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HomeMy WebLinkAboutHotel Brochure @ Hilton Garden Inn" @ Hilton Garden Inn@ @ HUton @ Hilton Garden 1mi' CF? DOUBLETREE. HOTELS'SU (TIS' RESORTS' CLUBS OJ EMJJA~5Y ~tJITE~ Q QTE k.5'" . .. fig,. HOMEWOOD SlJlTES lll1\ml it RED LION HOTELS & INNS' .' JUST WHAT YOU NEED Research shows to day's business travelers and weekend vacationers want value, which is why mid-priced hotels offer one of the most promising hospitality industry investment opportunities today. Hilton has virtually redefined this segment of the market with a product that offers first-class accommodations at an affordable price-and a brand name that's unsurpassed in the hotel industry. With its highly functional Pavilion and spacious, efficient in-room work areas, Hilton Garden Inn offers guests just what they need. I: l; ,I , I' ~I. a, ~ Designed for commercial, airport and resort markets, Hilton Garden Inn hotels feature moderate room rates, but the quality service, desirable amenities and gracious hospitality are worthy of the name Hilton. No other company combines the marketing programs and customer delivery systems that have made Hilton the most well known brand in hospitality today. PERFORMANCE COUNTS Hilton Hotels Corporation is one of the world's most recognized hotel companies with an astonishing range of brands in its portfolio. The accomplishments of the company are reflected across-the-board in all of its brands, including Hilton Garden Inn. As a franchise developer with Hilton, you'll find exactly what you're looking for with a Hilton Garden Inn hotel: lower construction costs, operational efficiencies, brand strength, and best of all, customer delivery systems. EFFICIENT OPERATIONS-TIfE KEY TO ;\1 I D - P R ICE D sue C E S S Hilton has repackaged many of the services and amenities of its full-service hotels into a stylish and functional structure known as the "Pavilion". With its landmark roofline and expansive walls of glass, the Pavilion reflects the unique character and overall positioning of Hilton Garden Inn hotels in the marketplace. 2 As soon as they step inside the Pavilion guests enjoy a surprising sense of arrival, whether they're getting down to business or getting away from it all. First they'll take in the vaulted ceiling that soars nearly thirty feet high with its signature cupola and chandelier. Their eye will then be immediately drawn to the warmth of the fireplace, which invites guests into the casual lounge area to relax after a hectic day. The sawtooth layout of the glass walls creates a number of corner seating areas conducive to private convers'ation. The tasteful decor of the interior is tailored to reflect the ambiance of the region, as are the pool and garden patio areas, which can be accessed directly from the Pavilion. These patios extend the capacity and visual appeal of the Pavilion itself, without over-extending the construction budget. The registration desk lies just beyond the lounge area where the welcoming smiles of the team reflect the finest tradition of Hilton hospitality. The front desk is the computerized nerve center of the hotel. Hilton's advanced property management, reservations, sales, and fire and life safety systems can all be found at Hilton Garden The Pavilion is a comfortable and efficient area, suitable for business or pleasure. Every Hilton Garden Inn hotel offers a freshly prepared breakfast in a comfortable, casual setting. Inn hotels. Our team members can pull up the guest's reservation, verify the guest's credit card and Hilton HHonors membership, and issue an electronic key in as little as thirty seconds. The efficiency of Hilton's computer system provides our staff with the extra time to personally greet our guests and make them feel especially welcome. Every square inch of the Pavilion has been designed for cost-effective operations. For example, the Pavilion includes its own quick-stop market called the Pavilion Pantry~ It's stocked with sundries and snacks that meet the needs, and tastes, of to day's business and leisure travelers. The Pavilion Pantry includes an assortment of meals and beverages bound for the microwave, refrigerator and coffeemaker in each guestroom. A freshly prepared breakfast is offered daily in the Great American Grill@ restaurant, and in most locations, lunch and dinner are also available. The efficient kitchen turns out a surprising array of entrees and side dishes, which are presented either in an attractive buffet line or served tableside off the menu. The kitchen also offers another special touch of home. The oven will operate throughout the day, baking cinnamon rolls in the morning;cookies in the afternoon, or perhaps pizza in the evening, sending tempting aromas across the dining room. Guests will appreciate the restaurant's high ceiling, soft lighting and tasteful decor. It's a combination that's just right for business and perfect for a casual dinner. Also included in the Pavilion is a small bar area where guests can relax with a beverage during the afternoon and evening hours. Hilton Garden Inn hotels feature an efficient business center, providing a productive office away from home for business travelers. Nearby meeting rooms are dedicated from space in the main building according to the demand in your market. An attractive exercise facility, consisting of top-of-the-line equipment and a whirlpool spa, is oriented to overlook the pool, which can also be configured as an indoor facility according to the local climate. And in every region the hotel contains a garden patio area that can be 4 used for outdoor functions, and is surrounded by lush indigenous landscaping worthy of the name Hilton Garden Inn. With its landmark architecture and engaging evening glow, the Pavilion is carefully designed to be visible from surrounding roadways. The efficient concentration of services in the Pavilion is enhanced by Hilton's innovative cross-functional training system. Because Hilton Garden Inn team members can handle a variety of different positions within the hotel, your hotel's staffing is positioned for maximum efficiency with no decrease in service. This combination of service, style and market positioning is designed to turn passers-by into prospects who will join the ranks of millions of loyal Hilton guests for years to come. DESICN THE HILTON CARDEN INN T H :\ T . SRI G H T F 0 H YO lJ While the Pavilion is the distinctive mark of every Hilton Garden Inn hotel, the hotel itself may take on various configurations depending on the needs of your particular location. Typically ranging from 90 to 250 rooms, a Hilton Garden Inn hotel can be adapted to fit a wide range of lot sizes (some as little as two acres), zoning requirements and-most importantly-market demand. Hilton's Efficient Designs Cut Costs, But Never Quality A mid-priced hotel product"doesn't have to mean mediocre design and construction techniques. The building options for Hilton Garden Inn hotels can be easily modified, thus designed to minimize your architectural fees. Effective space allocation is designed to reduce The Pa'l,ilion draws guests to your hotel - and helps them remember Hilton Garden Inn whenever they're in your area. 5 With pool and fitness facilities, Hilton Garden Inn appeals to guests seeking the perfect after-work haven or weekend getaway. total construction costs while keeping guestrooms comfortable and appealing. And the design of the Pavilion results in further efficiencies while providing a strong physical identity for your hotel. As a result you'll invest less capital overall and can begin operations much more quickly than you would with a traditional full-service hotel. Hilton Garden Inn hotels have opened in as little as seven and a half months from ground-breaking. THE SERVICES AND FACILITIES THAT BRING GUESTS InCK Getting more for your travel dollar than you thought possible-that's the essence of value, and that's what attracts travelers to Hilton Garden Inn hotels. Unlike most mid-priced hotels, Hilton Garden Inn hotels offer a well-appointed, relaxing and superior quality hotel experience. Business travelers, for example, will find it much easier to work in their room because it's been designed specifically with their needs in mind. By standardizing the rooms, Hilton has greatly reduced construction expenses, and costs for fixtures, furnishings and equipment. The guestrooms have been thoughtfully designed and tastefully decorated. The efficient bath area fits within the Hilton standard for its first-class hotels, and the rest of the accommodations are among the most comfortable and technically advanced in the Hilton system. Rooms are furnished as either a king or a double/double. The nightstand, armoire and Hospitality Center provide a warm distinctive residential feel, while the large matching work desk adds a welcome element of business functionality. The desk features a built-in computer tray, an adjustable desk lamp, and an upholstered chair, ergonomically designed for office work. Each room contains two phones with two lines, data ports and voice mail. Surge suppressant electrical outlets and phone jacks are placed at desk level for the convenience of the 21st century business traveler. Perhaps the most welcome feature of all is the high speed Internet access built in to the guestrooms of select Hilton Garden Inn hotels. And whether on the road for business or pleasure, everyone will appreciate the in-room extras, like an iron, ironing board, hair dryer, microwave oven, coffee maker, refrigerator, cable television and pay-per-view movies, that can turn their accommodations into a home-away-from-home. We have created relationships with associates and suppliers to make available advanced hotel equipment designed to help improve quality and reduce costs. From HVAC and FF&E to sophisticated fire and life safety systems, we are working to deliver unparalleled quality in the upper-tier, mid-priced market at a lower turnkey cost. While many mid-priced hotels provide limited services, Hilton Garden Inn hotels will be remembered by guests for what they do offer, rather than for what they don't. In addition to the overwhelming array of services available in the Pavilion, Hilton Garden Inn hotels also offer self-service laundry and convenient self-parking. What makes all these amenities possible at such reasonable room rates? It's simple: Hilton has designed a hotel product that maximizes design, construction and labor efficiency, so you can spend your dollars where they'll be most appreciated. The guest. THE SUPPORT OF A POWERHOUSE BEHIND YOll For more than 80 years, the name "Hilton" has been synonymous with quality, comfort and value - and the upscale mid-priced Hilton Garden Inn brand benefits from this invaluable association. But what's behind a name? When you franchise with Hilton, you're joining forces with an industry giant-one whose team of experts are available to assist you with the development of your Hilton Garden Inn hotel, from site analysis to team member training and beyond. Franchisee Relations We are committed to delivering outstanding service to our franchisees and to helping them maximize the value of the system. Our friendly corporate staff, extensive franchising and hotel management expertise, and competitive Guests remember conveniences - like the in-room Hospitality Center with microwave oven, mini-refrigerator and coffee maker. 7 The design of the hotel fees further set us apart from the competition. Keeping the lines of communication open is as important for us as it is for you. That's why we hold regular Advisory Council meetings with leaders from representative hotels. We also hold periodic conferences for owners and general managers. We encourage our franchisees to communicate openly and regularly. We will seriously consider every suggestion that benefits the brands. We remain committed to approaching our franchisee relationships with an open mind and a desire to do what is best for the long-term interest of the entire Hilton Hotels Corporation franchise system. Design and Construction Our development assistance may include helping you identify and select a site, offering design consulting, putting you in touch with architects and contractors, and addressing your construction progress. But perhaps and landscaping can be tailored to reflect the ambience of the region. I 8 the most exciting tool is www.hiltonfranchise.com. the hotel industry's first Web site dedicated solely to franchise development. In addition to specific information about the Hilton Garden Inn brand, the site allows visitors to learn more about the company and its business philosophies, as well as obtain the current license application. The site provides interactive computer-assisted drawings (CAD) that allow potential and existing franchisees to view Hilton Garden Inn property designs in a three-dimensional format. We believe this is a pioneering effort that puts a tremendous amount of valuable information in our franchisees' hands at the click of a mouse, and that this site will help developers determine more quickly the opportunities for developing a Hilton Garden Inn hotel, and obtain information more efficiently. This careful, comprehensive assistance contributes to our reputation for quality. Brand Performance Our Brand Performance team is a unique consultative field team focused on brand performance. Their primary goal is to help your hotel achieve optimum performance through activities such as sales training, revenue maximization, inventory management, and product and service evaluations. They review key business statistics regarding your hotel with you and your hotel managers, offer advice on front desk systems, suggest training solutions, and offer suggestions about issues impacting your hotel. They work to ensure Hilton quality standards are being met, help develop action plans using the Continuous Improvement Process, prepare for quality assurance evaluations, discuss marketing and sales progress, motivate sales staff and provide status reports. Quality Assurance Every Hilton Garden Inn hotel is required to meet our high standards for quality and service, as outlined in our comprehensive standards manuals. Our quality assurance specialists inspect our hotels, evaluating not only from a hotel expert's view, but also from a guest's perspective. These site .c-~ ,A. . - \;I:~'':..--- "..'S; 1?I'.,..,.,.1."., ;;.~:^. ":- iV.) ~~-~ ," ..... . . ,.,"0....""",.. ~... ,."," .~, . ,/~!~ ..~ ."..~ Hilton Garden Inn provides the pe1ect setting for a small business meeting. .---- 9 visits serve as an early warning system, revealing issues that could afIect a guest's perception of your hotel. Business Reports We also offer support to help improve the way you manage your business. Available electronically, our monthly reports help you recognize trends to assist you in evaluating how well you stack up to the competition. Our revenue maximization reports contain historical data, trends and booking patterns of your hotel to help optimize your revenue potential. With feedback on yield, average daily rate, occupancy and other vital information for your hotel, we may help you anticipate problems, take advantage of opportunities, and develop proactive marketing and sales strategies to optimize value. Training Prior to the hotel opening we provide comprehensive training for owners and general managers to familiarize them with our vision. We stress the importance of direct sales to your hotel's performance, and help establish the skills and knowledge needed to lead your team to success. We also offer workshops, interactive CD-ROMs and videos on topics such as sales, supervisory skills, and product quality programs. Reservations Hilton Reservations Worldwide (l-800-HILTONS), our toll-free service available on a 24-hour, 7-day basis, has always been a convenient way for our guests to reserve rooms with us. More recently, the Internet has become an increasingly useful method for guests to book rooms as well as gather information about our hotels. We offer this service on our consumer Web site, www.hiltongardeninn.com. Cross-Selling Our link with our sister brands under the Hilton umbrella allows us the opportunity to keep guests "in the family'? When a guest calls for reservations at a Hilton Garden Inn hotel that is unavailable, our reservations stafI is trained to offer accommodations at other hotels that may be available in the Hilton family of brands in the same area. And, conversely, Hilton Garden Inn may be recommended when guests are not able to make reservations at other hotel brands in the Hilton family. 10 Hilton HHonors Hilton HHonors is our award-winning guest reward program. Offering a combination of both recognition and rewards, HHonors has become a primary factor in members' loyalty to the Hilton family of hotels. HHonors is the only hotel guest reward program that gives its members both hotel points and airline miles for the same stay-what HHonors calls Double Dipping@. In addition, HHonors offers more travel partners than any other hotel guest reward program. HHonors hotels have access to a broad universe of travelers through the HHonors customer database as well as the databases of HHonors travel partners. National Marketing and Sales We reach guests in a variety of ways. These include national brand advertising for Hilton Garden Inn in high-profile media. We also focus on public relations, consumer direct mail and sales promotions, and intermediary marketing programs. We can book meetings and group events through Hilton Direct~ a site search service tied into other brands in the Hilton family. And, our system directories are one of our franchise owners' most valued means of reaching our customers. Local Marketing Programs and Materials Besides these vital services, we also offer local marketing programs and materials to complement your efforts, such as: . Access to a complete array of collateral brochures, rack cards, camera-ready advertising slicks and other materials that we've already prepared to help save you time and money . Discounted rates on OAG, HTI, Yellow Pages and AAA reference media advertising . Discounted rates on electronic media and GDS advertising . On-line access to customer information from our in-house reservations database to aid your hotel's marketing efforts @ Hilton HHonors'" .... Po~ts&Mnes. We do whatever we can to help make doing business with us a rewarding experience. . Regional co-operative advertising programs designed to help leverage your property's advertising dollars In short, our large variety of local marketing resources are designed to help push your marketing efforts to peak performance levels. THE BOT T 0;\1 L I N F: Hilton Garden Inn represents an upper-tier, mid-priced hotel opportunity for investors. This market is a fast growing market in the lodging industry, and the outlook for the future is promising for both business and leisure travel. With over 200 hotels either open or under contract within five years of our initial launch, Hilton Garden Inn is recognized as one of the fastest-growing, mid-priced lodging products in America today, and we are positioned for aggressive growth in the new millennium. We are committed to Hilton Garden Inn. All of our efforts are geared toward driving loyalty for this product. The overwhelming response to Hilton Garden Inn is based upon several key factors: . The strength of the Hilton brand and the full power of Hilton's customer delivery systems . A well-designed, cost-effective product, which we believe is the best in the upscale mid-priced segment . A strong development, technical, operations and marketing support team . And, most important, dedicated franchisees with a strong quality orientation It is our belief that Hilton Garden Inn is the right product that will stand apart from the competition; a hotel concept that will make you proud to be a part of the Hilton family. Join us today! For more information on franchising opportunities with Hilton Garden Inn, call 1-800-286-0645 or log-on to www.hiltonfranchise.com. 12