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CHRYSLER. PLYMOUTH .JEEP
It's better, We'll prove it.
5102 N. KEYSTONE AVENUE
INDIANAPOLIS, IN 46205
(317) 253-1221
(317) 259-8814 FAX
www.obrienauto.coffi
FIVE STAR
00000
Carmel Plan Commission
Oct. 2, 2002
Re: Signage
Ladies and Gentlemen,
Between the time our signage was approved and today, Chrysler Corporation has decided
to modify a portion of their corporate identification: specifically the "Chrysler" sign.
While the previous sign simply consisted of "Chrysler," the new sign incorporates the
same "Chrysler" (in a different font) and the additional element of the corporate wings.
While this is one sign, due to the addition of the wings, the scripted "Chrysler" has been
significantly reduced in size, hence reduced legibility.
The showroom portion of our building is I 00 feet wide and is over 200 feet north of 96th
street.
As illustrated on the attachments, we would like to increase the size of the Chrysler sign
and the Jeep sign (for symmetry) from the approved 24" in height to 36"in height, and
increase the length proportionately.
As a sidebar, the "Chrysler" script in the new size is approximately one foot in height,
while the approved original was two feet in height.
Thank you for your consideration.
Thomas F. O'Brien
Vice President
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8920 CORPORATION DR.
INDIANAPOLIS, IN 46256
OFFICE
317.842.8664
FAX
317.842.3015
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IT IS Nor ro BE REPRODUCED, COPIED, OR EXHIBITED IN ANY FASHION
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. CHANGES INDICATED
SUBMIT REVISED DRAWING
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SIGN
CRAFT
INDUSTRIES
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8920 CORPORA TION DR.
INDIANAPOLIS, IN 46256
OFFICE
317.842.8664
FAX
317.842.3015
JULY 1. 2002
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Smc~'lcker@buysigl'crafi. com
NOTE, THIS DRAWING WAS CREATED BY SIGN CRAFT INC. FOR YOUR APPROVAL
IT IS NOT TO BE REPRODUCED, COPIED, OR EXHIBITED IN ANY FASHION
. CHANGES INDICATED
SUBMIT REVISED DRAWING