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CITY OF CARMEI IG\ ORDI \A\CE
\/ISUAL GUIDE
Roof Sign
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CITY OF CARMEI IG\ ORDI \A\CE
\/ISUAL GUIDE
Roof Sign
TABLE OF CONTENTS
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K'ILL�,
111. �e
City of Carmel Sign Ordinance Visual Guide
Wall Signs Page 3
Channel Letter Directory
Raceway Nameplate
Cabinet Awning
Projecting Signs Page 9
Projecting
Blade
Secondary Projecting
Ground Signs Page 12
Ground
Directory Ground
Suspended Signs Page 14
Roof Signs Page 15
Window Signs Page 16
Non Illuminated
Illuminated
Tree /Sign Conflict
Prevention Page 18
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WALL SIGNS
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Sign Area Width
Sign Area Height ;ABC Company;
City of Carmel Sign Ordinance Visual Guide
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CHANNEL LETTER
A Channel Letter sign is composed of individually installed letters
that may be illuminated or non illuminated. Types of illumination
include external, internal, or back -lit (halo effect).
Each letter of a Channel Letter sign is installed directly to the fascia
of a building. This type of sign is the most common and preferred
type of sign in the City of Carmel.
The area of a Channel Letter sign is measured as if a rectangle were
drawn around all of the letters of the business name The area of
the sign is then based off of the height and width of this rectangle.
Please refer to the drawing to the left for an example.
Please also see Zoning Ordinance Chapters:
25.07.02 -03 through 25.07.02 -04
25.07.02 -07 through 25.07.02 -08
Sign Chart A: Non Freeway
Sign Chart B: Freeway
3
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Sign Area Width
Sign Area HeightE ;ABC f o Wally
City of Carmel Sign Ordinance Visual Guide
FOR Tom ORROWJ
RACEWAY
Please also see Zoning Ordinance Chapters:
25.07.02 -03 through 04 25.07.02 -07 through 08
Sign Chart A: Non Freeway Sign Chart B: Freeway
A Raceway sign consists of individual letters mounted to a "race-
way" instead of directly to the fascia of a building. The raceway
acts as a support structure for the letters and electrical equipment.
Raceways are beneficial when the fascia material is difficult to re-
pair.
Raceways vary in length and depth, but should never exceed the
height of the smallest letter or the length of the letters in the sign.
A raceway should be painted to match the color of the building it is
installed on, so that it blends into the fascia.
The area of a Raceway wall sign is measured as if a rectangle were
drawn around all of the letters of the business name The area of
the sign is then based off of the height and width of this rectangle.
Please refer to the drawing to the left for an example
4
WALL SIGNS
OFCA
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Sign Area Width
Sign Area Height
WafCSign
City of Carmel Sign Ordinance Visual Guide
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CABINET SIGN
A Cabinet sign has a metal box "frame" that is installed directly to
the fascia of a building and is internally illuminated. The face of
the sign can be a flexible plastic or aluminum with applied vinyl
graphics. This type of sign can be found in some older multi tenant
centers or in industrial zones, but is not preferred.
A way of making a Cabinet sign look more like a Channel Letter
sign is to have the background of the sign opaque. This means no
light shines through the background, only through the copy of the
sign. This practice is becoming more common in the City of Car-
mel.
The area for a Cabinet wall sign will be determined based on the
total area of the sign. Please refer to the drawing to the left when
calculating the area of a Cabinet wall sign.
Please also see Zoning Ordinance Chapters:
25.07.02 -03 through 04 25.07.02 -07 through 08
Sign Chart A: Non Freeway Sign Chart B: Freeway
(Grill Chill.
5
WALL SIGNS
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Sign Area Width
Sign Area Height
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MAIN ENTRY I
SOUTH ENTRY—
City of Carmel Sign Ordinance Visual Guide
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DIRECTORY WALL SIGN
A Directory wall sign is a small sign, typically placed on the wall by
the main entrances to a multi tenant building. It identifies tenants in
the building, usually on the upper floors.
The design of this sign should be a close match to the coloring and
materials of the other main identification signs for a building. It
may be internally, externally, or non illuminated. Non illuminated
is the most common and preferred type.
The area of a Directory wall sign is based off of the height and width
of the entire sign. Please refer to the drawing to the left for an ex-
ample.
Please also see Zoning Ordinance Chapters:
25.07.02 -04 and 25.07.02 -08
Park Place
Centre
Model Office
6
WALL SIGNS
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Law
575.0320
JEFFREY 0. MEUh1FR
SHEILA A. MARSHALL
City of Carmel Sign Ordinance Visual Guide
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0
Ed Smith, Esq.
Sign Area
Width
Sign Area Height
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1 1 1
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NAMEPLATE
Joanne Layton Bates
LCSW, LMFT, LAIC
Leslie A. Ludeman
ACSW, LCSW, LMFT
A Nameplate is a small wall sign, typically placed on the wall by the
main entrance to a Home Occupation or Boarding House. It identi-
fies the name and occupation or profession of the occupant of the
premises on which the sign is located.
The design of this sign should be architecturally compatible with the
building on which it is placed. It may not be internally or externally
illuminated.
The area of a Nameplate wall sign is based off of the height and
width of the entire sign. Please refer to the drawing to the left for
an example
Please also see Zoning Ordinance Chapter:
25.07.02 -02
7
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ABC Company
0
Valance Height
City of Carmel Sign Ordinance Visual Guide
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ABC Company
Text Height
AWNING SIGN
An Awning sign is considered a secondary wall sign or identifica-
tion sign. A business may have an Awning sign in addition to a wall
sign if the total area of both signs does not exceed the total allotted
square footage. An Awning sign may also serve as the primary iden-
tification sign.
Awning signs are useful when a tenant wants to display some of
their products in a tasteful way. This is typically done on the "skirt"
of an awning. Signs placed on the main or top part of the awning are
typically graphic logos. Awning signs may be externally illuminated
or indirectly illuminated by building accent lights.
Please refer to the drawings to the left for an example
Please also see Zoning Ordinance Chapter:
25.07.02 -07
8
PROJECTING SIGNS
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Sign Area Height
Height of Sign
(Minimum 8')
City of Carmel Sign Ordinance Visual Guide
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Sign Area Width
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P ro ecting
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PROJECTING SIGN
A Projecting sign is typically used in pedestrian friendly areas and
should project outward from the building at a 90 degree angle.
Copy is typically placed on both sides of the sign. It usually has a
decorative support structure or arm. Creativity is encouraged when
designing this support structure.
The area of a Projecting sign is based off of the height and width
of the entire sign. A Projecting sign must measure a minimum dis-
tance of 8 feet from ground level to the bottom of the sign. The sign
may be internally, externally, or non illuminated. Please refer to the
drawing to the left for an example
Please also see Zoning Ordinance Chapters:
25.07.02 -04
25.07.02 -07 through 25.07.02 -08
aA SI
Irk
9
PROJECTING SIGNS
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BLADE SIGN
Sign This type of sign is typically used on buildings two stories or taller,
Area for identification of the main building tenant or the building name.
Height It may be internally, externally, or non illuminated.
.NT7"
The area of a Blade sign is measured as if a rectangle were drawn
around all of the letters of the sign. The area of the sign is then
Sign Area based off of the height and width of this rectangle. Please refer to
Width the drawing to the left for an example
Please also see Zoning Ordinance Chapters:
25.07.02 -04
1 1 1
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A Blade sign is a vertically oriented sign and is best used for a build-
ing that is placed close to the street. It aids in direct visibility for car
travelers from two directions.
10
OFCA
PROJECTI \G SIG \S
City of Carmel Sign Ordinance Visual Guide
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Sign Area
Height
Height of Sign
(Minimum 8')
SECONDARY PROJECTING SIGN
A Secondary Projecting sign is used in pedestrian friendly areas
for identification of a tenant space where the main wall sign is not
visible to the pedestrian.
This sign would typically be placed underneath an awning or over-
hang. It could also be installed if there is not an overhang, so long
as it aids pedestrian way finding. It may be internally, externally,
or non illuminated.
The maximum allowable sign area is 5 square feet. This is allowed
in addition to any other Permanent Sgin for Multi Tenant Ground
Floor tenants
Please also see Zoning Ordinance Chapters:
25.07.02 -04
25.07.02 -07 through 25.07.02 -08
11
GROUND SIG \S
Sign Height
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Sign Area Width
OTJNIYSIG
Plan View
City of Carmel Sign Ordinance Visual Guide
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Sign
Area of required
landscaped green area
GROUND SIGN
A Ground sign is used to identify a business when a Wall sign may
not be practical. It is generally placed perpendicular to the road near
the entry driveway so that it is visible to both directions of traffic.
Ground signs should be constructed of durable materials, such as
Sign Area Height brick, stone, aluminum or wood.
A Ground sign must have a landscaped green area that is equal to the
area of the sign. Please see the photos below for examples of well
designed and landscaped ground signs.
The area of a Ground sign is measured as if a rectangle were drawn
around all of the letters of the sign. The area of the sign is then
based off of the height and width of this rectangle. Please refer to
the drawing to the left for an example
Please also see Zoning Ordinance Chapters:
25.07.02 -01, 25.07.02 -03 through 25.07.02 -04
12
GROUND SIGNS
100 Directory
Ground Sign
200 Business, Inc
300 Company, LLC
Sign Area Width
City of Carmel Sign Ordinance Visual Guide
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Sign Area Height
(Maximum 6')
E- 01 East Entrance
E. l3 West EMranre
E- 03 North Entranra
DIRECTORY GROUND SIGN
A Directory Ground sign is used to identify multiple businesses in
the same building or complex. It helps direct people to the correct
business or building and generally displays the address or suite as-
sociated with each business.
A Directory Ground sign is placed near the pedestrian entrance to
the building in a landscaped green area that is equal to the area of
the sign.
The area of a Directory Ground sign is based off of the height and
width of the entire sign. The maximum area allowed is 20 square
feet. Please refer to the drawing to the left for an example
Please also see Zoning Ordinance Chapters:
25.07.02 -04
25.07.02 -07 through 25.07.02 -08
EVAN HE CARE
Iii�il s I�.nti is
13
SUSPENDED SIGNS
Sign Area Height
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S uspended Sign
Sign Area Width
City of Carmel Sign Ordinance Visual Guide
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Sign Height
SUSPENDED SIGN
B L, Poer
DRS.
848 -3088
110%
GENERAL
DENTISTRY
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DRS.
Please also see Zoning Ordinance Chapters:
25.07.02 -07 through 25.07.02 -08
Suspended signs are primarily found in the Old Town Overlay Zone
along Range Line Road. They can also be found in various resi-
dential subdivisions around Carmel. These signs are constructed
of a post and decorative arm configuration. The Identification sign
hangs or is suspended from the arm.
The area for a Suspended sign is based off of the height and width
of the entire sign. Please see the drawing to the left for an example.
The pictures below represent examples of well designed Suspended
signs.
14
ROOF SIGNS
1 -1 1 Sign Area Width
Sign Area Height Roof Sign
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ROOF SIGN
Roof signs are only encouraged when there is no space for a (tradi-
tional) Wall sign. It is typically supported by a raceway and frame,
to ensure that the sign is vertically aligned with the building facade.
The area for a Roof sign is measured as if a rectangle were drawn
around all the letters of the business name The area of the sign is
then based off of the height and width of this rectangle. Please refer
to the drawing to the left for an example
Please also see Zoning Ordinance Chapters:
25.07.02 -03 through 25.07.02 -04
15
WI \DOW SIGNS
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Sign Area
Height
Sign Area Width
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NON ILLUMINATED WINDOW SIGN
CKDesigns
1:1111333= 1
569 -9450
Non illuminated Window signs can include letters or graphics that
adhere to the window or even signs that are painted on the window
and can be easily removed. These signs are allowed for businesses
to advertise sales, specials, business name, and hours of operation,
to name a few.
The Non illuminated Window sign cannot cover more than 30% of
the total window area of a building facade. The area for a Non
illuminated window sign is measured as if a rectangle were drawn
around all of the letters of the sign. The area of the sign is then
based off of the height and width of this rectangle. Please see the
drawing to the left for an example.
Please also see Zoning Ordinance Chapter:
25.07.02 -05
16
Non
Illuminated
Window Sign
WI \DOW SIGNS
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Sign Area
Height
Sign Area Width
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NON ILLUMINATED WINDOW SIGN
CKDesigns
1:1111333= 1
569 -9450
Non illuminated Window signs can include letters or graphics that
adhere to the window or even signs that are painted on the window
and can be easily removed. These signs are allowed for businesses
to advertise sales, specials, business name, and hours of operation,
to name a few.
The Non illuminated Window sign cannot cover more than 30% of
the total window area of a building facade. The area for a Non
illuminated window sign is measured as if a rectangle were drawn
around all of the letters of the sign. The area of the sign is then
based off of the height and width of this rectangle. Please see the
drawing to the left for an example.
Please also see Zoning Ordinance Chapter:
25.07.02 -05
16
WI \DOW SIGNS
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Sign Area Width
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ILLUMINATED WINDOW SIGN
Please also see Zoning Ordinance Chapter:
25.07.02 -05
E J nS 't TT CC OAST SVG
Illuminated Window signs are signs that can be seen through a win-
dow and contain some type of lighting element, such as fluorescent
tube or LED light. These types of signs are not preferred for adver-
tising and only one is allowed per business. Businesses typically
have an "open" sign as the permitted Illuminated Window sign.
The area for an Illuminated Window sign is based off of the height
and width of the entire sign. The maximum sign area is 3 square
feet. Blinking or moving signs shall not be permitted. Please see
the drawing to the left for an example
17
I
Illuminated
Window Sign
WI \DOW SIGNS
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ILLUMINATED WINDOW SIGN
Please also see Zoning Ordinance Chapter:
25.07.02 -05
E J nS 't TT CC OAST SVG
Illuminated Window signs are signs that can be seen through a win-
dow and contain some type of lighting element, such as fluorescent
tube or LED light. These types of signs are not preferred for adver-
tising and only one is allowed per business. Businesses typically
have an "open" sign as the permitted Illuminated Window sign.
The area for an Illuminated Window sign is based off of the height
and width of the entire sign. The maximum sign area is 3 square
feet. Blinking or moving signs shall not be permitted. Please see
the drawing to the left for an example
17
TREE SIGN CONFLICT PREVENTION
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City of Carmel Sign Ordinance Visual Guide
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To prevent tree /sign conflicts, half of the problem can be solved through better sign size and placement,
but half of the responsibility rests with those who plant and care for street and mall trees.
Here are some suggestions.
PLANT IN THE RIGHT PLACE
Rather than following a rigid spacing plan, planting in coordination with signs, storefronts and other existing facilities can help to
reduce opposition from business owners.
Source: Tree City USA Bulletin No. 11, National Arbor Day
Foundation, 2001.
18
TREE SIGN CONFLICT PREVENTION
Whether it is a limb obstructing a stop sign or a shade tree in
front of a store, trees in any community require annual inspections
and regular pruning to prevent tree /sign conflicts.
"Crown lifting" is a technique used by arborists to remove a
tree's lowest limbs over several years. This is done gradually so
that no more than 1/3 of the living crown is removed during any
single pruning. Eventually the lowest part of the crown is 8 -14 feet
above the sidewalk, well out of the way of street -level signs,
vehicles and vandals.
WRONG: The unpinned tree blocks the sig
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WRONG: The crown is lifted too high,
which results in a weak tree.
Generally the crown should be
at least 2/3 the height of the
tree, the trunk only 1/3.
Source: Tree City USA Bulletin No. 11, National Arbor Day
Foundation, 2001.
PRUNE TO AID VISIBILITY
RIGHT:
The tree is pruned above the
sign, but retains the 2/3, 1/3
ratio. Proper pruning
tcdnriques are used never
topping!
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City of Carmel Sign Ordinance Visual Guide
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For More Information, Contact:
Carmel Department of Community Services
One Civic Square
Carmel, Indiana 46032
3 17.571 .2417
www.carmeldocs.com
4 of CA
20
City of Carmel Sign Ordinance Visual Guide
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