HomeMy WebLinkAbout224847 10/08/2013 al
CITY OF CARMEL, INDIANA VENDOR: 366912 Page 1 of 1
ONE CIVIC SQUARE ROB DEROCKER
CARMEL, INDIANA 46032 3 WARNER LANE CHECK AMOUNT: $9,150.00
TARRYTOWN NY 10591 CHECK NUMBER: 224847
CHECK DATE: 10/8/2013
DEPARTMENT ACCOUNT PO NUMBER INVOICE NUMBER AMOUNT DESCRIPTION
1203 4340401 25255 9, 150 . 00 CONSULTING FEES
ROB DEROCKER
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
INVOICE
Date: Oct. 1, 2013
Client: City of Caravel
For: Public Relations Services, Sept. 1-30, 2013
Professional Fees: $99150.00
Out of Pocket Expenses: 751.15
TOTAL: $99865.15
CITY OF CAREL
MONTHLY REPORT - SEPTEMBER, 2013
ROB DEROCKER
3 WARNER LANE
TARRYTOWN, NY 10591
917-658-4653
Public Relations Program for the City of Carmel, IN
Monthly Report, September, 2013
Media Results
Area Development News Desk, Sept. 3, 2013: "American Specialty Health
Incorporated Relocates Corporate Headquarters to Carmel, Indiana"
http://www.aread eve lopment.com/newsltems/9-3-2013/american-specialty-
health-incorporated-headquarters-relocation-Carmel-indiana138923.shtmI
Advertising equivalency: $700 (est.). Editorial Impact: $3,500 (est).
Business Facilities, Sept. 3, 2013: "California Health Care Firm Moving
Headquarters to Carmel, IN"
http://businessfacilities.com/california-health-care-firm-moving-headquarters-to-
carmel-in/
Advertising equivalency: $750 (est.). Editorial Impact: $3,750 (est).
Business Xpansion Journal, Sept. 5, 2013: "Indiana: California Company to Move
HQ to Carmel'
http:Hbx4mag.com/indiana-california-company-to-move-hq-to-carmel/
Advertising equivalency: $650 (est.). Editorial Impact: $3,250 (est).
Cumulative Program to Date Ad Equivalency: $644,520
Cumulative Program to Date Editorial Impact: $3,222,600
1
ROB DEROCKER
Activities
• Continued follow up with media regarding the announcement of American
Specialty Health's move from San Diego to Carmel
• Discussed, with ASH CEO George DeVries and his staff conducting New
York media appointments, possibly with Mayor Brainard. George's
schedule in New York did not permit appointments in early September, but
we agreed to look at alternative dates, possibly in November.
• Arranged for a follow up interview for the Mayor and George DeVries with
the editor of Business Xpansion Journal for a feature story on headquarter
moves.
• Arranged and/or participated in Washington media appointments for/with
the Mayor with:
o Patrick Butler, President and CEO, The Association of Public
Television Stations
o Steve Inskeep, Morning Show Host, National Public Radio
Pitched both on stories featuring Carmel
Met Judy Woodruff of The PBS News Hour and subsequently pitched her on a
possible story featuring Carmel. In a follow up email she wrote:
Rob, I'm making this short as I have to head up to NY early tomorrow to interview
President Clinton, but would love to hear more about your ideas. We at the
NewsHour would like nothing more than to have the resources to cover more of
the country, places like Carmel, so we can report on what challenges real people
are facing and how they're dealing with them. As an Oklahoma native who grew
up as an Army brat and spent several years reporting in Georgia, I have a sense of
life well beyond the Beltway!
My best,
Judy
2
ROB DEROCKER
October Work Plan
• Continue to look for ways to publicize the "Day Two" story of the ASH
announcement, especially the aspect of how a service facility was
transformed into a headquarters move.
• Coordinate with Mayor and George DeVries of ASH regarding possible
media appointments in New York sometime in November or December.
• Follow up with Steve Inskeep regarding a story on Carmel, reported
perhaps when he is in Carmel for Thanksgiving.
• Continue outreach to site consultants with Carmel updates — most notably
the ASH announcement -- and an invitation for them to consider Carmel
for the corporate expansions and relocations they are managing. Also,
continue sharing relevant new Carmel publicity and Carmel developments
with regional and national media throughout the U.S. and European and
Asian media
• Share (with the Mayor and Nancy Heck) appropriate media leads that
come our way; follow up appropriately.
• Continue outreach for potential speaking engagements for the Mayor in
business and economic development forums.
I �
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Prescribed by State Board of Accounts City Form No.201 (Rev.1995)
ACCOUNTS PAYABLE VOUCHER
CITY OF CARMEL
An invoice or bill to be properly itemized must show: kind of service,where performed, dates service rendered, by
whom, rates per day, number of hours, rate per hour, number of units, price per unit, etc.
Payee
Purchase Order No.
Terms
Date Due
Invoice Invoice Description Amount
Date Number (or note attached invoice(s) or bill(s))
10/01/13 Invoice $9,150.00
1 hereby certify that the attached invoice(s), or bill(s), is (are)true and correct and I have audited same in accordance
with IC 5-11-10-1.6
20
Clerk-Treasurer
VOUCHER NO. WARRANT NO.
ALLOWED 20
Rob DeRocker IN SUM OF $
3 Warner Lane
Tarrytown, NY 10591
$9,150.00
ON ACCOUNT OF APPROPRIATION FOR
Community Relations
PO#/Dept. INVOICE NO. ACCT#/TITLE AMOUNT Board Members
25255 Invoice 43-404.01 $9,150.00
I hereby certify that the attached invoice(s), or
I I I
bill(s) is (are)true and correct and that the
materials or services itemized thereon for
which charge is made were ordered and
received except
Sunday, October 06, 2013
Director, Community Relations/Economic Development
Title
Cost distribution ledger classification if
claim paid motor vehicle highway fund