HomeMy WebLinkAboutCRC-09-13-06 CRC Minutes, Sept 13, 2006, 8:00 a.m. Meeting
CARMEL REDEVELOPMENT COMMISSION Special Meeting,
Wednesday, September 13, 2006, 8 a.m.
President Ron Carter called the meeting to order at 8:02 a.m. Commission members
present were Carolyn Anker, Jeff Worrell and Rick Sharp, constituting a quorum. Also
present were Les Olds, Sherry Mielke and Evan Lurie. Andrea Stumpf as support staff.
Communications Budget
The purpose of this special meeting is to approve the communications budget as well as
the concept of the communications budget.
Ms. Anker questioned the difference between the previous budget total of $59,700, with
the current submitted budget total of $46,000. Ms. Mielke stated the decrease in funds
and current budget amount of $46,000 is a more accurate reflection of communication
expenses needed for the fourth quarter.
In response to questions, Mr. Lurie explained his interview process with various web
design companies, and reasons for choosing the Wilkinson Brothers and their
capabilities.
Ron Carter questioned the absence of budgeted funds for website, brochure and ad copy
and photography. Mr. Lurie explained the Wilkinson Brothers' website proposal pricing
in regards to copy and photography. He stated photography services would not be
needed for the fourth quarter. Mr. Olds recommended working with the Depaitment of
Community Relations in regards to obtaining stock photography of the Arts Design
District and other community events. Discussion ensued.
Mr. Sharp asked Mr. Lurie for his estimated annual communications budget based on the
current fourth quarter budget requests. Mr. Lurie estimated an annual budget of $65-
70,000, stating 2007 would be a "growth" year, with the following years needing an
increase in funds. He suggested the inclusion of other budget sources such as grants and
sponsorship. Discussion followed.
Mr. Carter questioned the need of a part-time assistant to Evan Lurie. Ms. Anker
questioned the relationship between "internal communication" and "part-time assistant."
Discussion followed.
[Rick Sharp left the meeting at 8:34 a.m.]
Mr. Carter questioned the requested $10,000 funds for the Holiday in the District event.
Ms. Mielke gave an overview of proposed plans for the holiday season in the Arts
Design District, and explained the need for additional lighting for future years.
Mr. Carter addressed the Marketing Communication Plan submitted by Evan Lurie. Mr.
Lurie explained the current marketing strategies for the Arts Design District and their
relation to the marketing of the major target audiences. Discussion ensued.
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CRC Minutes, Sept 13, 2006, 8:00 a.m. Meeting
Mr. Worrell asked who would implement the marketing tasks if the communications
budget was approved as submitted. Ron clarified the need for Mr. Lurie to focus on the
marketing of the major target audiences and stated the Carmel Redevelopment
Commission would look at how to implement the communications plan overall.
Ms. Anker questioned the approval of isolated items contained in the communications
budget, and requested a recommendation of items be given by Mr. Carter. He made a
recommendation of items to be approved within the communications budget as follows:
District Website, Informational Brochure, Indianapolis Monthly advertisements and the
Carmel Magazine order.
Ms. Anker moved that the Carmel Redevelopment Commission approve the budget for
the Arts Design District totaling $27,800 including the following items: District
Website including design for $16,200, hosting services for $280 and maintenance at
$520; Informational Brochure including design at $1,300 and printing/copying at $2,500;
Indianapolis Monthly Best of Indianapolis advertisement at $3,400 and Indianapolis
Monthly Indy Shops advertisement at $3,400; and the Carmel Magazine order at $600.
Mr. Worrell seconded the motion. Ron Carter called for further discussion.
Mr. Worrell requested an amendment to the motion asking that copies of advertisements
be sent to the Carmel Redevelopment Commission for final approval. Ms. Anker
clarified the amendment asking advertisement copy to be sent to the Carmel
Redevelopment Commission either from the Host Magazine, or the Communication Firm
who generated the advertisement.
The motion and amendments were unanimously approved.
Other Business
Ron Carter announced the City of Carmel had resolved to cite the Old Town Tavern for
the exterior graffiti on the building. Evan Lurie stated Bruce Calabrese, owner of the Old
Town Tavern, would paint the exterior of the building as soon as the City of Carmel
approved the color. Les Olds stated the color had been approved.
Adjournment
The meeting adjourned at 9:21 a.m.
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