• May — October (Mondays) 'r A. , M1k 9r . �`- _`
• November & December (Saturdays) :4t_..-.emu . --
• Approximately 100 viewers T* * 1 -
each showing 1` 0 ik ikr _ _+
. /! +■ r
Music at Midtown Ojkll j - _ 1
• Select Fridays, Saturdays & Sundays 1\ 1' n` rig
• 7 - 9 p.m. '�
at
• Weather dependent ,, � M� ^, 114
New Annual Event -- 4 R is .
• Before May or after October �� Miufl kg __--_--:
• Walk/run event to include Monon Greenway — --
• Begin and end at Midtown -- ��
Page 5 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
1 =1 = =1111INWII . Eli Mk---11-Vm
Midtown Plaza Screen :
r 1 1.
Sponsorship recognition on Midtown Plaza CARMEL
p p g � j�l 1�-i1,A��� �� �4 ri
screen for all events sponsored by Allied
a
Solutions. For events held at Midtown '-`11 rzt-
Plaza, these will be shown on the
Midtown Plaza screen directly prior to and
after these events. At least four different videos will be
provided by the sponsor to assure
Samples below: variety throughout the year.
Proud community sponsor and
employer. To find out more, visit Videos will be produced by Allied
AlliedSolutions/Careers.net Solutions. Graphic screens can be
IT W ALL SOON 9E OUR PLE4EURE TO
sHOw You To produced by either Allied Solutions
YOUR SEATS!
To learn more, follow us or the City of Carmel.
[social account] . . .
The Allied Solutions and the City of
Carmel will both approve final
A Allied solutions version of content regardless of
AND n� ..n.on EMPLOY.BPS.oMwIXp which entity produced the content.
Page 6 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Midtown Plaza Umbrella Logo Branding
--FilLr416:`'i RI .C. LE HOUSE , - '. . '
- - 1-r - . • • - .._ - 4ii
', -401011114' / i . - Air • - . 4 6 pi
,N...
u ► x' "�
� � r' rr • ''r s•�� Allied Solutions logo will be
added to city-owned umbrellas
- _
in Midtown.
_ - - - t 4 The size, coloring, placement
o -- -- — f and amount of repetition will be
�� r - jail-- agreed upon between Allied
TM ,> 1 � 44, +`�5- Solutions and the City of Carmel,
t r % , f but logo size is not to exceed 3-
r - `' feet square.
Page 7 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Midtown Plaza Umbrella Logo Branding
Logo style and actual size to be determined, but logo will size is not to exceed 3-feet
square.
A
r _14lr p-- , ----__. * t'-:- --.4 ..
6
. .
ik.; .. . ..(I.:: , ,. 1 ._:,..,,_:......„,
..„, , _,... .. ......„...„4„:„..., . ,_ _,
, ......,,, al
- .. ,-L------k-ii •- .- ._ ji*"4"4.4114;••••-,...1
I - •
:a'`. /
Page 8 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4 Exhibit B
Holidays
i n
,i
, , ,� :. , Carmel'-'.-.-L -4.* _A.010' N ,,, �e.,
, _,_,
____ _
.7.. _
_-
.. -t , ,,, , . vk . , Lii., .r._.
Holiday at Carter Green
' �r _ • Saturday before Thanksgiving
or opening day of the Carmel
Christkindlmarkt, whichever is
first
9 � - 1��' S �,S+ • 3:30 — 6:30 p.m.
+,— --..._...4
4. 10. Annual Tree Lighting
�C xe
3 r ,t' lc Magnificent Monon
ma's A — _ r, '4
Shop Small Saturday
_ / a lb • Saturday after Thanksgiving
7�' IA- x��, Holiday Trolley
l
Holiday in the Arts & Design
District
-• • am
44'•.. .,. t • First Saturday in December
w ,_ ••� • 0 j .NM .. •
r ' a *I?' ''" F ro ali� • 104 ,ii Santa Saturdays
fit
i.
' �" Saturdays in December
, -_, -' i ; Carmel Arts & Design District
, •e _ r,
1 r 1
, I.
.,a i . h Page 9 of 22
ii
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Holiday at Carter Green
J. .
0,:. ,.......
..:
Y '
Al . clibyrt 0,,
, wo
,,
I ied
r
a
:" 4,
cLogo placed on gift bag
given to each child that .
visits with Santa.
. , t
� � � F
Allied Solutions may ihoir
provide promotional item }
to be included inside the
gift bag.
Page 10 of 22
E Dc>cuign Envelope ID:03632FA4-C696-4930-ABA3-E98F1CC99DC4
Magnificent
, 10.
Monon I — —----
. — i ".•
• Saturday before Thanksgiving or 1
opening day of the Carmel ,./ -.). ,-. . ....,_ : . f'...,....r. ....t.f:
4.
Christkindlmarkt, whichever is
1 . 1, , ::-. ,.. . . .•
.. . . •
1 I . .
first 4 .....:
'1-'" 6 ..h. ,' : 1•• •-•
• .. .. ..... • \ '.. •
*-- 1 . 45.i.::- .+•. 1-1-:,.. %.-:-...-No.i.-. •-• -. %.,.: - .,x- ..- 41t.
;11 ... % .5=1-::; 1,.t.'-::- .•.:-*L , . •' ,......--74:-* :kiT•-
'
• Signage at north and south • , c--.:;-. ,0. ... ..".9 ,4- . ..: • • 'It..• ...if '""=';.0. .
s. r
.. .. .
entry point -1- :-. r. .•
,,, i •,..• .... :, .4 A.,--
• ii: ."---"n""11 , i,...iorro•••
• Midpoint archway to include
-
Allied Solutions logo
• Included on social media and
website
.•
• i • . .1.:• .• ,. :, . :i /::.• .•.•\:::% '•.. 1 .': • • : . . , • .
* '
\ ••:i•0 s.. ••-•ylf," . • • . .,
.....'...: ..“*......441*. ..4%. ...... .. . i;:f.:,• "J.4: '' 4)..1•,.. ...i: . • ;*•,:• ..‘t.. .4 ., •W.,,.,
_ in-. te
..„ 011_ 717)—, `)41
opf • • .3..3.433.•.•• ... •• *4.- ....,-• ... .. ..„,. .,,, , . ,
•---_,It :. . --..- '='-Ok:. ` : r' ,."-...'-.7,,":::='`I'";,-44"W '-'?'"f'/A111.-vc'..•• ..'
- -.1-: -.--I.: -...:;,,I.:',-..: _ ... .4-` 1,1 i: --;_.,,,ct..`.,-;-,A 710' '....,-.:r.;-,s•'• .-. '‘•:..,‘• --
" 01 I a —711 .,JJJJJJJ 1.1.01.k,Art,',••%:.^:: ..:7....,
....:A . •- ..,.-..;'.....,Z.-..;-?'.....,•,%•:.....1:'!`;,.;:' ''.;'-',„orrm ,111.1.-74.V; 4-4-''''''.• ''',:.f 4.....--•'. .•..0 • .e' A -,
;It.-'':....'1...'" ;:••A:,:er. :iti::':Irr .ti:'':;''' '.4W:. . ' -, t,i.:,V..., ..•.,,,-Ai...•:: , 1,
h.° .....:......k•Ii...:-..... •.. liv,
IF
in 4,
_ li.......t........../ .
- ,
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.-V.. 1 A..1,..... • 1 4
-.- 1:,.A:..."....4-. 7' •'••• i ,
...,..§-a,
-:::::,.::„.-..::,•t ..,..:..:)..1 ,.,,,,,„.f/.ts.
- -,:.--::-,1-.• .:-;:,...
10* \-..; ....• •
..--*!--:7 i-.7tki,'-z-:.•-• __.-,...
..• • _ ; ---,-,_ *'ir"---.:.,--' - -.-.:* :• -.I.,/
Page 11 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Signage along the Monon Greenway
1 , : dar9r tom.
0 -
AC IN.jt_512 ;Ii.r. .1 ;':' ir'''--
40 1 4 fl .::ii ;, . • . * :
imcjwaz
, CARMEL
INDIANA . • - •� _ 1M 4
Brought to
, 41; Y°°by°ur Allied Solutions
friends at:
The banner installed over the Monon Greenway, south of Elm Street,
as part of the Magnificent Monon lighting display will include the
Allied Solutions logo.
Page 12 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Holiday Trolley
_ . _ _- -.. ' Holiday Trolley
_ 4 Mid-November - December
4 +�,I -, Fridays 5-9 p.m.
- _ , F� , ' Saturdays 2-9 p.m.
z u. s •,v l • Two to three Trolleys
': 4 = • Five Trolley stops
v ,, yc_,'„,f'�ys5-9p.m. rs ,Q +� 1 �` • 5 000 riders plus thousands
, is Saturdays'2 9 p.m. ""' - - ' � /
avy.co : %ri��f Jrullcy,rnm f
a more viewers
827111.: .,_.
w l
1 , 7
.. ; ro ; ti - E -_ s
•
ploy 5'�PP bNr
17_ miTi,
i l s ` � Saturday,Dec.2,9,16&23 r�
1(GRMFL i ■
® r 1 i Iti a 2p.m.-9pm
corm.iHocd Yr n y
r -RIR I, goo II 1,3 w— -- 7 .;,----L. ',..--,ic f„... 0 `,'--- . ''''' k\ P I
Mill
ma
' F daY.S m {�h ,r ! , 9w Jr i
��Z 1! SoTurdu 4.,m Si' r`;. �� "'M T `
a ' -'"' 'tyi, , r, • , 40, i . tip ,..,: pli , 1 I Pli IP c
I _ i .10,_ji . , k . . . A RME Li
1 q` E',i4
Page 13 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
• Saturday before Thanksgiving or opening day of
the Carmel Christkindlmarkt, whichever is first
The Ice at • Approximately 350,000 attendees, including
Carmel Christkindlmarkt during the holiday
Carter Green season
• Public skate
• Private rentals available
f'- tom. .1, r�V.
1 9' jrnimi.
i - "
'— ; r Eger r 1�
t
F mar �i ,'ii m�u iv-_ /.� �E t.
i.
,Fil _ � ti. �' sc r I
,.) - ..�.a c Ili � .;9 h.-.3 r ,.{
, , ,T. 7., 7 : , ______:,,---* ir,,,,,„, Ar_,;4,, , _ 7,:,,,,:,41., :,,,i , ,,,. „I lir3.: :.,,L, 1 ,., .. _i wipo : wri, It , m_t4:1.
01,
I �,"�
i
C - - - - , _
•
Page 14 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
The Ice at Carter Green
Allied Solutions' sponsorship will
include one complimentary
corporate rental on dates 2£, . fl
B B
.2,' it
- �
specified for this activity between ® _ • • ,. .
opening day in November tor'
., 10 4111 - .
closing day in February. Date to W .4. Y
be confirmed by Allied Solutions . . ..-... . g �__
no later than June 1 to secure _ -' 'i4 "ok ..
reservation. 4'
si
Allied Solutions will receive 350t
: , 0, .
IL
free skate passes for employees.
Must sign up for skate sessions
online. Code to be provided.
Page 15 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
— Ice Cleaning
__ it_ ,. 1
MachineBranding
I!,
4_
1
, , _
to ice cleaning
-- W. __ ._ _ - _ machine on both sides
AlliedSolutions lee [Machine .: Logo added to storage hut for
ice cleaning machine
, �.,•F ,7
•
•
A Allied Solutions '
•
{ he Ice •,,. *. ,
r- AlAT CARTER GREEN 1 .- j(. m
•
.-
a.,, : . : : 6 :
t;:k.-7. ..7'''' ,. a. •.::. 0 .%.......0.....o.0.4 6 • m
*:
!!�* of'r �r • ,�1
• r-
•
IIIC: •
44---44.-... ... - . • - - -- - ---' L-c,,,,'''';'-:1,:e'r.:30;t1..!'-tl'''-::::::
•
Page 16 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
. ,
li
lid
Glass ClingLogo 0 •1 a• •O .11: 0, III[. , . a
'. r1 +..n.,� . A
144-1° i,
Allied Solutions logo clings ,- , •i. •
placed intermittently with Vill
= y� - - `
Ice at Carter Green logo F, '.•4 6 � .
clings and greenery on or
a: ro
glasspanels surroundingy. Allied
,:"
,4* '
the ice rink . �
�- ,
�
i
vk
:11
t *
le- Ilk
sik_60.7.46‘ At - . , - 1 I ill ..., . - .
4t, eigok r ‘
1.110.- *, . i /
WIMP. + ...4. x . y • fay L. jile
.,:.
At.• - 1
„III
- $ .... 1 . r
3 `~ I` Allied ;
t ` — ... Solutionsit ;. %
Page 17 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Branding on Website & Ticketing
The Ice.• - ., About v Rates 8 Fees Calendar Events FAQ Getting Here Private Rentals Contact Us BUY TICKETS HERE
-g l.. AT CARTER GREEN -
_ Thank you for visiting The Ice at Carter Green!
...
To ensure the health and safety of our community,the winter season of ice skating at the Ice at Carter Green
has been canceled due to the continued challenges of the COVIO-t9 pandemic.
VISIT us While the ice rink will not be installed for the 2020-202t season,
ICE RINK other winter activities and the possibility o1 seasonal events in early 2021 are still being discussed.
More details to come.
HOURS ..-.
.
NOV 16-DEC 24,2019 - ;- t•,r• y -
Wed-Thur:4-9 p.m. - - �
Fri-Sun:Noon-9 p.m. am- , NM -,.. I I
wieaaa raamera*.Qeaem �! � �
Special Holiday Hours November 27, s. '' • -
December 23&24,2019 - • - - . •
See raatwd,reseeal.e m . ��dar rskateemon _ , , !• a ♦ w
Jan 9-Marl,2020 r -• f : ��. #` +. ! ,t ` 6.vrr y ,'i r— ay-.. q
Thor:4.9 p.m. v, + --- �•IR - rJ (l +t .`�.
Fri-Sun:Noon-9p.m. r - - - _
.01m,swder-Wednesday - �t Y ," _
Special Holiday Hours Z - - 'a. - 1^ ,
Dec 26-Jan 6 r- .1 _ - A a - -
_ • `-:} a ii' . ,�[ '
Jan 20&Feb 17,2020 ' s-c-_.� y •, ti
Noon-7 p.m. �r. + - - .!. yI - i • - �'Ml
w!e+gfrwl#axa4..r:r#M.x�n .. , •`T• v Y It-}.
Jr.j1 Ci
Every Thursday,beginning Jan 9 -a- . - 4` r
No limited sessions.Skate all day(4-9 p.m.) - -< 'l ♦ 3
A Allied Solutions Fri.thruSun.--Click the"Buyickets Here"
link to view session availability.
Page 18 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Archway at West End of Ice Rink
_ . ,„..
,
91): The ICe.. ____ _
.., ----- �'
` ' •AT CARTER GREEN •`
• 1
January — February Allied / ���
Solutions • • • `� �. :RMSC
't' '
RMEL ; •
Final design to include .
Allied Solutions logo • * , i .;, '1 ' I
1 n)e
(Sa
mple rendering only, ""� ' r-s, - -d. ' '�
C' ,Y a_a- ._ i
design) ' '�'` = `.-�' _/ ice
•-..4...... il .......i.- ,....C...*,*, ; ' . ,..- ,,,..- • • . 2.." silo% _ .__ . _ I 4 c °I. .,.
f i „,r-, .,\ .-;:v-N..i-_-:•z.:.•ii, ..;:lif If — -..,t- .1 - Iv --.-..- -- —
. - 0 ' 11 p
$1 ; _
ik. . .
Page 19 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
a ,.j,
�t�c • �` MERRY AND BRIGHT?
iherepal9�''K won havla[wnEai
,„::
A orzenrmsrYn—a i5manle�esartrrrs
����t�� �'i; International
tiko y4t 2020 d i holiday cuisine �_
/ Anen. . I,:
Holidays in Carmel Advertising
- kPPr$achI0 amAP¢YnfIdPI
it Io
.... •
. „ ..
40- •LOOK FOR OUR GIFT P&G�I�Gr .1 ..4IINDP.STATE PARKS r
GIVE TO SHOP THE CITY SIMPLY
RECEIVE 0,EATE HOIIOAY SEASOREO Indiana's Tramseland Lifestyle Magazine
1-141,IDGON .... ..' SIUP THE STRESS
CYartrra LE GIVING SHGPHNG LOCAL wma RISSNC Y
IDEAS FROM TOP —ANOSMALL WRAPS.ELEGANT 4
'E OM-HELP nr-c-rV OASSIC Q
' i . /7/12ffi
I , '" OOD FFESTIVEFrave
FOOD G
MONTHLYDEC `:
, . ., r: .- .
YV m 1 �
�_ ' /
_.s �,My r �;
t
07 .---L.•. \****1/4.........„ -.
Allit
•
(lie: 'M
/ - -'VW/ ' ,---i170 -011
INTRODUCING RMICH EL HolidayAT HOTEL CARMICHAEL w ilibip
,. d Evonts
AaTOR � ,.,carmelmonthlymagazine.com z -' y Idyllic OhioRiverTowns Madison Arts Scene Agritourism
1 Page 20 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
Holidays in Carmel Advertising
LOCAL AND REGIONAL PUBLICATIONS OTHER MEDIA OPPORTUNITIES
TravellN - 4-page pull out and overruns in Holiday issue WTTS— Digital Target Marketing—Jan/Feb 2020
covering months of October, November & December 174,324 ads served; FaceBook/Instagram
Distribution: 12x national average on click through rate
100,000 Hoosiers and Visitors Each Quarter .87% click through and engagement rate
75 Visitor Centers in Indiana
12,000 Hotel Rooms WISH/Indy Style
Holiday package customized each year which typically includes
KIT Magazine - Full page studio or on-location interviews, digital exposure on social and
November& December website, email content and webpage banners
Distribution: 30,000 copies
Billboards
Current in Carmel 14 locations across Indy region
Full page double-sided insert for Holidays in Carmel 9 of these were fixed locations
Distribution: 5 added locations were movable during 4-week run
24,000 Mailed Copies More than 8 million impressions
25,000 Total Households
*Additional reach in Center Grove Icon, Hendricks
County Icon, Southside Times
Carmel Monthly - combination of%2 page and full page with
a full-page double-sided insert; Additional reach outside
Hamilton County More than $60,000 invested
November& December
—focused on Holidays in Carmel annually in Holiday advertising
January & February
—focused on Ice at Carter Green
Page 21 of 22
DocuSign Envelope ID:03B32FA4-C696-4930-ABA3-E98F1CC99DC4
$ 150, 000
EventsAnnual Investment
• Partnership press release issued once agreement is signed
• Celebration to be held in May 2021 at Midtown Plaza
• Onsite signage
• Social media
• Advertising materials
• Media interview opportunities
• Event website(s)
J11
Ligovir
A_ A6
Allied t
CARMEL
Solutions INDIANA
Page 22 of 22