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Shestak, Joe
From:Shalit, Aliza
Sent:Monday, May 5, 2025 9:07 AM
To:Conn, Angelina V
Cc:Shestak, Joe
Subject:RE: Docket No. Assignment: Slapfish at Market District, Sign Variances
(PZ-2025-00086 V; -00088 V)
Follow Up Flag:Follow up
Flag Status:Completed
Hi Angie/Joe:
There are only 2 physical signs, the awning sign and the blade which is at an angle. Per UDO sign
standards, this considered facing two different fronts and two signs:
5.39.I.5(f)(iv) - A Projecting or Blade sign installed on the corner of a building will be considered facing
two (2) Street frontages.
This is why one of the variances is for number of signs.
Let me know if you have any other questions.
Thanks,
Aliza Shalit
Sign Permit Specialist
DOCS – Planning & Zoning
(317) 571-2280
ashalit@carmel.in.gov
From: Conn, Angelina V <Aconn@carmel.in.gov>
Sent: Friday, May 2, 2025 4:07 PM
To: Shalit, Aliza <ashalit@carmel.in.gov>
Cc: Shestak, Joe <jshestak@carmel.in.gov>
Subject: FW: Docket No. Assignment: Slapfish at Market District, Sign Variances (PZ-2025-00086 V; -00088 V)
rd
Hi Aliza – Their request is for 3 signs? I see the projecting sign and awning sign, but where is their 3 sign?
Angie Conn, AICP - Planning Administrator
Carmel Planning/Zoning Division, DOCS
rd
1 Civic Sq., 3 Flr., Carmel, IN 46202
O: 317.571.2417 W: carmeldocs.com
From: Shestak, Joe <jshestak@carmel.in.gov>
Sent: Tuesday, April 29, 2025 9:56 AM
To: jeremy@wf-inc.com; Mark Weghorst <mwweghorst@gmail.com>; Tsheets@signcraftind.com
Cc: Lopez, Alexia K <alopez@carmel.in.gov>; Warner, Caleb <cwarner@carmel.in.gov>; Hollibaugh, Mike P
<MHollibaugh@carmel.in.gov>; Kass, Joslyn <jkass@carmel.in.gov>; Keeling, Adrienne M <AKeeling@carmel.in.gov>;
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Shestak, Joe
From:Shestak, Joe
Sent:Wednesday, February 12, 2025 4:57 PM
To:Jesse, Christina; Jeremy Frodge; Shalit, Aliza
Cc:Mark Weghorst; Scott Perez; Conn, Angelina V
Subject:RE: SLAPFISH - Market District signage adjustments
Attachments:Hearing Officer Development Standards Variance Handout 2025.docx
Good evening,
After speaking with the Planning & Zoning Sign Specialist – Aliza Shalit – Carmel Planning & Zoning Staff are
supportive of your variance request for the signage. Aliza was able to fill me with the details of your request, so no
pre-submittal meeting is needed at this time. This email can act as our pre-submittal meeting. After reading
through this email, attachments, and links, if you feel the need to meet to discuss this further, we can arrange an
in-person meeting, phone call, or a virtual meeting through Microsoft Teams.
The Variance requests are the following:
Number of signs (UDO Section 5.39.I.2.a.i): 2 signs allowed, 3 requested.
Maximum sign area (UDO Section 5.39.I.3.b.i) - 70% of spandrel panel height allowed, 100% requested.
Since we are supportive of your request, we can send your request to be heard by the Board of Zoning Appeals
(BZA) Hearing Officer. There is a lesser fee, shorter timeline, and more likely of an approval.
Attached is a Handout about the Board of Zoning Appeals (BZA) Hearing Officer Development Standards Variance
process that contains all the instructions, checklist, public notice templates, affidavits, etc. Staff is here to help
you go through this Variance process.
With variances, you have to prove a practical difficulty or hardship as to why you cannot comply with the
Ordinance.
The official creation and filing of the BZA Hearing Officer Development Standards Variance applications must be
done on the online application portal. Two (2) separate applications must be submitted, one for each variance
request. Then, a few days after that, you or whomever is listed at the ProjectDox/ePlan contact person will get
invited to the project via email and will also receive an applicant upload task. That is where they will upload things
like a site plan w/location of proposed signage, sign elevations and specifications, findings of fact, etc.
(ProjectDox is our online plan review software.)
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BZA meetings occur on every 4 Monday of the month. The filing deadline for a BZA HO meeting is 28 days prior to
your meeting date.
You need to submit two (2) online application here by Monday, February 24 to be placed on the March 24 meeting
agenda. You would first create a login, then select the following:
1. Planning & Zoning
2. Board of Zoning Appeals
3. Development Standards Variance – Hearing Officer, all other
Information you can use when you fill out your online application and public notice:
Parcel Number: 17-13-02-00-00-001.011
Deeded Owner: ECHO Bridges LLC
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The 0.77-acre site is located at 12411 Pennsylvania St. It is zoned UC/Urban Core. Filed by Mark Zukerman of
Encore Sotheby’s International Realty, on behalf of Encore of Penn LLC., owner.
(V) 11575 Penn Sign Variance. Info Packet
The applicant seeks the following development standards variance approvals:
Docket No. PZ-2024-00109 V UDO Section 5.39 (I) Sign facing north (not toward any street
frontage) is not allowed, but 2 signs requested.
The site is located at 11575 Pennsylvania St. It is zoned B-5 and is located within the West Homeplace
Commercial Corridor overlay zone. Filed by Kevin Buchheit with Krieg DeVault LLP on behalf of SCB Home
Office LLC, owner.
(V) North End Entryway Feature Sign Variance. Info Packet
The applicant seeks the following development standards variance approval:
Docket No. PZ-2023-00199 V UDO Sections 7.11.E.4 & 7.12.E.4 Entryway Feature location in
street right of way not allowed, Location in ROW requested at Freeland Way & W. Smoky Row
intersection.
The site is located at 525 North End Dr. (closer to 0 Freeland Way). It is zoned UR/Urban Residential. Filed by
Wendy Creech of Old Town Companies.
Thank you,
Joe Shestak
Planner II
City of Carmel
Department of Community Services
Division of Planning & Zoning
One Civic Square, Carmel, IN 46032
(317) 571-2419 | jshestak@carmel.in.gov
From: Jesse, Christina <cjesse@carmel.in.gov>
Sent: Monday, February 10, 2025 4:19 PM
To: Jeremy Frodge <jeremy@wf-inc.com>; Shalit, Aliza <ashalit@carmel.in.gov>
Cc: Mark Weghorst <mwweghorst@gmail.com>; Scott Perez <scott@arx3sixty.com>; Conn, Angelina V
<Aconn@carmel.in.gov>; Shestak, Joe <jshestak@carmel.in.gov>
Subject: RE: SLAPFISH - Market District signage adjustments
Good afternoon,
We can review the ADLS Amendment for the outdoor patio improvements administratively but the variance for signage
will need to be heard by the Board of Zoning Appeals. Please work with Joe Shestak and Angie Conn (copied) to work on
the variance petition filing in the meantime.
Best,
Christina Jesse, AICP, CNU-A
Planning Administrator
Pronouns: she/her/hers
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City of Carmel Dept. of Community Services
One Civic Square, Carmel, IN 46032
317.571.2417 | cjesse@carmel.in.gov
From: Jeremy Frodge <jeremy@wf-inc.com>
Sent: Friday, February 7, 2025 12:16 PM
To: Shalit, Aliza <ashalit@carmel.in.gov>
Cc: Jesse, Christina <cjesse@carmel.in.gov>; Mark Weghorst <mwweghorst@gmail.com>; Scott Perez
<scott@arx3sixty.com>
Subject: Re: SLAPFISH - Market District signage adjustments
Hello group,
We spent the week reviewing different options and sizes based on last weeks meeting as well as your
recommendations. We believe this is the direction we would like to go and appreciate you looking at this
design. We definitely want to make the next variance submittal date as well. Can you please pass along
that deadline date when possible. Let us know your thoughts on the sign. Thank you again for all your
help.
Thank you,
Jeremy Frodge
Mark Weghorst
On Thu, Jan 30, 2025 at 3:49 PM Shalit, Aliza <ashalit@carmel.in.gov> wrote:
Hello Jeremy,
I wanted to check in an see if you had received my email and our recommendation for the blade sign.
Please let me know if there is anything else you need from us.
Regards,
Aliza Shalit
Sign Permit Specialist
DOCS – Planning & Zoning
(317) 571-2280
ashalit@carmel.in.gov
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From: Shalit, Aliza <Ashalit@carmel.in.gov>
Sent: Wednesday, January 29, 2025 1:16 PM
To: Jeremy Frodge <jeremy@wf-inc.com>
Cc: Jesse, Christina <cjesse@carmel.in.gov>; Mark Weghorst <mwweghorst@gmail.com>; scott@arx3sixty.com
Subject: RE: SLAPFISH - Market District signage adjustments
Good Afternoon,
Thank you so much for meeting with us today. We appreciate you providing the various possibilities for
the blade sign sizing.
After reviewing the space and your schematics, I wanted to provide another option which, although still
being over the size limit as allowed per UDO sign Standards, Staff would support.
Please double check my measurements. Some of the measurements provided on your renderings didn’t
match the changes in size, so it was a bit difficult to make sure I had the correct dimensions.
The schematic is based on the 1’4” long support elements.
I am proposing that you use your regular signage on the blade, but turned sideways to use the space
available more efficiently and so that the way the restaurant name reads remains consistent and clear.
It also allows for larger letters and uses the full 5’ from the building as allowed by the UDO. I would also
like to suggest that you keep the name in the usual colors, both on the canopy and the blade sign. There
is no need to match that to the building as that is your identity.
If the Landlord allows the change to the Sign Package, your canopy sign can remain red and gray as it is
usually used.
Please let me know if this works for you.
Regards,
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