Village of West Clay Sign PackageSection 18. Setts.
All signs located within the District shall comply with the following sign regulations:
18.1. Exempt signs: All signs designated as exempt in Section 25.7.01-3 of the Sign
Ordinance.
18.2. Prohibited signs:
A. Signs on roofs, dormers, and balconies.
B. Billboards.
C. Signs painted or mounted upon the exterior side or rear walls of any principal or
accessory building or structure, except as otherwise permitted hereunder.
D. Signs prohibited by Section 25.7.01-4 of the Sign Ordinance, except as otherwise
permitted hereunder.
18.3. Permitted business signs:
A. Wall -mounted or painted signA provided the following standards are met:
(1)
The sign shall be affixed to the front facade of the building, and shall
project outward from the wall to which it is attached no more than six
inches in the Village Center and 12 inches in the Peripheral Retail Area.
(2)
The area of the signboard shall not exceed 20 percent of the ground floor
building facade area or 45 square feet, whichever is less.
(3)
The maximum permitted height is 15 feet above the front sidewalk
elevation, and shall not extend above the base of the second floor window
sill, parapet, eave, or building facade.
(4)
The height of the lettering, numbers, or graphics shall not exceed 10
inches in the Village Center and +2 28 inches in the Peripheral Retail Area
except with respect to buildings located adjacent to Towne Road in the
Peripheral Retail Area, the height shall not exceed 12 inches on a sign
mounted on or extending from the fapade facing Towne Road.
(5)
Limited to one sign per business establishment on each building facade
fronting a street. In the Peripheral Retail Area, a fapade facing 131a Street
or Towne Road shall be deemed to be fronting such streets
notwithstanding that the front facades face an interior street.
One wall -mounted sign, not exceeding six square feet in area, shall be permitted
on any side or rear entrance open to the public. Such wall signs may only be
lighted during the operating hours of the business.
C. Wall -mounted building directory signs identifying the occupants of a commercial
building, including upper story business uses, provided the following standards
are met:
(1) The sign is located next to the entrance.
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(2) The sign shall project outward from the wall to which it is attached no
more than six inches.
(3) The sign shall not extend above the parapet, eave, or building facade.
(4) The area of the signboard shall not exceed 15 square feet.
(5) The height of the lettering, numbers, or graphics shall not exceed five
inches.
D. Applied letters may substitute for wall -mounted signs, if constructed of painted
wood, painted cast metal, bronze, brass, or black anodized aluminum. Applied
plastic letters shall not be permitted. The height of applied letters shall not exceed
10 inches in the Village Center and 12 inches in the Peripheral Retail Area.
E. ONecting signs; including icon signs, mounted perpendicular to the building
wall, provided the following standards are met:
(1) The signboard shall not exceed an area of ten square feet unless a corner
sign which shall not exceed an area of twelve square feet.
(2) The distance from the ground to the lower edge of the signboard shall be
eight feet or greater.
(3) The height of the top edge of the signboard shall not exceed (i) the height
of the wall from which the sign projects, if attached to a single story
building, (ii) the height of the sill or bottom of any second story window,
if attached to a multi -story building and not a comer sign or (iii) 50
percent of the distance between the building cornice or roof line and the
sill or bottom of any second story window if a comer sign located on a
multi -story building.
(4) The distance from the building wall to the signboard shall not exceed six
inches.
(5) The width of the signboard shall not exceed four feet.
(6) The height of the lettering, numbers, or graphics shall not exceed 10
inches in the Village Center and 4-2 28 inches in the Peripheral Retail Area
except with respect to buildings located adjacent to Towne Road in the
Peripheral Retail Area, the height shall not exceed 12 inches on a sign
mounted on or extending from the facade facing Towne Road.
(7) Limited to one sign for each ground floor business establishment.
Projecting signs are not permitted in conjunction with free-standing or tree
lawn signs.
F. including icon signs, installed on a pole in a tree lawn, provided
the following standards are met:
(1) The sign is located in a tree lawn opposite the entrance to the building.
(2) The signboard shall not exceed an area of six square feet.
(3) The distance from the ground to the lower edge of the signboard shall be
six feet or greater.
(4) The height of the top edge of the signboard shall not exceed the height of
the wall of the building in front of which the sign is located, if located
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opposite a single story building, or the height of the sill or bottom of any
second story window, if located opposite a multi -story building.
(5) The width of the signboard shall not exceed two feet.
(6) The height of the lettering, numbers, or graphics shall not exceed eight
inches.
(7) Limited to one sign for each ground floor business establishment. Tree
lawn signs are not permitted in conjunction with free standing or
projecting signs.
G. minted window or door signs, provided that the following standards are met:
(1) The sign shall not exceed 30 percent of the window or door area except in
the Peripheral Retail Area where the sign shall not exceed 40 percent of
the window or door area.
(2) The sign shall be silk screened or hand painted.
(3) The height of the lettering, numbers, or graphics shall not exceed five
inches in the Village Center and eight inches in the Peripheral Retail Area.
(4) Limited to two window signs and one door sign for each business
establishment.
(5) Painted window or door signs may be in addition to only two of the
following: a wall -mounted sign, a free-standing sign, an applied letter
sign, a projecting sign or a tree lawn sign. A painted window sign at the
second or third floor level of a Commercial Structure may only be
combined with a tree lawn sign.
H. �or ground floor uses only, provided that the following standards
are met:
(1) If acting as the main business sign, it shall not exceed fifteen square feet in
area, and the height of the lettering, numbers, or graphics shall not exceed
10 inches in the Village Center and 42 28 inches in the Peripheral Retail
Area except with respect to buildings located adjacent to Towne Road in
the Peripheral Retail Area, the height shall not exceed 12 inches on a sign
mounted on or extending from the fagade facing Towne Road.
(2) If acting as an auxiliary business sign, it shall be located on the valance
only, shall not exceed five square feet in area, and the height of the
lettering, numbers, or graphics shall not exceed five inches in the Village
Center and eight inches in the Peripheral Retail Area
(3) Limited to two such signs for each ground floor business establishment, on
either awning or valance, but not on both.
(4) If acting as the main business sign, it shall not be in addition to a wall -
mounted sign, an applied letter sign or a projecting sign which is not a
comer sign.
I. %rovided that the following standards are met:
(1) The building, where the business to which the sign refers is located, shall
be set back a minimum of five feet from the frontage line.
(2) The area of the signboard shall not exceed 45 square feet.
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(3) The height of the lettering, numbers, or graphics shall not exceed 10
inches in the Village Center and 42 28 inches in the Peripheral Retail Area
except with respect to buildings located adjacent to Towne Road in the
Peripheral Retail Area, the height shall not exceed 12 inches on a sign
mounted on or extending from the facade facing Towne Road.
(4) The height of the top of the signboard, or of any posts, brackets, or other
supporting elements shall not exceed six feet from the ground.
(5) If located in the Village Center, the signboard shall be constructed of
wood, with wood or cast iron brackets.
(6) The signboard shall be architecturally compatible with the style,
composition, materials, colors, and details of the building.
(7) The sign shall be located within 10 feet of the main entrance to the
business except that in the Peripheral Retail Area, the sign may be located
within ten (10) feet of the access drive serving the lot on which the
business is located. In no event may the location of the sign interfere with
pedestrian or vehicular circulation.
(8) Limited to one sign per building. In the Village Center, a free-standing
sign shall not be in addition to wall -mounted, applied letters, tree lawn or
projecting signs. In the Peripheral Retail Area, a free-standing sign shall
not be in addition to a tree lawn or projecting sign, but may be in addition
to a wall mounted or applied lettering sign.
Business establishments located in comer buildings are permitted signs for each
street frontage as if each frontage were a separate business establishment except
that if a corner sign is used, no free standing, tree lawn or additional projecting
signs are permitted on either frontage.
Businesses with service entrances may identify these with one sign not exceeding
two square feet.
One directional sign, facing a rear parking lot, is permitted. This sign may be
either wall -mounted or free standing on the rear facade, but shall be limited to
three square feet in area.
In addition to other signage, restaurants and cafes shall be permitted the
following, limited to one sign per business establishment:
(1) A wall -mounted display featuring the actual menu as used at the dining
table, to be contained within a shallow wood or metal case, and clearly
visible through a glass front. The display case shall be attached to the
building wall, next to the main entrance, at a height of approximately five
feet, shall not exceed a total area of two square feet, and may be lighted.
(2) A sandwich board sign, as follows:
(a) The area of the signboard, single -sided, shall not exceed five
square feet.
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a(b) The signboard shall be constructed of wood, chalkboard, and/or
a finished metal.
(c) Letters can be painted or handwritten.
(d) The sign shall be located within four feet of the main entrance to
the business and its location shall not interfere with pedestrian or
vehicular circulation.
(e) The sign shall be removed at the end of the business day.
(3) In the Peripheral Retail Area only, a menu sign with a maximum sign area
of 16 square feet and a maximum height of six feet for a ground sign.
N. A home -based office is permitted one sign provided it complies with the
requirements of Section 6.2(F).
D O. If historically appropriate to the type of business conducted or the architectural
style of the building in which the business is located, a retail business may display
in windows fronting a street an illuminated window sign in addition to other
permitted signs provided the sign area of each sign does not exceed 10 square feet
in the Village Center and 20 square feet in the Peripheral Retail Area. Neon signs
a are permitted as an illuminated window sign.
18.4. Permitted Other Signs:
(� A. Signs permitted under Sections 25.7.02-3. 25.7.02-5, 25.7.02-6, 25.7.03-4,
4J 25.7.03-5, 25.7.03-6 and 25.7.04 of the Sign Ordinance.
a B. One identification sign at each entrance to (i) the District, (ii) a designated
neighborhood within the District, (iii) an attached or vertical dwelling project
containing more than six units in not less than two buildings, (iv) an apartment
U house, and (v) the Peripheral Retail Area, provided the following standards are
met:
(1) The design of the sign for any attached or vertical dwelling project or
apartment house shall be consistent with the architectural style of the
project or apartment house to which it relates.
(2) The maximum sign area shall not exceed 60 square feet.
n (3) The area surrounding the sign shall be appropriately landscaped in
u accordance with the requirements of -Section 19.
rl (4) The sign may be illuminated.
u (5) Matching signs which border either side of one entrance shall be treated as
aone sign, but both sign faces shall be used to calculate the total sign area.
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(6) The identification signs for the Peripheral Retail Area may contain the
names of occupants of buildings located in the Peripheral Retail Area
provided that, unless otherwise approved by the Commission: (i) the names
of the occupants are all in the same size letters and font, (ii) the letter size
does not exceed 12 inches and (iii) and the height of the sign does not
exceed six (6) feet.
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(7) An identification sign may be installed at only one of the two entrances to
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the Peripheral Retail Area from 131st Street.
C. Traffic directional signs.
D. One development sign at each entrance to the District and each designated
neighborhood thereof, provided the following standards are met:
fl) The maximum sign area shall be 64 square feet.
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(2) The maximum height of each sign shall be eight feet.
a(3)
The sign may not be illuminated.
(4) The sign shall be removed when 90 percent of the lots in the area to which
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the sign relates have been sold.
E. One construction sign for each street frontage of a lot upon which construction
(other than construction of a detached dwelling) is in progress, provided the
Dfollowing
standards are met:
(1) The maximum sign area shall be 32 square feet.
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(2) The maximum height of each sign shall be eight feet.
Q(3)
The sign may not be illuminated.
(4) The sign shall be removed within seven days after the beginning of the
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intended use of the building.
(5) Sign copy shall be limited to identification of the building, architects,
engineers, contractors and other persons involved with the construction,
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but shall not include any advertising or product other than a rendering of
the building being constructed.
F. Signs depicting
the site plan of the District assuming completion of development
in accordance with the Development Plan and indicating the Iocation within the
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District of the person viewing the sign, provided the following standards are met:
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U(1)
The maximum sign area shall be 30 square feet.
(2)
The maximum height shall be eight feet.
(3)
Site plan signage within the Primary Area and in open and recreational
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space may be illuminated; elsewhere in the District, illumination is not
permitted.
(4)
Site plan signage shall be removed from the Secondary Area when 90
percent of the lots have been sold.
G. Signs containing a rendering of one or more buildings expected to be constructed
on the lot, provided the following standards are met:
(1)
The maximum sign area shall be 32 square feet.
(2)
The maximum height of each sign shall be eight feet.
(3)
The sign may be illuminated.
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(4)
One sign will be permitted for each street frontage of the lot upon which
construction of the depicted building is contemplated.
(5)
Unless otherwise agreed by the Commission, the sign shall be removed
not later than 36 months following installation thereof unless construction
of the building has commenced prior to that date and, if construction
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commences, the sign shall be removed within seven days after the
beginning of the intended use of the building.
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(6)
Sign copy shall be limited to a rendering of the proposed building and
information relating to the intended construction, availability and use
thereof.
following
H. Real
estate sales and leasing signs, provided the standards are met:
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(1)
The maximum sign area shall be 20 square feet.
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(2)
The maximum height of the sign shall be eight feet. .
U(3)
Limited to one sign for each street frontage of the lot, with no more than
two sign faces per sign.
a(4)
The sign may not be illuminated.
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(5) Sign copy shall be limited to announcement of the sale, rental or lease of
D the premises and shall contain no advertising or promotional material
other than to indicate the party listing the property for sale or lease.
U (6) Signs for detached dwellings and commercial structures shall be removed
within seven days after the date the unit is leased, sold or occupied.
j 1 (7) With respect to attached dwellings and apartment houses, when 80% of
u the dwellings are leased, sold or occupied, real estate signs are limited to a
ground sign, a wall sign or a window sign of six square feet or less.
V I. One (1) general identification sign for the Peripheral Retail Area, provided the
following standards are met:
(1) The maximum sign area shall not exceed 75 square feet.
(2) The design of the sign shall be compatible with identification signage
elsewhere in the District.
(3) The area surrounding the sign shall be appropriately landscaped in
accordance with the requirements of Section 19.
(4) The sign shall contain only the words, "WestClay Up Town."
(5) The sign shall be located at the southwest corner of 13181 and Towne
Road.
(6) The sign may be illuminated at night.
J. Signs approved by the Commission are permitted in the District in addition to the
signs specifically authorized in this Ordinance.
18.5. Design Standards for Signs:
A. Signs affixed to the exterior of a building shall be architecturally compatible with
the style, composition, materials, colors, and details of the building, as well as
with other signs used on the building.
UB. Sign colors should be compatible with the colors of the building facade.
C. Signs shall not interfere with vision clearance and shall comply with the
requirements of Section 10.10.
D. Backlighting of signs is permitted only in the Peripheral Retail Area.
18.6. Premises Identification:
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A. The assigned premises identification of a building shall be displayed in such a
manner so that the numerals can readily be seen from the street. Identification
shall be displayed on the building, on or near the main entrance door, or displayed
on a mailbox near the street in such a manner as they identify its corresponding
building.
B. Any dwelling or commercial building that abuts an alley or secondary access that
could be used by motor vehicles must not only display the premises identification
on the front, but shall also display its premises identification visible from the
alternate access to the property.
C. When numerals representing premises identification are removed or become
illegible, such numerals shall be renewed or replaced by the owner or occupant of
the building.
18.7. Sign maintenance: All signs and sign structures shall be kept and maintained in good
repair and in a safe condition.
18.8. Permit Procedures: Division VI of the Sign Ordinance shall apply to signs in the District.
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