156058 02/05/2008 CITY OF CARMEL, INDIANA VENDOR: 00350498 Page 1 of 1
ONE CIVIC SQUARE INDIANA NEWSPAPERS, INC
i 0
CARMEL, INDIANA 46032 307 N. PENNSYLVANIA STREET CHECK AMOUNT: $970.38
•c; PO BOX 145 CHECK NUMBER: 156058
INDIANAPOLIS IN 46206.0145
CHECK DATE: 2/5/2008
DEPARTMENT A PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
902 4345500 970.38 PUBLICATION OF LEGAL
Form 'scribed by State Board of Accounts 80202 5096352 General Form No. 99 P (Rev. 1987)
CITY OF CARMEL -STAR LEGALS To: INDIANAPOLIS NEWSPAPERS
307 N PENNSYLVANIA ST PO BOX 145
COUNTY, INDIANA INDIANAPOLIS, IN 46206 -0145
PUBLISHER'S CLAIM
LINE COUNT
Display Matter (Must not exceed two actual lines, neither of which
shall total more than four solid lines of the type in which the body
of the advertisement is set). Number of equivalent lines
Head Number of lines
Body Number of lines
Tail Number of lines
Total number of lines in notice
COMPUTATION OF CHARGES
96.0 lines 7.0 columns wide equals 672.0 equivalent S 264.10
lines at .393 cents per line
Additional charge for notices containing rule and figure work (50 per cent of
above amount)
Charges for extra proofs of publication (S 1.00 for each proof in excess of two) S .00 S 00
TOTAL. AMOUNT OF CLAIM
DATA FOR COMPUTING COST
Width of single column 7:53 ems Size of type 5 point S
Number of insertions 1.0 264.10
Pursuant to the provisions and penalties of Chapter 155, Acts of 1953,
1 hereby certify that the foregoing account isjust and correct, that the amount claimed is legally due, after
allowing all just credits, and that no part of the same has been paid.
DATE: 01/11/2008 Clerk
Tide
80202 5096352 PUBLISHER'S AFFIDAVIT
Pl1BLIC NOT,ICES;, PUBLIC NOTiCES,f 0156L
REQUEST IPUBLICfiIOTICES PUBI,IC_NOTICES 'PUBLIC iJ0T10ES IF[JBLIC NQTICES_ IPIIB,LIC NOTICES
REQUEST FOR PROPOSALS 1.3 Procurement Schedule submit a statement explain- placement of media advertis- nical portion of the proposal: opportunity. ADMINISTRATIVE RULES
'TO: POTENTIAL BIDDERS. and General Instructions ing why the question is sensi- ing based on market analysis 5.1 Name, address, telephone 5.9.2 Using an example from Contracts with successful
FROM :The Carmel 1.3.1 The CRC has devel- tive. If the CRC concurs that and industry standards. and fax numbers, and fed- recent Work for ,clients, pro firms will be signed by the
Redevelopment Commission oped the following list of key the disclosure of the ques 3.2.8 Conduct research and eral tax identification num- vide a detailed description of parties on a City of Carmel
DATE: January 11. 2008 events from RFP issuance tion or answer would expose market analysis to provide ber. Note that if a sole pro- a successful advertising cam- Standard Agreement form
SUBJECT /PURPOSE OF through notice of contract proprietary information, the 'information about target prietorship using its social paign for a company,' devel- and will include terms appro-
MEMO: REQUEST FOR award. All key dates are sub- question will be answered, audiences and most effective security number is awarded opment or area highlighting priate for thjs project. Terms
PROPOSALS jest to change at [he CRC's and both the question and media placement'to reach a contract, the social security the entity as a preferred, and conditions typical for
Proposals to provide aTull- discretion. answer will be kept in con- identified audiences. number will be required prior desirable place to shop, the requested services are
range of marketing com- EVENT Key Dates fidence. If the CRC does -not 3.2.9 Provide Project to finalizing a contract. dine, work or raise a family. attached as Attachment A.
munications services to ISSLI RFP 1 -11 -2008 concur regarding the pro- Manager with no less than 5.2 Provide a brief history of Include details of results and Incorporated in this RFP,
the Carmel Redevelopment Deadline for Proposer prietary nature of the ques- semi monthly updates your agency. Include infor- any measurements used to and attached as Attachment
Commission Requests for Clarifications tion. the question will not be regarding ongoing creative motion regarding organiza- quantify,those results. B, is a document entitled.
ACTION REQUIRED: You'are or, Modifications 1 -I8 -2008 answered in this manner and processes, updated or new tion and staffing, focusing 5.10 Please provide informa- Administrative Rules
invited to review and respond 1:00 p:m. the vendor Will be notified. research findings, proposed particularly on the staffing tion regarding the personnel Governing Requests for
to the attached Request for CRC Posts Clarification 2.0 PURPOSE OF THIS RFP marketing communications and /or departments that will t hat will be assigned to work Proposals Service providers
Proposals "RFP Modification Response 1 -25- The CRC seeks �o, identify plans and /or evaluations of be working on'this contract. on this contract. Include shall follow these rules in prep
*Attachmertts for the "RFP" 2008 and retain a primary, quali- current marketing efforts. Also list and include infor- employee names; posi aration of their proposals..
will be available at the Proposal Due Date and Time fied, full- service marketing 3.2.10 Provide customized mation about accounts or tion titles; years of employ- Also Incorporated in this RFP.
Department of Community 2 -22- 20081:00 P.m_ communications firm to sup- usage, billing and other industry categories in which rent with the agency; brief and attached as•Attachment
Services, 3rd Floor, City Hall, Evaluation of Proposals 2 -25- ply the CRC with high -qual- reports. provide three (3) your agency has particular description of expertise, C, is a document entitled
Carmel, IN 46032 or on the 2006 thru 2 -29 -2008 ity, cost- effective marketing copies of customized invoic- strengths. capabilities and creden- "Vendor's Acceptance
following websites: Selection of Finalists 3 -3 -2008 communications plan that es, including tear sheets. 5.3 Describe your agency's tials; brief description of of Terms or Exceptions
www.carmelartsandesign.com Negotiations 3 -4 -2008 thru includes the following nine 4.0 EVALUATION OF current client base. Include tasks and responsibilities to to Contract Terms and
arww.carmel.in.gov 3.7 -2008 marketing communications PROPOSALS information regarding your be assigned from this con- Conditions' Service providers
SUBMISSION OF PROPOSAL: Announcement of Award and tools: Literature, Direct Mail, Proposals will be evaluated largest and smallest clients, tract to the employee; and shall submit a completed doc-
Proposals should be sent to: Execution'of Contract 3 -10- Collateral, Media Advertising, by the CRC using the fol- including what percentage .resume- Please note who will ument with their proposals.
Carmel Redevelopment 2008 Promotions,,Web presence, -lowing criteria, in order of of total billings each [iient be the account manager and 11.0 STATEMENT OF
Commission 1.3.2 The RFP and any acden- Internal Communications, descending priority: represents. Provide detail who will be the day -to -day QUALIFICATIONS, AND NON
One Civic Square da. that maybe issued will Incentives, land Pubticity- a. Operation and service regarding clients for whom contact. COLLUSION AFFIDAVIT
Carmel, IN 46032 be available on the fallowing Public Relations. This RFP delivery (Agency's capability) your agency provides servic- 6.0 FEE PROPOSAL Incorporated in this RFP,
l C/O Sherry Mielke .websites: is the means for prospec- =35 Points es similar to those requested A separate document Of the a
Proposals must received by: www.carmelartsantlesign.com tive marketing commum no attached as Attachment
ca- i. Agency History- 5 paints by the RFP proposal should include the D, is a document. entitled
February 22, Eastern rn Time, www.carmel.in.gov Lions firms to submit their ii. Similar (Current) Clients 5.4 Provide names, address service provider's proposed "Statement of Vendor's
February 22, 2008 1.4 Request forClarifications qualifications to the.CRC and -5 points es, and telephone numbers of fee schedule, including its Qualifications Also incor-
1.0 GENERAL INFORMATION or Modifications request selection as a result iii. Organization philosophy a minimum of three (3) clients various pricing formulas 'porated in this RFP, and
1.1 Background 1.4.1 Agencies interested in of this RFP vision- 5 points for whom your agency has and /or markups. It is expect attached as Attached E, is.
The Carmel Redevelopment responding to the solicita- 3.0 SCOPE OF SERVICES iv. Measures of success -.10 conducted similar services as ed that all service providers a document entitled. "NOD
Commission (CRC) is charged tion may submit questions 3.1. Services are to be per- points those requested by this RFP. responding to this RFP will Collusion Affidavit Service
with the responsibility of, by e-mail only on procedural formed by the marketing v. Results- 10 points The CRC may check referent- offer the service provider's providers shall submit a com
undertaking effective rede- matters "related to the RFP communications firm start- b. Experience on similar es listed by the agency. government or comparable plated Statement of Vendor's
velopment of property, pri- or requests for clarifica- ing March 14, 2008 with com- assignments -35 points 5.5 Describe your agency's favorable rates. Qualifications and affidavit
marily in the center of the tion or modification of this mencement of work on the I. Samples of Work 15 marketing communications 7.0 SUBMISSION Or with their proposals.
City of Carmel, Indiana. It solicitation document, Marketing Communications points philosophy and goals. Provide PROPOSALS 12.0 CONFIDENTIAL OR
is engaged in public /private including questions regard- Plan The Plan is to be deliv. u- Case Histories -20 points detail on your agency's vision 7.1 Provide eight (8) Copies PROPRIETARY INFORMATION
partnerships in which par- ing the General Conditions eretl on April 15, 2008, C. Project Personnel 15 and what makes your organi- of the proposal 5igned'by an The CRC policy is to follow
cels of land, either vacant or in Attachment A to the However, it is understood points zation unique from your com- authorized representative of the intent of the Indiana
those containing underuti- Solicitations mailbox refer- that there will be marketing d. Reasonableness of fee petitors. the agency, including name, Freedom of Information stat-
lized buildings, are developed eoced below. If the vendor Communications activities proposal -15 points Describe how your orga- title, address, and telephone ute. If a vendor's proposal
to their highest and best use. is requesting a change, the that will and must be execut- e. Range of services gen- nization has added value to number of one individual who contains material noted or
Much of the CRC's work is request must set forth the ed during the time that the cy is capable of providing clients in the past, especially is the responder's designated marked as confidential and/
Fconcentrated in an area recommended change and Plan is being developed. through its own internal for clients for whom your representative. In addition, or proprietary that, in the
bounded by Carmel Drive on the vendor's reasons for pro- 3.2. The marketing coin i- staffing, agency has conducted similar one electronic copy of the CRC's sole opinion, meets the
The south, Sth Street, WE. posing the change. cations firm will be asked to: The CRC may request oral services as those requested proposal must be provided disclosure exemption require-
(also known as Smokey Row Solicitations mailbox: 3.2.1 Perform marketing com- presentations from bidders. by this RFP. F-xplairi how that on CD_ rents of the above noted
Road and 136th, Street) agencyreview @carmef.m.gov munications services until These :presentations will value is measured. (provide 72 Proposals must be deliv- statute, then that information
the north, 4th Avenue on the All questions and requests March 1, 2010. The CRC, at likely be requested of only examples of effective mea- eretl to the individual listed in will not he disclosed pursu-
least and 4th Avenue on the must be submitted by email its sole discretion, may elect the highest scoring agen- surements), the.,Submission of Proposals ant to a request for public
'west, although projects have to the Solicitations mail- to extend the contract for up ties "finalists How many 5 -7 Provide a few brief exam- section of the coversheet to documents. If the CRC does
'been, and may continue to box no later than the, date to two consecutive one -year agencies may be requested pies of advertising success this RFP. not consider such material
be, u rid ertaken outside of specified In Section 1.3.1, periods. to present oral presentations stories. Explain what type of 7.3 Only written responses to be exempt from disclosure
that geographic area. Procurement Schedule 3.2.2 Conceptualize, develop, is unknown at this time and results your agency has been will be accepted. Responses under the statute, the mate
Three very important parts of and General Instructions. present, produce, implement will be determined based able to achieve for its clients. should be sent by registered rial will be made available
the CRC's work are the Carmel Questions ar requests sub- and evaluate a marketing on the number of submis- Describe particularly any or certified mail or by hand to the public, regardless of
Arts and Design District in Old mitted after the,due date will communications strategy; sions and the range of final situations involving research delivery. the notation or markings. If
Town; the City Center project, not be answered. including both primary and scores. If oral presentations of markets /targets and mar- 8.0 RIGHTS a vendor is unsure if its con
southwest of the intersection 1.4.2 All email submissions secondary research to vali- are requested, the elements keting communications for The CRC reserves the right to fidential and /or, proprietary
of Rangeline and City Center sent to the Solicitations mail- date that strategy; in order of the presentation and the retail and service oriented reject any and all proposals, material meets' the disclo-
Drive; and the Grammercy box MUST contain paragraph to'successfully market, pri- scoring criteria will be distrib- clients. Highlight significant in whole or in part, as well sure exemption requirements
project; southwest of the numbers in the body of the marily, the Carmel Arts and uted along with the request. accomplishments of the per- as the right to issue similar of the statute, then it should
'Intersection of 126th Street e-mail whenever references Design District as a preferred Responsive proposals should sonnet to be assigned to this R Ps in the future. This RFP not include such information
and Keystone Avenue. are made to content of this area to shop, dine and live provide straightforward, con- account. is in no way an agreement, in its proposal.
1.2 Goal RFP Failure to include suf- in the central Indiana region cise information that satisfies '5.8 Provide samples of recent. obligation, or contract and in 13.0 NON DISCRIMINATION
IIt Is the goal of the CRC, ficient identifying information and in the Midwest. the requirements noted below. work, developed and car- no way is the CRC or the City Pursuant role 22- 9 -1 -10, ser-
through the development in the email may result in the 3.2.3 Continually Mani- Expensive bindings, color dis- ried out primarily by staff to of Carmel, Indiana respon- vice providers shall comply
of an integrated marketing CRC taking no action on a tor'the adopted Marketing plays, and the like are not nec- be assigned to this account, sible for the cost of prepar- with all existing local, state,
communications plan and the vendor's email submission: Communications Plan to essary or desired. Emphasis This may include brochures, ing the proposal. One copy of and federal laws prohibiting
execution of this plan, to be 1.4.3 Without disclosing the ensure that it is being fol- should be placed on conformi- research, classified ads, a submitted proposal will be discrimination In employ
„k' able'to help ensure the eco- source'of question or lowed and /or modify it to meet ty to the requirements of this graphic displays, news retained -for official files and ment. Service providers shall
nomic viability of each of the request,.the CRC will post changing market conditions- RFP, along with completeness releases, consumer promo- becomes a public record.' not discriminate against any
areas noted above. We wish a copy of the questions and 3.2.4 .Ensure that advertising and clarity of content. ions or any other research 9 0 A D D I T 10 N A L employee or applicant for
to protect and foster the the CRC's responses on the content is consistent with CRC 5.0 SPECIFICS OF A and advertising materials: REQUIREMENTS employment with respect
near, rediumand web
long -term site. standards and expectations. RESPONSIVE PROPOSAL 5.9. Please provide case his- 9.1 It may be necessary to to'hire, tenure, terms, con
business prospects of these .1.4.4 If a vendor's ques- 3.2.5 Actively and vigorously This section specifies the tories for Alie following two request oral presentations ditions, or privileges of
areas with special concentra- Lion relates tD.a proprietary negotiate discounted display, order and content of each scenarios' from and /or to conduct inter- employment, or any matter
tion on the Arts and Design aspect of its proposal and posting, listing or advertis- proposal. Please title each 5.9.1 U ing an example views of prospective service directly or Indirectly related
District. For 2008 and beyond the question would expose ing rates with various media section of the response from r cent work for cli- providers to clarify aspects to employment, because of
marketing Communications proprietary information it vendors. with the corresponding sec- ents, provide the procedure, of their submittal. Tfie CRC race, religion, Color, sex, dis-
strategy and tactics should disclosed, to competitors, 32.6 Provide Customized rich number below. Please prose yes, strategy and /or will notify prospective S ability, national origin, or
be, primarily, focused on the vendor may submit the periodic updates on special/ assemble materials and draft action your agency under- vice providers regarding the
m ancestry.
the Arts and Design District question in writing, con- discounted advertising rates all responses in this same takes when presented with presentation or interview
with tactics and strategies spicuously arking it as with media proposed for use. order infor regarding a'spe- arrangements- '1/11/08-50963521
designed to build and sustain "CONFIDENTIAL." With that 3.2.7 Provide .recommends- The following Information [ializ ad, retail /consumer 1 0 0 PROPOSE D
r retail traffic in the District. question, the vendor must bons for'the development and shall be included as the tech- nark( ting, communications CONTRACT TERMS AND