HomeMy WebLinkAboutExplanation of DSV Request EXHIBIT B
EXPLANATION OF REQUESTED
DEVELOPMENTAL STANDARDS SIGN VARIANCE
The applicant, The Linder Company, plans to redevelop the real estate previously known
as Keystone Square Mall and Shopping Center and recently renamed Merchants' Square
(hereafter "Merchants' Square").
In furtherance of the planned redevelopment of Merchants' Square, The Linder Company
desires to replace the existing off premises Center Identification Ground Sign which presently
serves the site. Attached hereto as Exhibit "E" is an aerial photograph of Merchants' Square and
attached hereto and marked as Exhibit "F" is a site plan. The new off premises Center
Identification Ground Sign is to be located near the intersection of 116th Street and State Road
431 and is indicated on the site plan as "pylon sign and moving reader board".
Per the terms of§25.7.01-2 of the Carmel Clay Township Sign Ordinance (hereafter "Sign
Ordinance"), Merchants' Square is defined as a Multi-Tenant Building Complex. As such, per
the terms of §25.7.02-11, Merchants' Square may utilize an off premises Center Identification
Ground Sign according to the terms and conditions of the Sign Ordinance's Sign Chart.
However, due to the expansive nature of the proposed redevelopment of Merchants'
Square and the importance of properly and adequately identifying the primary tenants of
Merchants' Square, the Linder Company is seeking a variance from the applicable provisions of
§25.7.02-11 and the Sign Chart. Attached hereto as Exhibit "G" is the Linder Company's
proposed off premises Center Identification Ground Sign. The proposed off premises Center
Identification Ground Sign will be landscaped, internally illuminated, and will contain a logo,
interchangeable copy and a reader board.