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HomeMy WebLinkAboutSign Criteria Retail Tenant Old Town Carmel . - ..,:; OLD TOWN CARMBL Retail Tenant Signage Criteria Carmel. IN Preparad by RLR Associates. Inc. Prepared for AMLI Residential ..i TABLE of CONTENTS Introduction Carmel History. Concept. . . . . . . . . . . . . . . . 1 .......2 Signage Criteria & Definitions General Requirements. . . . 3 Submittals & Approvals. . . . . . . . . . . . 3 Primary Business Signs . . . . . . . . . . . . . . . . . . . 4 Secondary Business Signs. . . . . . . . . . . . . . . . . 5 Awnings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Window Advertising....... ... . . . .... . ....7 Street Address. . . 8 OI.D TOWN CARMEl. Retail Tenant Signage Criteria Sign Placement Drewings Storefront Legend. . . . . . 10 Storefront A East. . . . 11 Storefront A. . . . . . .. . . . . . . . . 12 Storefronts B & C. ............ .13 Storefronts 0 & E. . . . . . . . . . . . . . 14 Storefront G..... 15 Storefronts H & I . . . . . . . . . . . . . , , . . . . 16 Storefronts J & K, , . . . . . . . . . . . . . . . , , , . . . . 17 Storefront L . . . , , . , . . . . . . . . . . . . . . , , . 16 Storefront L West. . . . . . . . . . . . . . . . . . . . . , . 19 ; CARMEL HISTORY _....~~ ... 'a'.~ . . , ::--!'-Ol ~_. .- i ,_ l. II.. "It ""'. ~C'.: ~ :i1.i.: .\ ....,t. .'. ": S" _ . . . .,'J - :; ~.' '~"')"":;"1.~ . :; ::,~,t'- -. !,lNt-l>' . _ . ,. ~-- . -=-., .._~.""--,~ 01.0 TOWN CAnMEI. Retail Tenant Signage Criteria 1 The professional business person has always been the driving force behind Carmel. Indiane. The first permanent residence was a tepee home set up by a Frenchman named John Brewitt. Fur-trading with the Native Americans was Mr. Brewitt's business. So successful was the frenchman, that the area's name was changed from 'Tedpole's Glory' to "Brewittsville. " During the early days, Ouakers made up the majority of the population in Hamilton County, Their unyield- ing work ethic reshaped the land, and encouraged more settlers to arrive. In 1874, the town of Carmel was incorporated and a Town Board was elected. Carmel, to say the least. was a prosperous area. By the beginning of the 20th century, a large influx of Methodists changed the dynamic of the town. The farming community shifted to a thriving business center, supported by the first bank opening in 1901. Carmel's growth and prosperity was so dynamic that outsiders dubbed it the 'Golden Ghetto." The name was not extremely popular with the locals. Throughout Carmel's history, the city has been blessed with a potent economy, supported by lhe hard working citizens. Although Indianapolis has grown into its borders, Carmel has maintained an independent identity, evident in its people, architec- ture and atmosphere. CONCEpT 01.0 TOWN CARMEL Retail Tenant Signage Criteria 2 In Central Indiana. Carmel has taken the lead in urban development and refurbishing. The current jewel of this progress is the area surrounding Carmel Orive and Range line Road. With AMLI's development of Old Town Carmel. the new image of the city will now extend several blocks to the north. AMLI's new construction fits well with tha avolving aesthetic of Carmel. The architecture has its roots in the early 20th century, but with a distinctive new millannium finish. It is with this precedenca in mind that these Signage Criteria have been developed. Signage on the AMLI buildings in Old Town Carmel will have a distinctive flavor. A traditional, hand-crafted approach combined with modern styles and finishes will lit comfortably on Main Street. A traditional typeface combined with a precision-cut modern metal, or a trendy logotype con- structed from traditional mosaic tile would be the finishing touches on the exterior of these brick build- ings. More than anything, these signs will be architec. turally appropriate and visually engaging while performing their primary function - attracting con. sumers to Old Town Carmel. OLD TOWN c'ARMEL Retail Tenant Signage Criteria 3 gENERAL REQUIREMENTS This document concerns all signage and awning ele- ments for the business tenants of 11' West Main Street. These elements include all exterior signage and awning, and any signage within two (2) feet of the front display windows and doors. General Requirements All signs shall adhere to these sign criteria. Each tenant may identify his premise by means of signs designed, fabricated, installed and maintained at the tenant's expense. Any and all electrical equipment. connections, attachment devices required for signing shall be con. cealed from public view. Permanent or periodic advertisements, notices or decals of any kind may nol be exhibited, painled or affixed on any part of any storefront. including glass and doors, unless specifically approved by the landlord. Interior Window Product Display should be handled tastefully, and adhere to the aesthetic of the archi. tecture and signage criteria. Specific sign attachments. connections and mount- ings must be approved by landlord. Submillals & Approvals landlord will review for approval all proposals for the display of signs as required by the lease. Submit three (31 copies of drawings for approval of each proposed sign. Drawings must be detailed scalable color drawings on white paper. All specifi- calions regarding dimension. construction, materials, finishes, placement and method of attachment must he included. Submit the name and contact information of qualified sign fabricatorlsl and installer(s) for approval. landlord must approve all sign contractors working in and on the building. Once approved by Landlord, all signs must have a permit on file according to Zoning Ordinance regula. tions. Contact the City of Carmel for regulations. m - 'i~ _ (1 Face-Mounted Sign m fig. 4.2 Projectmg Sign pRIMARY BUSINBSS SIgN Each tenant may have only one 111 Primary Business Sign, except for corner tenants. Corner Tenants may have two (2) Primery Business signs, one (11 on each face of the building. In the event of a tenant leasing adjoining spaces, the lenant's signable area lor a Primary Business Sign is limited to one 11) storefront, unless otherwise approved by the landlord. Message The message of any sign should be kept simple. Only a tenant's trade name and estlblished typographic letterforms may be used as an exterior storefront sign. The display of brand names on the exterior is not allowed unless the brand name is also the trade name Placement The placement of a Primary Business Sign is dependent upon the space occupied. Please refer to the Sign Placement Drawings. Size Face.mounted signs (fig. 4.1) are limitad to thirty (30) square feet of space within the prescribed OLD TOWN CARMEl. Retail Tenant Signage Criteria 4 ~ fill, 4.3 Di'Dlay Window Sigl"l sign band. defined by dashed outline. Projecting signs are limited to len '10) square feet per side. Primary window signs are limited to ten (101 square feet of space within prescribed sign band, defined by dashed outline Color & Finish Although pre-existing identities may influence the color of a tenant's signage, it is required that signage colors be compatible with the architecture. The color scheme should be simple. not to exceed three (31 separate colors. Finishes and meteriels for Primary Business Signs should be of high-quality natural materials and hand. crafted in appearance Possible materials include: routed wood. sandblasted wood, car'led wood, natu. ral metal plates and castings. ceramic tile. glass, etc. Tenants are strongly encouraged to avoid using easily distinguishable man.made materials such as acrylics and other plastics. Primary Business Sign Types Face.Mounted & Projecting Signs Method of Attachment Signs attached to the brick storefront must use a reliable fastener able to with. stand weather and normal wear. However. damage to the building structure must be kept to a minimum. Display Window Signs Method of Attachment Signs located on the dis- play window must be screened directly to the interior of the glass or applied to the interior using cut vinyl or paint. Etching, sand.blasting or other techniques thaI permanently change the glass are net allowed fiV. 5.1 Secondary Window Sign OLD TOWN CAlli'1 ~1. Retail Tenant Signage Criterie F= / F= \ i--- \ '---' liQ.5.2 Secondary Awning Sign SECONDARY BUSINESS SIgNS Secondary Business Signs Message A tenant may use secondary signage space 10 display hours of operation, services or slo- gans, as approved by landlord. However, Ihe display of brand names on the exterior is nor allowed unless the brand neme is also the trade name. Placement Secondary Storefront Signs are to only be placed on the interior surface of the display windows or on the front-most vertical surface of awnings. Size The size of a Secondary Window Sign may not exceed IB"l12", Awning Signing is limited to the lower vertical portion of the awning, and may not exceed 6" in height. Pilaster Plaques shall be 18"x 24" maximum size. fi~, 5.3 Pilaster Plaque Method of Allachment Secondary Signs located on the display windows must be screened directly to the interior of Ihe glass or applied to the interior using cut vinyl or paint. Etching, sand.blasting or other techniques that permanently change the glass are not allowed. Secondary Signs localed on awnings must also be screened directly, painted or a~plied using cut vinyl. AWNINCjS OLD TOWN CAIlMBI. Ret3il Tenant Signage Criteri3 6 r.orner of awning material musl be rigidly fastened fig, 6.1 Awning Dimensions Awnings Exterior Awnings are oplion31. The landlord reserves the right to restrict awning placement from specific storefronts. Awnings m3Y be retract3ble or fi_ed Internally illuminated awnings are not 3110wed. Placement Awnings are to be placed directly above the entrance and display windows and directly below the concrete header. Please refer to the proper Sign Placement Drawing for the eKact awning placement for a given storefront. Size & Shape The size of an Exterior Awning will be 24' in height and equal in width to the concrete header directly above it (see drawing). All lower cor. ners of vertical portion of awning shall be rigidly connected {refer to drawing abovel to avoid exces- sive motion caused by wind. Please refer to the proper Sign Placement Drawing to determine the exact awning area for a given space The shape of an Exterior Awning will conform to the drawing above The tenant may choose the decorative edge they feAl appropriate. with the landlord's approval. Method of Attachment EKteriar Awnings must use a reliable fastener able to withstand weather and normal wear. However, minimal damage to the structure is required. Color & Materials Although pre.eKisting identities may influence the color of a tenant's awning. it is required that awning colors be compatible with the existing architecture The color scheme should be simple, not to exceed three 131 separate colors. Awning materials should be canvas or a similar high-strength cloth material. Vinyl and plastics are not allowed. WINDOW ADVBRTISINg Window Advertising is generally discouraged. However. it is occasionally necessary and should be handled as follows: Message The message should advertise or display the goods or services of the tenant's business. Placement Window Advertising should be olaced a minimum of two (21 feet behind the display window. Interior signage may not be placed within four 141 feet 01 window. Size Window Advertising may not eKceed 30% of the total area of a given window. Temporary promo- tional banners may not e~ceed 30% cf window. Methods of Attachment This will vary greatly, depending on the application. However, no elements of the display should be attached directly to Ihe win- dow. 01.0 TOWN CARMEl. Retail Tenant Signage Criteria 7 Colors & Finishes A color scheme harmonious with the exterior storefront and signage is required. Duration An approved advertising display shall not remain in place more than 30 days. Any greater dura- tion subject to Owner Approval OLD TOWN CARMeL Retail Tenant Signage Criteria 8 I I HHH BB HHH ~ I _,lit A 24- 1- fig, 8.1 SUeel Address Platement STREET ADDRESS Street Address Localion The Street Address must be placed 24" above finished pavement, and centered horizontally on the door glass. Size The Street Address shall be rendered in 3" let- ters (measured by cap. heightl, Method of Attachment The Street Address must be screened or painted directly to the door glass. or applied using cut vinyl. Color The Street Address shall be white in color. Type The Street Address may be expressed in a type style to harmonize with the tenant's business signage, so long as it is legible. Otherwise, the address shall default to a standard block letter. S I<J N pLACEME NT DRAWl NgS OI.D TOWN CARl'lBL Retail Tenant Signage Criteria 9 OLD TOWN CARMlOL Retail Tenant Signage Criteria 10 ~~~ ~~~ ~~~ m~m Storefronl A Slorefront B Storefront C~ Storefront 0 -Slorefront E Storefront F () () ~~~ ~~~ " ., 10'11""/1/ ~, 'I' ~, I, , " Storefront G StorelHJIll H St~effOnt I Storefront J Storefront K- Sl()mfmnt t STOREfRONT LEGEND ~ ~e'l U LlJ TUW N CA Il.M E l. Retail Tenant Signage Criteria '1 ..~ ~ A north BCD E F G H I J K L nOllh Storefront Plan Diagram rOl do'NJfI.;\Olllf<" I r- - --, ! .8. -[JD [J[] I~~III= - - SIIVMro~' A filtldAuJ"ta.JS1ilO ---i @ Primarv Business Sign @ Secondar, Sign @ .~wning r---' 1____1 f".'"I'~l ~.A'". ~ - - @ Street AddrESS STOREfRONT A east <D Pilaster PI.aQll8 ~ ~st OI.D TOWN CARMEl. Retail Tenant Signage Criteria 12 ea~ ~ A north BCD E G H I J K L nOlth Storefroot Plan Diagram Top 01 2nd floor Oed c:::::J c::::J Storefront A Face.Mounted Sign I I I @ Primary Busine" Sign r---' 1____1 - .. - - STOREfRONT A @ Sewndary Sign @ Awnil1<J @ S~eel kkhe" CD Pilastel PlaQue A I ~ L east west A north B C 0 G L north Storefronl Plan Diagram OLD TOWN CAIl!'1 ct. Retail Tenant Signage Criteria 13 J .t . 40 Storofronl B Wmdow & Projl'cti~1 Slgll Storefront C Window & Proiectin~ Sign I ~- STOREfRONTS BaC @ Primarv BUSiness Sigll r---' 1____ I @ Secondary SlglJ r~.~~~ . . @ Awning I!iII @ SUeet Add,e" - CD Pilaster Plaqo. - A east L II we:>l OLD TOWN CARM Bl. Retail Tenant Signage Criteria 14 A north l north Storefront Plan Diagram C 0 I J I -t I Storefront 0 - _J Face-Mounted Si;--l I I Stcrefroot E Fate-Mounled Sign @ Primary Busilless Si!ln @ Secondary Sign @ Awnmg @ Sueet Address r:D Pilaster Plaque STORBfRONTS DaE r---' 1____1 .- - - - Ol.!) TOWN CAHM EI. Retail Tenant Signage Criteria 15 A 1'-: ~ L east west A north C 0 G I J L norttl Storefront Plan Diagram SI(lcfrontG FacB-Mountoo Sign L I STORBFRONT g @ Primary Business Sign @ Secondary Sign @ Awning @ Street Address CD P,laster Plaque r---' L___' ~ ~ IB - - , I . OLD TOWN CARME:L Retail Tenant Slgnage Criteria 16 A I. ~ L oast west It.. north B C 0 E G H I J L north Storefront Plan Diagram =-1- ::1: -I J I Storefront H F<lGp.-Mounted Slfln Storefront I Face.Mounted Sign @ Prim;;uy BUSlfICS:; Stgn @ Secoodary Sign @ AWning @ Street Address CD Pilaster Plaque STOREfRONTS Hal r---' 1____1 - - - - J k ! ~est OLD TOWN CARMEl. Retail Tenant Signage Criteria 17 ea~ I::; '," A north C 0 G H I J I north Stole front Plan Di"9ram i ;e , . I, I StorefmlltJ ~ Prolocting & Window Sign I r:=:::J c:::::J Storefront K Projecting & Window Sign ~ STORBfRONTS JSK @ Primary 8uMess Sign @ Secondary Sign @ Awning @ Street AtkJrL.'Ss CD flilastm Plaque r---' 1____1 mia .. - - '.1 .. A I ~ l east west A north B C 0 G H I J lnorth Storefront Plan Oliq"am OLD TOWN CARMEl. Retail Tenant Signage Criteria 18 C:=J C:=J , -I Storofrontl Face-Mounted Sign STOREfRONT L @ Primary 8usmcss Sign @ Secondary Sign @ Awmng (ii) Streel Addross <D Pilaster PlaqlJe r---' 1____1 EilII - - - ~ '} .. ~ ~e'l o tD TOWN CARM BL Retail Tenant Signaga CriTeria 19 ~~ I' A north 8 C 0 E F G H I J K l north Storefront Plan Diagram ,_I tIll Uu ,]j~ I 111I II lHl i (11.. fl~~ - r l=~:::1 L ] II I ~ - ~-~~-=~ ~~-=- -Jl'l,~ - ~ ~~:: := -~~, -1] . "'- - I~ _ . _JJI I _ ~ _ --=- - _ --==- _ j 1m, L 5Jf,14~1' IIU'U' 'H~~~l-jlrll'; U'l 'l" 'o! Li ~IL[r~rcrl\~ll-' '-1 ,~I ,-L::J ,-'~-' f : t'=-=-l ,. I r=~',- '- -- -- I I,~ -' =-- =1 /~I,--=--I F'~ H "fA" ,Fj :[::=JI [::=J, [::=J c:::JII I -j I[::=J I[::=J I ~ II I / ' I . ~ - Sl.,rff'lY'lll liKlI.I>.1oL.nllldS!gfl I ----0( I @ Primal" BuSiness Sign r---' 1____1 - ~ - - @ Secondarl( Sign @ Awning STORBFRONT L west @ Street Address CD Pilaster PI.que I I I \