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MINUTES
Carmel Board of Zoning Appeals
Hearing Officer
August 22, 2011 Meeting
5:30 pm
Caucus Rooms, Carmel City Hall
Present: Earlene Plavchak, Hearing Officer
Connie Tingley, Recording Secretary
Staff Members: Rachel Boone, Planning Administrator
Legal Counsel: John Molitor
Public Hearing
1. (V) Indiana Spine Group Signage
The applicant seeks the following development standards variance approvals:
Docket No. 11070016 V Ch.25.07.02 -10 B Number of signs (5 proposed, 3 allowed)
Docket No. 11070017 V Ch.25.07.02 -10 C Total Square footage (327.79 proposed,
207.26 allowed)
Docket No. 11070018 V Ch.25.07.02 -10 B Two signs not facing public right -of -way:
south (2 proposed, 0 allowed)
The site is located at 13225 N. Meridian St. and is zoned B-6/Business within the US 31
Overlay Zone. Filed by James Browning of Browning Investments on behalf of Indiana
Spine Group.
Present for the Petitioner:
James Browning, Browning Investments, Kevin Macadaeg, Indiana Spring Group and Doug
Staley, Jr. Staley Signs
Three story, 60,000 square feet
Houses technical skill lab, ambulatory service center and medical office building
Property faces US 31 and Pennsylvania Way
o Pennsylvania Way will become public right -of -way in near future
Indiana Spine is recycled sign from current location
Sign facing Pennsylvania Way will give visibility to north -bound .traffic
Many patients are not local and stay in nearby hotels
o Visibility helps out -of -town patients
o Location on curve of US 31 hinders visibility
No public input
www.carmel.in.gov Page 1 of 3 (317) 571 -2417
Carmel Board of Zoning Appeals
Feb. 28, 2010
Discussion:
Mrs. Plavchak:
Appreciates issue of visibility on south side of building
Liked idea of re -using sign
Liked subtle spine logo elements formed in concrete on side of building; architectural interest
Garish blue logo out of place with Indiana Spine sign
o Does not add to identification
o Building jewelry
Dr. Macadaeg
Concrete logo difficult to see from a distance
Sign difficult to see on front of building
South side very important for identification
International spine logo also for academic learning center
Mr. Staley:
One of nine international groups
o Logo is international brand with significant marketing impact
o Logo on all printed material
Mrs. Plavchak:
Logo seems out of place on separate part of building; not included in sign
o Patients will look for name; not logo
Mr. Browning:
Facility provides cutting edge technology; needs visibility
o Viable logo will be recognizable to many medical groups
o Professional educational seminars in auditorium
Miss Boone:
Same logo on two other signs
Mrs. Plavchak:
Just an element tacked onto the building
Patients would see Indiana Spine; not recognize logo tacked onto side of building
Maybe blue logo could become part of sign; for message in one place
Mr. Staley:
Special Studies Committee already reviewed and approved all signage, based upon BZA
Variance approvals for old and new signs
Miss Boone:
Building signs and directory sign at road were approved
Mrs. Plavchak:
Blue logo sign is 43.17 square feet
Page 2 of 3
Carmel Board of Zoning Appeals
Feb. 28, 2010
o Elimination of blue logo would not bring total square footage into compliance
o Consider re -doing Indiana Spine to include blue logo
o Blue logo sign is 43.17 square feet
o Elimination of blue logo would not bring total square footage into compliance
Mr. Browning:
Blue logo would be too small by re -used Indiana Spine sign
Attaching to Indiana Spine might make sign too long
Logo too small compared to stacked look in front of building
Mrs. Plavchak:
Arguing aesthetics
Adding another one would connect the two signs
Mr. Browning:
Many professionals will be looking for signs and /or logo
Very excited to be bringing this facility to Carmel
Action: Mrs. Plavchak APPROVED Docket Nos. 11070016 V through 11070018 V Indiana
Spine Group Signage for number of signs (5); total square footage (327.79 square feet); and
two signs not facing public right -of -way: south.
Adjournment
The Hearing Officer adjourned the meeting at 5:50 PM.
Approved this O� day of 20 1'1
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Hearing Officer Earlene Plavchak Secretary Co!; ie T''gley
File: 20110822 hearing officer.doc
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