HomeMy WebLinkAboutDept Report 07-05-11 CARMEL PLAN COMMISSION
SPECIAL STUDIES COMMITTEE
DEPARTMENT REPORT
JULY 5, 2011
1. Docket No. 11040009 ADLS Amend: Applebee's (US 421) Signage.
The applicant seeks approval for two new wall signs, one new ground, sign and new awnings. The site is
located at 10325 N. Michigan Rd. and is zoned B -3/ Business within the US 421 Overlay Zone. Filed by
Tracy Gamez of Design Team Sign Company.
The applicant seeks approval to install new signage to reflect the rebranding efforts of the company. Please view
the petitioner's information packet for further detail. Currently, there are red and green signs and green awnings
with a red apple on each of them. All signs and awnings on the building will be replaced. The new signs have white
lettering and a red apple logo. There are two wall signs, one on the south and one on the west. The proposed wall
sign on the south is 40 sq. ft. It will be installed on a raceway that is painted to match the building. A
"Neighborhood Grill and Bar" cabinet style sign will be installed below the Applebee's letters. Only the letters of
this cabinet sign will shine through white at night. There will also be an awning will be installed over the door. It
will be red to match the other proposed awnings for the building. This sign fits within the Sign Ordinance
requirements for size 40 sq. ft. All other lights and building elements will remain unchanged.
The wall sign on the west elevation is 39.5 sq. ft: It will have the apple logo and the Applebee's letters in white.
This sign will also be installed on a raceway that is painted to match the color of the building. This sign fits within
the Sign Ordinance requirements for size: 40 sq ft.
There is a ground sign change proposed, as well. Currently, the sign has individual letters and a large apple logo on
the top of the sign. The applicant proposes to change out this sign entirely to a cabinet sign with a red background
and white letters. Only the letters and the logo would shine through at night; this will help the sign to appear as if it
were individual letters. The sign is 40 sq. ft. overall, but the actual text on the sign is much less and fits within the
Sign Ordinance requirements for size: 40 sq. ft.
Lastly, there will be new awning installed on the building. Currently, the awnings are hunter green with a red apple
on them. The new awnings will be red with a bright red apple graphic on one of the awnings on an elevation. The
other awnings will have a muted red apple. The Department thinks this is a clever design for the awnings.
Recommendation:
After all comments /concerns are addressed, the Dept of Community Services (ROCS) recommends positive
consideration of Docket No. 11040009 ADLS Amend.
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