HomeMy WebLinkAboutUpper White River Watershed Alliance/ENG/68,000 -- s
U- - I p ,� p Upper White River Watershed Alliance
`IAV� �F,J�I// PO Box 2065
Upper white Rivet Watershed Alliance Indianapolis, IN 46206-2065
PARTNERING TO PROTECT THE WHITE RIVER www.uwrwa.org
Professional Services Letter Agreement
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February 6, 2013 ¢g
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John Thomas
City of Carmel
One Civic Square
Carmel, IN 46032
RE: Regional MS4 Public Education and Public Involvement Program
Dear Mr.Thomas,
This Professional Services Letter will serve as a written understanding of the services to be
provided by the Upper White River Watershed Alliance (herein referred to as the UWRWA)to the City of
Carmel in support of the City of Carmel's MS4 permit requirements for Minimum Control Measures
(MCMs) 1 and 2, Public Education and Public Involvement (in accordance with 327 IAC 15-13 (Rule 13)).
Services provided by the UWRWA are not intended and do not substitute for the City of
Carmel's responsibility to meet their applicable permit requirements for these MCMs. However, the
UWRWA services are intended to greatly benefit the City of Carmel in meeting these requirements.
Services will supplement your local program and help leverage other participating MS4 resources for
implementation of a complementary regional program.
Services will be performed by UWRWA's contracted professionals. Most, if not all services
should be performed by UWRWA contracted professionals under this agreement unless otherwise
specifically committed to within subsequent committee meetings. Products produced as part of the
Regional MS4 Education and Involvement Program funded by this Letter Agreement will be the property
of the UWRWA, and therefore its members including the City of Carmel.
This Agreement will terminate on December 31, 2013. If available funds within each category
have not been fully utilized by this date, the funds will be forwarded to the next year and a subsequent
agreement will be negotiated among the participating MS4s as to how the money should be allocated.
If the participating MS4 opts out of the program for any reason, funds will be forfeited to the UWRWA.
Fees will not be prorated within the calendar year or refundable. Participating MS4s have a right to
products for as long as they have an active agreement with the UWRWA or the funds from a previous
agreement are spent. The Agreement can be renewed with amended deliverables througout the year
and in subsequent years.
At the time of this letter, the regional program is expected to garner financial commitments
totaling $68,000. This amount includes program fees from participating MS4, existing grants, and
sponsorship contributions. As other MS4s join this regional effort over the course of the year, their
funds will be used to help increase services and/or products or expand the reach of program delivery
into other MS4 jurisdictions. Decisions and recommendations regarding the development of materials,
messaging, and overall program direction will be led by a committee of participating MS4
representatives (including the City of Carmel) and other at-large UWRWA members as appropriate. This
committee will meet as needed throughout 2013, but no less than quarterly.
The 2013 Program may evolve based on the advancement of partnerships and complementary
programs, such as the Alliance's 319 grant or the Clear Choices Clean Water Sponsorship program. As
the UWRWA's MS4 Public Education and Public Involvement Program evolves throughout the year,
adjustments to the exact allocation of funds spent on individual tasks may need to shift. Any
adjustments will require future discussion with committee members. Decisions about adjustments
(shifts of funds between outlined tasks) will be made by a simple majority of members present at the
appropriate Education Committee meeting. At least 30 days' notice will be provided to members of any
meetings that involve budget adjustment discussions.
At a minimum,the UWRWA's 2013 program will provide the following within the designated timeframe:
DEVELOPMENT OF EDUCATIONAL OUTREACH STRATEGIES FOR FORMAL AND INFORMAL EDUCATION
SETTINGS
Budget for Item 1: $7000
Item 1A: Identify key contacts (active science teachers, green or biology club leaders, etc.) across all
school districts (where possible) and meet with them as one or two groups (via a discussion-style
meeting format)to seek guidance/input for our efforts/program going forward.
Delivery: Key contacts identified and list of suggested approaches for future efforts by August 2013.
Item 1B: Create field trip station activity(s) for parks or other youth partners.
Delivery: May 2013 for use in summer and fall programming
DEVELOPMENT OF 'TRAINED INDIVIDUAL' CERTIFICATION PROGRAM
Budget for Item 2: $11,000
Item 2A: Meet with SWAC, INAFSM, IDEM to gather information, identify areas of crossover, determine
best practices from existing models, and cultivate support for a statewide certification program (not
administered by IDEM).
Delivery: May 2013
Item 28: Develop workshop elements and create/organize potential course content
Delivery: October 2013
Item 2C: Audience research
Build database of contacts and potential audiences for'Trained Individual'certification workshops.
Delivery: December 2013
COMMUNICATIONS FOR CLEAR CHOICES CLEAN WATER
Budget for Item 3: $30,200
Item 3A: Radio buys
Online radio advertising will be purchased to raise awareness of the program and drive public to the
website. At the point of this Letter Agreement, commitments to the exact amount and type of radio
advertising to be purchased cannot be made — air time schedule, frequency, and channels will be
determined with input from the Committee.
Delivery: Throughout 2013 and finishing no later than November 2013
Item 38: Prepared ('canned') messaging for MS4s
Author short topical articles and Facebook posts for local incorporation into municipal website 'news
rooms', community newsletters, HOAs for inclusion in newsletters, and Facebook pages, etc. Four
articles and at least 24 Facebook posts will be provided throughout the year. Coordinator will follow up
with individual MS4 coordinators and/or their public outreach colleagues to ensure materials are
used/useful.
Delivery: Articles - Quarterly, with final article November 2013. Facebook posts - Posted biweekly or
more frequently to stormwater resource page.
Item 3C:Actively maintain CCCW Facebook page
Post weekly to CCCW Facebook page and to UWRWA's Facebook page when there is relevant crossover.
Explore and begin using other complementary social media mechanisms. Such mechanisms will be
determined upon conversations with our active M54s and review of current and upcoming social media
alternatives.
Delivery: Weekly throughout the year,to end December 2013.
Item 3D: Repurpose 2012 billboards into posters
Delivery: March 2013
MATERIAL COORDINATION &DEVELOPMENT
Budget for Item 4: $19,800
Item 4A: Develop packet for teachers, students, and children at events to take home to reinforce CCCW
messages and encourage parents to pledge.
Packets may potentially include CCCW postcard, pet waste bag holder, native seed packet, water facts
sheet, stickers, crossword puzzle, etc. Exact contents of the packets to be determined in conjunction
with research on best approaches (See Item 1A).
Delivery: May 2013 for use in summer and fall programming
Item 4B: Create and develop table top display
Work with exhibit design firm to create portable display of storm drain. Display will help public
understand what can/can't go into a storm drain and where a storm drain pipe outlets.
Delivery: Target is June 2013; however, at the time of this Letter Agreement, it is unknown how long it
may take to produce this type of display.
Item 4C: Committee coordination and authorship of a final report documenting program deliverables
and program impacts.
Delivery: December 2013
ADDITIONAL SERVICES INCLUDED AS PART OF UWRWA MEMBERSHIP
Budget for Items 5-9: No fee since items funded via dues
Item 5: Promotion of local events to larger audiences via the UWRWA's various communication
mechanisms.
Items 6: Grant writing and sponsorship/partnership development; including use of not-for-profit status
for grants.
Item 7: Materials, tools, studies, and resources developed as part of grants, committee work, and
activities or research with partners.
Item 8: M54s will be provided notice and opportunities to coordinate local efforts with the White River
Festival.
Item 9: MS4s will be provided up to 25 Clear Choices posters to place in community gathering places.
Posters will include a QR code for smart phone users.
The City of Carmel, having paid the fees outlined in Attachment A of this letter to compensate
for time and material resources associated with the above listed Items, therefore maintains active
membership in the Upper White River Watershed Alliance through payment of Alliance dues.
The Upper White River Watershed Alliance continues to strive to deliver a comprehensive,
nationally recognized public education program. To do so, we must expand upon our existing
accomplishments: deepen our understanding of specific audiences and identify the messages and
mechanisms to best reach them,take the time to research and lay the groundwork for the much-needed
'Trained Individual' workshops, and strategically cultivate new partners for an expansion of Clear
Choices Clean Water. As we do so,we will look to our local partners such as the City of Carmel to help
us understand the needs of their specific local audiences, and will rely on them to ensure local
implementation of the program's projects. Thank you for your vision and collaboration as we work to
make notable strides in water quality in central Indiana through planning, education and awareness!
We look forward to delivering a great program and growing our partnership with the City of
Carmel and other key Upper White River Watershed Stakeholders.
Sincerely,
Heather Bacher,Treasurer
Upper White River Watershed Alliance
Signature of Participating MS4 Title
Printed Name Date
ATTACHMENT A
COORDINATED MS4 PROGRAM FEES-YEAR 5 (2013)
County/MS4 in Upper white River Watershed Population(from MCM 1&2 Program Cost of UWRWA Total Financial
Census website) Fee(pop.based) Membership Commitment
Parker City(2010) 1,419 1000 $500 $1,500
Brooklyn(2010) 1,598 1000 $500 $1,500
Plainfield Correctional Facility(2010) 1,631 1000 $500 $1,500
Daleville(2010) 1,642 1000 $500 $1,500
Arcadia(2010) 1,666 1000 $500 $1,500
Southport(2010) 1,712 1000 $500 $1,500
Edgewood(2010) 1,913 1000 $500 $1,500
Tri County(reported via MS4) 2,000 1000 $500 $1,500
Ingalls(2010) 2,394 1000 $500 $1,500
Chesterfield(2010) 2,547 1000 $500 $1,500
Pittsboro(2010) 2,928 1000 $500 $1,500
Pendleton Correctional Facility,Correctional Industr Pal
3,343 1000 $500 $1,500
Facility(2010)
Fortville(2010) 3,929 1000 $500 $1,500
Bargersville(2010)-total 4,013 1000 $500 51,500
Bargersville(2010)-in UW shed 62% 2,488
Pendleton(2010) 4,253 1000 $500 $1,500
McCordsville(2010) 4,797 1000 $500 $1,500
Cicero(2010) 4,812 1000 $500 $1,500
Alexandria(2010) 5,145 3000 $1,000 $4,000
Cumberland.(2010) 5,169 3000 $1,000 $4,000
Danville(2010)-total 9,001 3000 $1,000 $4,000
Danville(2010)-.in UW shed 91% 8,191
Mooresville(2010) 9,326 3000 $1,000 $4,000
Yorktown(2010) 9,405 3000 $1,000 54,000
Speedway(2010) 11,812 3000 51,000 $4,000
Martinsville(2010) 11,828 3000 $1,000 $4,000
Avon•(2010) 12,446 3000 $1,000 $4,000
Bee<h Grove•(2010) 14,192 3000 $1,000 $4,000
Brownsburg(2010) 21,285 6000 $1,000 $7,000
Ball State University(2010) 23,083 6000 $1,000 $7,000
Boone County(2010) 23,616 6000 $1,000 $7,000
Zionsville 24,334 6000 $1,000 $7,000
Plainfield(2010) 27,631 6000 $1,000 $7,000
Westfield(2010) 30,068 6000 $1,000 $7,000
Hamilton County(2010) 30,069 6000 $1,000 $7,000
Hancock County(2010) 31,953 6000 $1,000 $7,000
Delaware County(Ivy Tech State College)(2010) 32,564 6000 $1,000 $7,000
Lawrence(2010) 46,001 6000 $1,000 $7,000
Morgan County(2010) 46,142 6000 $1,000 57,000
Johnson County(2010) 46,705 6000 $1,000 $7,000
Greenwood(2010)-total 49,791 9,000 $1,000 $10,000
Greenwood(2010)-in UW shed 67% 33,360
Monroe County(2010) 50,993 9,000 $1,000 $10,000
Noblesville(2010) 51,969 9,000 $1,000 $10,000
Anderson(Anderson University)(2010) 56,129 9,000 $1,000 $10,000
Madison County(2010) 59,255 9,000 $1,000 $10,000
Hendricks County(2010) 68,939 9,000 $1,000 $10,000
Muncie(2010) 70,085 9,000 $1,000 $10,000
Fishers(2010) 76,794 9,000 $1,000 $10,000
Carmel(2010) 79,191 9,000 $1,000 $10,000
is a o 11 P it 0L0 829,718 55,000 $5,000 $60,000
Potential Totals $252,000 $43,500 $295,500
MCM 1&2 Program Cost of UWRWA Total Financial
Fee(pop.based) Membership Commitment
Population<5000 1000 $500 $1,500
Population 5.000-15.000 3000 $1,000 $4,000
Population 15.001 -50.000 6000 51,000 $7,000
Population 50001 -100000 9,000 $1,000 $10,000
Population-10(001'-250000 15,000 $2,000 $17,000
Population 250,001-500.000 40,000 $5,000 $45,000
:0t a ow>5,O1)00 55,000 $5,000 $60,000
NOTE: County populations calculated by excluding other permitted M54s in the count
Upper-.White River Watershed Alliance
Engineering-2013
Appropriation#211-4462838: P.O.#
Contract Not To Exceed $10.000.00
Approved and Adopted this OW-day of j� , 20 / '2.
CITY OF CARMEL, INDIANA v
By and through its Board of Public Works and Safety
BY:
i
Janes 'rainard, Presiding i r
Date:
)71/ ' 4.„/A.,-ua.-
Mary nn Burke, 54ember
Date. - S -/3
Lori S. l on, Member
Date: V67/3
ATTEST:
Diana Cordray, IMCA, Clerk-Treasurer
Date:
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